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Time of India
02-05-2025
- Business
- Time of India
Can middle class depend on salaried employment? Saurabh Mukherjea gives 10 commandments of entrepreneurship
PMS fund manager Saurabh Mukherjea argues that India's middle class must shift its mindset to succeed in a changing economy where stable jobs are fading. In a recent note, he outlines the "Ten Commandments of Indian Entrepreneurship," a practical framework rooted in local business realities—emphasising risk-taking, patience, continuous learning, and relationship-building over traditional career paths. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads 1) Take risks Popular in Markets 2) Simplify your life 3) Be patient 4) Embrace failure 5) Be happy standing out 6) Be caring 7) Be curious; keep learning; ignore credentialing 8) Relax and refresh (don't reflect) 9) Build trust outside your comfort zone 10) Nurture the next generation Arguing that stable, salaried employment—both in the public and private sectors—is increasingly a thing of the past, PMS fund manager Saurabh Mukherjea has said that the core of India's middle class needs an attitudinal shift to capitalise on opportunities in the country's vast, underdeveloped free-market a recent LinkedIn note, Mukherjea outlines how building businesses in India differs significantly from the Western model and proposes a set of principles—The Ten Commandments of Indian Entrepreneurship—that reflect the unique realities of Indian in the United States—where large, professionally managed public corporations dominate—the Indian business landscape is still characterised by family-run enterprises, community-based networks, and a conservative approach to ESOPs (Employee Stock Ownership Plans) are common in the West, they remain rare in Indian businesses, which typically rely on profit-based bonuses instead. Additionally, capital costs are much higher in India (over 12%) compared to the U.S. (under 6%), which influences how Indian entrepreneurs approach scaling and these challenges, entrepreneurship in India continues to grow—driven by a large domestic market, digitalisation, and a new generation of younger business leaders. To thrive in this environment, Mukherjea proposes a framework grounded in Indian realities:Focus on expected value (EV)-positive bets. Start small, build conviction, and scale up without risking your your daily routine with systems that enable deep work, creativity, and long-term entrepreneurship as an infinite game. Wealth creation is often back-ended—longevity matters more than is not a detour but part of the journey. Learn from it, adapt, and move forward without excessive emotional against the grain invites criticism. Stay focused on your goals and ignore external and nurture relationships—with colleagues, suppliers, customers, and distributors. Build an organisation rooted in learning and real skills and your 'inner scorecard'. Continuous learning should outweigh formal time to disconnect and reset. Avoid excessive brooding over the past or anxiety about the your network beyond your community or background. Cross-regional and cross-cultural ties build continuity. Train younger leaders who combine fresh perspectives with a deep understanding of capital and time.
Economic Times
02-05-2025
- Business
- Economic Times
Can middle class depend on salaried employment? Saurabh Mukherjea gives 10 commandments of entrepreneurship
Live Events 1) Take risks 2) Simplify your life 3) Be patient 4) Embrace failure 5) Be happy standing out 6) Be caring 7) Be curious; keep learning; ignore credentialing 8) Relax and refresh (don't reflect) 9) Build trust outside your comfort zone 10) Nurture the next generation (You can now subscribe to our (You can now subscribe to our ETMarkets WhatsApp channel Arguing that stable, salaried employment—both in the public and private sectors—is increasingly a thing of the past, PMS fund manager Saurabh Mukherjea has said that the core of India's middle class needs an attitudinal shift to capitalise on opportunities in the country's vast, underdeveloped free-market a recent LinkedIn note, Mukherjea outlines how building businesses in India differs significantly from the Western model and proposes a set of principles—The Ten Commandments of Indian Entrepreneurship—that reflect the unique realities of Indian in the United States—where large, professionally managed public corporations dominate—the Indian business landscape is still characterised by family-run enterprises, community-based networks, and a conservative approach to ESOPs (Employee Stock Ownership Plans) are common in the West, they remain rare in Indian businesses, which typically rely on profit-based bonuses instead. Additionally, capital costs are much higher in India (over 12%) compared to the U.S. (under 6%), which influences how Indian entrepreneurs approach scaling and these challenges, entrepreneurship in India continues to grow—driven by a large domestic market, digitalisation, and a new generation of younger business leaders. To thrive in this environment, Mukherjea proposes a framework grounded in Indian realities:Focus on expected value (EV)-positive bets. Start small, build conviction, and scale up without risking your your daily routine with systems that enable deep work, creativity, and long-term entrepreneurship as an infinite game. Wealth creation is often back-ended—longevity matters more than is not a detour but part of the journey. Learn from it, adapt, and move forward without excessive emotional against the grain invites criticism. Stay focused on your goals and ignore external and nurture relationships—with colleagues, suppliers, customers, and distributors. Build an organisation rooted in learning and real skills and your 'inner scorecard'. Continuous learning should outweigh formal time to disconnect and reset. Avoid excessive brooding over the past or anxiety about the your network beyond your community or background. Cross-regional and cross-cultural ties build continuity. Train younger leaders who combine fresh perspectives with a deep understanding of capital and time.
