16-05-2025
Culture Circle partners with Gully Labs to launch first sneaker design
Authenticated streetwear and luxury platform Culture Circle has released its debut sneaker in collaboration with streetwear label Gully Labs. Titled 'The Winner', the limited-edition drop marks Culture Circle's first venture into product design.
Only 42 pairs of the sneaker have been produced, referencing the year 1942 and the formation of India's first national defence force, Culture Circle announced in a press release. Each pair is hand-numbered and features off-white embroidery on the toe for exclusivity. The black sneaker includes a raised knitted upper with premium leather overlays, a padded EVA midsole, and a chunky silhouette inspired by resilience and strength.
Other design elements include a flap and Velcro closure, Gully Labs branding on the heel alongside the Culture Circle emblem, a suede-lined back tab, and a high-traction rubber outsole. The sneaker is priced at Rs 51,000, reflecting the 51 lakh personnel currently serving in India's defence forces.
'True style is about more than just looks, it's about legacy,' announced the brand in its press release. The majority of the proceeds from sales will go towards war relief and veteran welfare efforts. The sneakers have launched exclusively on Culture Circle's e-commerce store and reflect the business' plan to explore limited-run releases to engage shoppers.
