11-04-2025
- Entertainment
- Khaleej Times
Watch: Millie Bobby Brown, Jake Bongiovi 'step into script' in Dubai's new campaign
The Dubai Corporation for Tourism and Commerce Marketing (DCTCM) 's newest tourism campaign features actor, businesswoman and UNICEF Global Ambassador Millie Bobby Brown and her husband, actor, model and producer Jake Bongiovi.
The film showcases the exciting adventures that travellers can enjoy in the city, even during a brief stopover.
Written and co-directed by Argentine Armando Bo – who won the 2015 Academy Award for Best Original Screenplay for Birdman or (The Unexpected Virtue of Ignorance) – the captivating brand film highlights the diverse and vibrant experiences that Dubai has to offer on a stopover, from its stunning desert landscapes and futuristic architecture, to its world-class shopping and cultural heritage. Bo's compatriate Felipe Gomez Aparicio also served as co-director on the film.
Brown, who currently stars in the Netflix film The Electric State and stars as Eleven in Netflix's popular Stranger Things series, is joined for the first time on screen by her husband Bongiovi, and together they bring their real-life fun and relatable chemistry to Dubai's new film.
Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: 'Having Millie Bobby Brown and Jake Bongiovi as the leads of Dubai's new 'Find Your Story' campaign not only resonates with a broad demographic, but also highlights Dubai's inviting tourism offerings with something for everyone.'
Real 'memories'
Shot at various locations across Dubai, the short film's narrative begins at Dubai International (DXB) where Brown and Bongiovi, with a few hours to spare before their next flight, discover a magical movie script which inspires an extraordinary journey via a 'portal to their new story'.
As the plot unfolds, the 'Dubai script' pulls them into a whirlwind of surprises, leading them to the enchanting alleyways of the Al Seef district, the modern architecture of the Museum of the Future and Burj Khalifa, and the breathtaking dunes of the Al Qudra desert.
As the suspense intensifies, the script guides them into a series of mysterious new adventures, leaving audiences captivated and eager to discover where their Dubai story will lead next. The film concludes with a cliffhanger that builds curiosity around how Dubai continues to surprise travellers with new adventures, and invites visitors to continue the story.
Watch the video below:
During a break in filming, Brown spoke about how excited she was to collaborate with Dubai on the new campaign and praised the city's multicultural society. She said: 'Dubai is such a global city and it's different to any place that I've ever been to. It really does feel like many different places all in one city.' After visiting Burj Khalifa, the world's tallest building, she added: 'This is going to be one of my core memories. This is unbelievable. I'm looking at it, I'm working under it… it's very cool.'
Bongiovi also spoke about how beautiful the desert landscapes were. He said: 'We love Dubai and the desert is unlike anything I have ever seen before. Exploring the city was really special and we have created many unforgettable memories during our time here.'
Award-winning screenwriter and filmmaker Bo said: 'In this short film we knew that we were telling a story, but we were also showing the world how amazing Dubai is. The locations are perfect to showcase what the city has to offer.'
Dubai's new campaign is designed to inspire travellers to follow in Brown and Bongiovi's footsteps by creating unique stories and memories during a visit to the city.
The campaign is initially launching in 21 international markets, across multiple platforms including programmatic advertising, out-of-home (OOH), social media and streaming.
