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Ram Trucks Will Return to NASCAR in 2026 in Search of 'Ram-Demption'
Ram will return to the NASCAR Truck Series in 2026, as announced by the OEM ahead of its home race at Michigan International Speedway on Sunday by revealing the 1500 truck performing donuts on top of a custom-built trailer, running down the frontstretch of MIS.
This is the second major announcement from Ram this week, following the news that Hemi is returning to 1500 Models in 2026.
Ram CEO Tim Kuniski is all in on returning Ram to its former glory and sees NASCAR as the ideal place to grow interest and engagement as it enters what's being called its "Ram-Demption."
"For more than a decade, customers and our dealer network asked about getting back into NASCAR. The desire was always there, but we didn't have a plan that delivered the last tenth and following just didn't fit our DNA," said Kuniskis. "Now we have a solid plan that will set us apart from the field and will bring fresh new interest and engagement to America's motorsport."
The OEM has an aggressive plan to have four to six cars racing in the series at the start of the 2026 season, with possible Cup Series entries following as early as 2027.
Brad Keselowski, the last driver to win a NASCAR championship with Dodge in 2012, their final year in the Cup Series, talked with Fox Sports' Bob Pockrass about how good the Truck Series is for new OEMs on Saturday.
"The truck series has it going on right now," Keselowski said. "Their model is very strong for how this industry works, or how the racing works there, the engine package, the number of events they have, and so on and so forth. It's a great place for an OEM to entry NASCAR and really get that appetite going for the Cup Series. It's a big jump from the Truck series to the Cup Series, but nonetheless it's a great entry point for OEM and hopefully they're not the only ones."
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