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Nike lights up world's tallest building to launch ‘tallest' Vomero 18 shoe

The Burj Khalifa, the world's tallest building, was lit up to mark the launch of the new Nike Vomero 18, the brand's most cushioned running shoe to date with the tallest stack height in the franchise's history. To mark the moment, the Nike activation also witnessed runners from across the Emirates take on a disruptive relay challenge beneath the Burj Khalifa. The challenge began at 6:30pm on Friday 18th April, 2025, as Nike runners including Farah Majed, Saeid Ahmad, and Jade Griffiths stepped on a custom-built treadmill platform positioned directly in front of the Burj Khalifa, putting the shoes to the test. Media and marketing agency Garage 366 collaborated on the creative that lit up the Burj Khalifa, with the agency's creative designer Thisura Nisal posting a video on Instagram about it. View this post on Instagram A post shared by Thisura Nisal (@thisura_nisal) Nike Vomero 18 activation Each runner sprinted as fast as they could for a symbolic ten minutes each, as the bold activation teased Nike's upcoming 10 DAY / 10K Challenge. With real-time progress tracked on 360-degree LED screens and an electric soundscape driving the pace, the atmosphere turned into a celebration of movement for the crowds gathered downtown, celebrating the team effort of the runners and the launch of Vomero 18 in the city. The larger-than-life animation displayed on the Burj Khalifa highlighted the all-new Vomero 18 – Nike's latest innovation built for runners seeking comfort, support and performance. View this post on Instagram A post shared by Karl Dela Cruz (@sowhatifimkarl) 10 DAY / 10K Challenge The Nike 10 DAY / 10K Challenge, which kicks off on 25 April, 2025 at Kite Beach Point Zero will continue until 4 May, 2025 Runners across Dubai are invited to put the Vomero 18 to the test through curated events, trial runs and a dedicated Strava Challenge. Participants will have the chance to win exclusive prizes, including a trip and race entry to the Copenhagen Half Marathon. Engineered with soft, lightweight ZoomX foam stacked above responsive ReactX foam, the midsole construction delivers Nike's biggest cushion yet, designed to elevate everyday runs. CREDITS: Client: Nike Creative agency: Garage 366 PR: Weber Shandwick