31-03-2025
e& UAE launches ‘Save & Grow' programme, linking discounts to tree planting initiatives
e& UAE, the flagship arm of e& and a media commerce company operating in over 180 markets, announced the launch of an innovative new programme – 'Save & Grow'.
sustainability.
e& UAE promotes eco-friendly saving
e& UAE users can activate the 'Save & Grow' programme through the e& UAE App, unlocking exclusive deals and discounts, and save an average of 10 per cent per transaction across more than 9,000 online retailers such as Noon, Ounass, Namshi, the company said.
A share of the revenue from each transaction will be directed towards eco-friendly initiatives, starting with a tree-planting initiative in the UAE, it added.
The project, carried out in collaboration with The Storey Group, allows e& UAE users to make a meaningful impact with every purchase, empowering them to contribute to a greener future, the company said.
Khaled El Khouly, Chief Consumer Officer, e& UAE, said the new programme goes beyond providing users with a way to save on everyday purchases, it also reflects the company's broader commitment to embedding sustainability into digital experiences.
'In partnership with we are empowering our customers to make impactful choices that benefit both their lives and the environment,' he said.
Anubhav Nayyer, Chief Business Officer, said the partnership with e& UAE is a testament to the growing importance of sustainability in digital commerce.
'We believe that technology can play a crucial role in helping consumers make more sustainable choices, and 'Save & Grow' is a perfect example of this,' he said.
Fahad Masood, COO, The Storey Group, said the company believes that corporate sustainability must go beyond pledges – it requires meaningful, measurable action.
'By integrating tree planting into corporate sustainability strategies, we are not just reducing carbon footprints; we are regenerating biodiversity, strengthening communities, and creating a tangible environmental legacy,' he said.
The Save & Grow initiative aims to reach out to the company's extensive user base, and leverage on the strength of collaborative efforts to advance their commitment to sustainability, particularly in its tree-planting efforts across the UAE.
