12-05-2025
- Entertainment
- Cosmopolitan ME
These Dubai brands are so soft-girl coded
Let's face it, you went through so many eras already. Whether it's the siren-eyes, aegyo-sal, wannabe streetwear girlie, thrifter, maybe even dabbled in gamer girl energy, or perhaps even corporate fashion. One thing you haven't aced yet, though? The soft girl.
Dubai is home to a slew of It-girl-worthy brands, but only a few in the city have surely clocked the right amount of finesse when it comes to soft girl core.
Between the frilly dresses, coquette design, and the fan-favourite flowy volumes (obsessed is an understatement), Cosmo ME has curated a list of the best soft-girl-coded brands to cop in the city.
Faye by Fashionist
There's nothing like a cute feminine dress that screams Disney princess. This Dubai-based brand curates your fave bold silhouettes with breathable fabrics that we all oh-so-love. While keeping their dresses uber modest, you can channel soft girl energy with their dreamy designs.
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The Style Vault
Dubai girls, you're going to love The Style Vault fr. This brand embraces minimalist fashion and is perfect for mid-sized women. From its iconic Classic Velvet Maxi Dress, which is a must for girly outings, and the modest flared dress in purple that makes you never want to stop twirling!
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Dee Closet
The soft girl aesthetic doesn't always have to be flowy. Sometimes, it can be flattering pastel figure-hugging dresses that is simply tres chic. With Dee Closet, you can cop some light-hued dresses with a sweeping shoulder veil.
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Ninas
Soft girl, but make it abaya fashion seems to be Ninas' energy. At Ninas, you can find all your soft-hued abayas with floral prints in equally stunning modern designs. Our top pic? A straight-cut chiffon abaya in off-white with pink flowers!
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Faraway
Founded by sisters and besties Maimona and Nora Bawazir, Faraway is all about making fashion feminine and dreamy again. Going for that soft ethereal glow, Faraway's designs are filled with flowy silhouettes from dresses to casual outerwear.
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Want a go for streetwear? Check out these brands.