Latest news with #TimEllis
Techday NZ
30-04-2025
- Business
- Techday NZ
Adobe & NFL expand partnership to boost fan engagement with AI
Adobe has announced an expansion of its partnership with the National Football League (NFL) to become an Official Partner ahead of the 2025 NFL Draft, focusing on delivering enhanced personalised fan experiences using Adobe's AI and creative technologies. The collaboration will utilise the Adobe Experience Platform, Adobe Firefly, and Adobe Express to increase fan engagement across the NFL and its 32 clubs. These tools are expected to empower fans to generate and share content themed around their favourite teams and players, introducing new NFL-themed templates for customisation across social and digital channels. The initiative will also enhance live event experiences through the NFL OnePass app, which will enable fans to receive content tailored to their specific interests and preferences in real time. In addition, over 140 NFL Live Content Correspondents will leverage Adobe Creative Cloud tools to produce real-time content from the field, including video and photo updates from every game and exclusive creator content. This expanded partnership builds upon the NFL Technology Innovation Hub, a programme aimed at integrating emerging technologies in all aspects of professional football, with a particular emphasis on engaging fans across multiple platforms and locations. According to Tim Ellis, Chief Marketing Officer of the NFL, the partnership puts personalised fan experiences at the forefront. "Everything we do starts with the fan — and today's fans, especially the next generation, want to engage on their terms, in ways that are deeply personal, expressive, and uniquely their own. Through our expanded partnership with Adobe, we're unlocking new levels of creativity, connection, and customisation that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys." Through the Adobe Experience Platform, the NFL and its clubs will orchestrate communications based on known fan interests and digital behaviours across properties such as the NFL App, and NFL OnePass. Adobe Journey Optimizer, Firefly, Adobe Customer Journey Analytics, and Adobe Workfront will support project management, audience and campaign development, creative production, performance optimisation, and localisation. Fan-generated storytelling is a focal point of the partnership. Supporters will have access to new NFL-themed templates via Adobe Express, allowing them to remix, download or share personalised content to celebrate their teams and players. This initiative marks the first time fans can directly participate in content creation using such tools across NFL platforms. For live event experiences, the NFL OnePass app will incorporate Adobe technology to deliver curated and individualised content to attendees. Alongside this, fans and content creators are encouraged to use custom NFL-themed Adobe Express templates to express their enthusiasm both online and during events. The league's content strategy will also benefit from the expansion of the Live Content Correspondents programme, with more than 140 correspondents using Adobe Creative Cloud applications such as Photoshop, Lightroom, Premiere Pro, and Express. These teams are responsible for the rapid creation and distribution of content that appears in brand channels, providing fans with immediate and diverse viewpoints from games and league events. Adobe's technology will also feature in annual initiatives such as "My Cause, My Cleats," where select NFL players use Adobe products like Firefly and Express to design custom footwear that highlights causes they support. This project is intended to simplify the creative process for players, boosting the visibility of charitable initiatives during dedicated weeks of the season. Beyond the NFL, Adobe currently works with other prominent sports organisations including Major League Baseball, the National Women's Soccer League, PGA TOUR, and the Adobe Women's Football Association Cup on similar projects to advance digital fan engagement. Fans will have opportunities to interact with Adobe-powered features and experiences throughout the 2025 NFL season as part of the league's ongoing digital transformation strategy. The partnership is part of the NFL's international expansion and appeal to a new generation of followers, utilising creative and customer experience technology to foster connection and engagement.
Business Wire
24-04-2025
- Business
- Business Wire
NFL and Adobe Launch AI-Powered Fan Experience Partnership
NEW YORK--(BUSINESS WIRE)--The National Football League and Adobe (Nasdaq: ADBE) announced today an expanded global partnership that combines AI, creativity and marketing to deliver a new level of AI-powered fan experiences. Ahead of the 2025 NFL Draft, Adobe is named an official partner of the NFL — a partnership that strengthens the connection fans have with their favorite NFL players and teams through enhanced content and creativity powered by Adobe applications. Adobe Experience Platform and applications, including Adobe Express and Adobe Firefly, will empower the NFL to generate fan content and engagement at a new scale. Whether fans are enjoying the game at home, on the go or in the stadium — this partnership will deliver new personalized content that will bring fans closer to their favorite teams and players, preferred stadium experiences and the promotions they care about most, creating the ultimate fan journey. For the first time, fans will be able to uniquely express their passion for the teams they love with NFL-themed Adobe Express templates that they can easily remix and share on their channels. This partnership is a development of the NFL Technology Innovation Hub, a new strategic initiative that integrates cutting-edge technologies into all aspects of football, including fan engagement. As an official partner of the NFL, Adobe is partnering with the NFL Technology Innovation Hub to make the sport even more engaging for its millions of fans, through tailored digital experiences and elevated content, including cutting-edge innovation in Adobe Firefly to scale video content internationally. This will supercharge the NFL's mission to deliver personalized, engaging experiences for all fans in all markets 'Everything we do starts with the fan — and today's fans, especially the next generation, want to engage on their terms, in ways that are deeply personal, expressive, and uniquely their own,' said Tim Ellis, chief marketing officer of the NFL. 'Through our expanded partnership with Adobe, we're unlocking new levels of creativity, connection, and customization that empower fans to not only feel closer to the game but also become creators and storytellers of their own NFL journeys.' 'We could not be more excited to become an Official Partner of the NFL and bring the best of Adobe technologies to NFL fans globally — inside and outside the stadium,' said Rachel Thornton, SVP and chief marketing officer of Adobe Enterprise. 'Together, we are bringing the next level of NFL fan experiences to life, with the shared goal of driving engagement through both digital and physical journeys, while enhancing fan creativity and content creation like never before.' Adobe and the NFL will partner on marketing technology initiatives, including: Personalized Fan Engagement: Deepening NFL fandom is predicated on orchestrating communications based on known fan interests and behavior across digital touchpoints, such as NFL App and NFL OnePass. Connecting the fan's journey across the NFL ecosystem creates the ultimate fan experience by directly delivering fans the content they want. Adobe Experience Platform enables the league and all 32 clubs to scale meaningful fan personalization end-to-end through project management, audience and campaign development, creative production, performance optimization and localization and translation — powered by Adobe Journey Optimizer, Firefly, Customer Journey Analytics and Workfront. Fan-Generated Storytelling: Fans will soon access new NFL-themed templates in Adobe Express. For the first time, they will be able to remix and download or share on their channels to show excitement for their favorite teams. Elevated Event Experiences: NFL events bring fandom to life with live interactive experiences, which are enhanced with the NFL OnePass app. Building on that experience, fans will receive personalized content on NFL OnePass, powered by Adobe technology, tailored to their preferences. Fans and content creators can also express their passion online with custom NFL-themed Adobe Express templates, crafting unique content to share on social media and celebrate their fandom. Scaling Live Content Correspondents (LCC): Over 140 NFL LCCs will utilize Adobe Creative Cloud products like Photoshop, Lightroom, Premiere Pro as well as Adobe Express for all content creation, editing and scaling. LCCs are responsible for capturing content shared across brand channels that fans love, like real-time video and photo content from every game, exclusive NFL creator content and 'helmets off' player content. 'My Cause, My Cleats' Design: Each year, during a designated week of the season, NFL players can pick a cause or organization of their choosing to represent on a pair of custom-designed cleats worn on the field. Now, Adobe will partner with select NFL players to use Adobe products like Firefly and Express to boost their creativity and make it easier to design customized cleats that help spread awareness for their chosen causes. Fans will start to experience the NFL and Adobe's partnership throughout the 2025 NFL season. About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Yahoo
21-04-2025
- Business
- Yahoo
NFL, PepsiCo, Accenture Leaders Among 2025 Marketing Hall of Fame Inductees
The American Marketing Association's New York chapter (AMA New York) has unveiled the 2025 class of Marketing Hall of Fame inductees. The seven honorees span sectors including sports, beauty, consulting, academia, and advertising. They will be recognized for their accomplishments across a range of categories during a ceremony on May 21 at Universal McCann's global headquarters in New York City. This year's inductees are: Tim Ellis, EVP and CMO of the NFL, for Marketing Catalyst Keith Reinhard, chairman emeritus at DDB Worldwide, for Mentorship Jill Kramer, CMO and CCO at Accenture, for Technology Innovation Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, for Marketing for Purpose Esperanza Teasdale, former VP and GM of PepsiCo Beverages North America's Hispanic Business Unit, for Marketing Excellence in DEI Fawn Weaver, CEO of Uncle Nearest, Inc., for Marketing for a Challenger Brand Russell Winer, professor emeritus at NYU Stern, named New York Choice The ceremony will also include 'CMO Conversations,' a series of panels featuring leading marketers, kicking off at 1 p.m. ET. In these discussions, inductees will reflect on their professional journeys and share insights on the future of marketing. This year's ceremony is sponsored by Procter & Gamble, McDonald's, Deloitte Digital, Clear Channel Outdoor, Universal McCann, and GreenBook. ADWEEK is the official media partner. In a statement shared with ADWEEK, Lori Johnson, AMA New York co-president, said: "This year's Hall of Fame inductees are shining examples of talent, creativity, and drive-and their influence continues to shape our field in powerful ways. We congratulate each of them on this meaningful recognition." Founded by AMA New York in 1993, the Marketing Hall of Fame recognizes marketing leaders across all industries, celebrating both their current impact and lasting influence. Past inductees include GE vice chair Beth Comstock; TBWA\Worldwide chairman Lee Clow; and Apple's Steve Jobs, who accepted the honor on the company's behalf. "We are recognizing marketing's role in driving innovation, advancing purpose-driven work, challenging the status quo, fostering an inclusive workplace and industry, and affirming New York's status as a marketing epicenter," added AMA New York co-president Dorothy Crenshaw. "This year's class truly exemplifies the pinnacle of marketing excellence." How the NFL Is Winning Hearts Worldwide With CMO Tim Ellis
Los Angeles Times
27-03-2025
- Business
- Los Angeles Times
Reader Letter for C-Suite Magazine 2024
In the 2024 C-Suite Magazine, we present an exclusive look into the talented CEO of Relativity Space, a revolutionary new company headquartered in Long Beach, known for manufacturing rockets using 3-D printing technology with the aim of reaching Mars in the future. The behind-the-scenes look into Tim Ellis and this proprietary technology demonstrates the influx of innovation that further establishes the SoCal market as a hub for a burgeoning aerospace industry. This edition also delves into the realms of organizational focus underlining the shift towards expansion and sustainability with a notable emphasis on investing in advanced technologies, particularly artificial intelligence. Nevertheless, recruiting skilled professionals and ensuring a maximum return on investment remain key priorities for the remainder of 2024. Additionally, you will find a curated list highlighting the leading accounting and business consulting firms operating in Los Angeles and Orange Counties. Discover the establishments that have secured a position on these prestigious lists! Nominated by their peers and colleagues, the visionary Chief Executive Officers of 2024 featured in this publication span a wide array of sectors. Despite the diversity, they all exhibit common attributes, such as resolute leadership, intuitive decision-making and unwavering perseverance, which warrant distinctive commendation. Lastly, this edition encapsulates the essence of the CFO Forum & Leadership Awards. Explore the enlightening discussions held during the session themed 'Prioritizing Tech Innovation & Talent Retention' and delve into the profiles of the noteworthy honorees, finalists and nominees who have been recognized for their outstanding contributions to both their organizations and the local community.
