27-02-2025
Sinclair Broadens Use of Artificial Intelligence to Make Local News More Accessible
Sinclair said it is 'pioneering' the use of artificial intelligence to provide real-time live language translation of local newscasts.
In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts live, in real-time, available on each station's YouTube channel.
Sinclair said it aims to enhance accessibility and engagement, enabling non-English-speaking viewers to stay informed with accurate, real-time translations of critical news, weather, and community updates.
"At Sinclair, we are committed to leveraging innovative technology to expand access to local journalism," said Rob Weisbord, COO and president of local media. "By implementing live AI translation of our newscasts, we're breaking down language barriers and ensuring that more viewers can engage with Sinclair's trusted news coverage."
Sinclair has collaborated with Deeptune, a leading generative AI language editing company, to make this happen.
'We're thrilled to partner with Sinclair on this groundbreaking implementation of our real-time AI translation technology. This collaboration represents a significant step forward in making critical news accessible to diverse communities and demonstrates how AI can be deployed responsibly to serve the public interest," said Tim Lupo, founder and CEO of Deeptune.
Viewers in the participating markets can check it out on their local Sinclair station's YouTube channel:
WBFF/Baltimore:
San Antonio/
West Palm Beach/WPEC:
Las Vegas/KSNV:
Sinclair's use of generative AI began in 2024, when the company began using AI for language translation with Petko Unfiltered, a Tennis Channel series (as part of Tennis Channel International's expansion into other territories) and in newscasts for use with severe weather at WPEC during the Hurricane Milton weather event.
