28-01-2025
Nevada is the most TikTok-obsessed state, study shows
LAS VEGAS (KLAS) — Nevada is officially the most TikTok-obsessed state in America, according to new data from an influencer marketing agency.
A study from Socially Powerful used Google Keyword Planner to analyze 30 popular TikTok-related keywords, including 'TikTok,' 'TikTok app,' TikTok store,' and 'download TikTok,' in each state relative to population. Search volumes were an average of 12 months.
That data showed the company which states had the most TikTok-related searches per 100,000 people, with Nevada at the top of the list.
While other states in the top five had more overall searches, the number of searches across the state's population showed Nevada residents were searching for the app more than other states on average
According to the study, there were 3902 TikTok-related searches per 100,000 people in Nevada, totaling 121,140 searches.
State
Rank
No. of TikTok-related searches per 100,000 people
Total no. of TikTok-related searched
State Population
Nevada
1
3902
121,140
3,104,817
New York
2
3847
769,250
19,994,379
Virginia
3
3754
323,760
8,624,511
New Jersey
4
3576
330,700
9,249,063
Florida
5
3517
760,840
21,634,529
California
6
3491
1,373,760
39,356,104
Washington
7
3437
264,250
7,688,549
Georgia
8
3274
351,070
10,722,325
Texas
9
3238
946,770
29,243,342
Arizona
10
3120
223,800
7,172,282
The state with the highest total number of TikTok-related searches is California with 1,373,760.
The least-obsessed state in the country according to the data from the study is Montana, which only had 1495 TikTok-related searches per 100,000 people.
TikTok was offline in the United States for around 14 hours earlier in January 2025.
On President Donald Trump's first day in office for his second term, he signed an executive order delaying the TikTok ban for 75 days.
The order called on Trump's attorney general to not enforce the law that banned the app while his administration determines 'the appropriate course forward in an orderly way that protects national security while avoiding an abrupt shutdown of a communications platform used by millions of Americans.'
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