Latest news with #Throup
Hypebeast
10 hours ago
- Entertainment
- Hypebeast
Umbro x Aitor Throup Returns After 14 Years
Summary Born in Buenos Aires, designerAitor Throuphas become an unstoppable force in the Latin fashion scene. The 44-year-old creative rose to fame by challenging the standards of dystopian menswear alongsideStone Island,Nike, andG-Star RAW. Throup has grabbed our attention with his latest partnership, rejoiningUmbroafter 14 years for a third collaborative collection. The designer's debut Umbro collection made noise with England's 2010 World Cup kits — part of the UK brand's previous 'Tailored by Umbro' line. The duo's last collaboration in 2011 transformed Umbro's signature football gear into otherworldly designs at the hands of Throup. Their rekindled union is confirmed for a Spring 2026 release, which will be launched alongside Italian retailerSlam Jam. Take a look at the teaser above, and stay tuned for more information on Umbro x Aitor Throup coming soon.
Fashion Network
21 hours ago
- Entertainment
- Fashion Network
It's promising to be big! Umbro and designer Throup announce statement collab
A 14-year gap in an important collaboration requires a statement launch. Which is why Umbro 's regroup with designer Aitor Throup is being hailed by the UK sportswear brand as 'revolutionary'. It isn't happening until next April but it will be 'cutting-edge' with their third association 'seek[ing] to challenge and disrupt conventional football training apparel through forward-thinking product innovation'. Also expect the collection 'to rewrite the design rulebook not only in football, but the world of performance apparel as a category'. Umbro first partnered with Throup on its 2009 England football home kit, when he first brought his 'signature progressive yet minimalist design aesthetic to the 'Beautiful Game'.' Following the success of this collaboration, Umbro developed its partnership with Throup in 2011 through the launch of Archive Research Project, reimagining a capsule of iconic Umbro styles and defining a new football-specific language of apparel design. The third chapter of Umbro and Aitor Throup will launch in time for SS26 in partnership with Italian sports and streetwear pioneer Slam Jam to spearhead international distribution. As they say, watch this space…
Fashion Network
21 hours ago
- Entertainment
- Fashion Network
It's promising to be big! Umbro and designer Throup announce statement collab
A 14-year gap in an important collaboration requires a statement launch. Which is why Umbro 's regroup with designer Aitor Throup is being hailed by the UK sportswear brand as 'revolutionary'. It isn't happening until next April but it will be 'cutting-edge' with their third association 'seek[ing] to challenge and disrupt conventional football training apparel through forward-thinking product innovation'. Also expect the collection 'to rewrite the design rulebook not only in football, but the world of performance apparel as a category'. Umbro first partnered with Throup on its 2009 England football home kit, when he first brought his 'signature progressive yet minimalist design aesthetic to the 'Beautiful Game'.' Following the success of this collaboration, Umbro developed its partnership with Throup in 2011 through the launch of Archive Research Project, reimagining a capsule of iconic Umbro styles and defining a new football-specific language of apparel design. The third chapter of Umbro and Aitor Throup will launch in time for SS26 in partnership with Italian sports and streetwear pioneer Slam Jam to spearhead international distribution. As they say, watch this space…
