5 days ago
King serenaded by Meghan and Harry's wedding singers at SXSW London
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King Charles braved the rain in east London today visiting the city's first ever SXSW festival.
The Kingdom Choir, who performed at the Duke and Duchess of Sussex's wedding in 2018, sang to Charles while he toured the event in Shoreditch.
Charles kept himself dry holding an umbrella while meeting key figures in the creative arts and technology industries.
This week, London has been filled with thousands people attending SXSW, a conference that began in Texas but has evolved into a broader cultural festival.
The focal point of Charles's was the immersive art installation, centred around sustainability, a subject which the King is passionate about.
The exhibit, made by London artist Damien Roach, is called Grounding. It utilises AI and data to transform landscape images, reflecting the natural world's constant adaptation and evolution.
In a previous video address, Charles compared the rise of AI to the discovery of electricity, the splitting of the atom, and the creation of the internet.
He went on to meet speakers for a panel session called 'Love the Earth', before visiting Spitalfields to see an art exhibition from Caribbean artists, about British Art and Culture.
SXSW has been in full swing all week. SXSW CEO Max Alexander told Metro, one of the conference's media partners, that attendees will witness a historic 'love letter to London'. More Trending
Idris Elba, Katherine Ryan, Erykah Badu, Alice Glass, and Sophie Turner are among the many actors, musicians, creative minds, and pioneering entrepreneurs who will be giving talks and performances until Saturday.
Earlier this week, Sadiq Khan opened the inaugural London festival during a panel with Tania Bryer at The Truman Brewery.
'This week the creative eyes of the world will be on London as our capital becomes the first European city to ever host SXSW,' he said.
SXSW London takes place from today (June 2) until Saturday (June 7) at venues across London. For more information and tickets, click here.
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