08-04-2025
- Entertainment
- New York Times
Masters concession prices: What's on the menu at Augusta National Golf Club
AUGUSTA, Ga. — This is white sandwich bread's moment.
The 2025 Masters is here, and more than Scottie Scheffler, Rory McIlroy and Xander Schauffele will be on display this week at Augusta National Golf Club for all the fans — excuse us, patrons — to bear witness to.
How about the egg salad sandwich? The Masters Club? And, yes, the pimento cheese. For 51 weeks a year, these are ordinary lunch items. Basic, even. Not this week, not at the Masters.
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When joined by the pork bar-b-que and classic chicken sandwiches, the chicken salad on honey wheat and the ham and cheese on rye, you have the foundational elements of a Masters meal that everyone from the first-time visitors to the green jacket-wearers will enjoy. At a price they can all relish.
Prices are out for the concession items at this year's Masters, and once again, an egg salad or pimento cheese sandwich will cost you $1.50, the same price they've been since 2002. All the other sandwiches cost $3, as does the chicken biscuit available for breakfast.
In a moment of inflated prices, when even the American fast food experience might have lost some of its economic appeal, the Masters remains unchanged.
'We believe that one of the reasons the Masters is popular with patrons of the game is because they can obtain good food and drink at reasonable prices,' said the man who built the tournament, Clifford Roberts, in his 1976 book, 'The Story of the Augusta National Golf Club.'
Supply chain issues forced the Masters to take the Georgia peach ice cream sandwich off its menu in 2022, but it's since returned, combining with the Georgia pecan caramel popcorn ($3 for the former, $2 for the latter) to give a regional specialty.
New this year is a tomato pie, served empanada-style and described as a savory experience by those who have had the opportunity to taste. It was originally thought to be an April Fool's joke by the Masters social team, which published the first photos of the item on April 1, but early visitors to the property — thanks to the Augusta National Women's Amateur — found it to be a real thing.
The most expensive menu items remain the alcohol, a Crow's Nest beer (served in its own distinctive green plastic cup, perfect for use around the property and also for cold ones back home) and a glass of white wine are $6.
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All food and drink at the Masters is served out of concession stands that look like open-air picnic shelters from afar, but are revealed upon closer examination to be modern, well-staffed, incredibly efficient grab-and-go marvels.
Over time, the Masters food has become such a part of the cultural conversation around the tournament that the club leaned into it, selling 'Taste of the Masters' collections shipped to your front door. New this year is the Azalea kit, with a container of its non-alcoholic mix as well as a Masters jigger. It sold out almost immediately.
