Latest news with #Tims
Cision Canada
15-05-2025
- Business
- Cision Canada
Tim Hortons launches new TV campaign celebrating the unspoken Canadian Dream featuring Canadians Kiefer Sutherland and singer-songwriter Bahamas
TORONTO, May 15, 2025 /CNW/ - Tim Hortons has proudly been fueling Canadian road trips since 1964 and with the long weekend ahead, Tims wanted to share a message that celebrates our country and what connects us. Starting today, the new Tim Hortons campaign "The Canadian Dream" begins airing on TV and streaming online. Narrated by acclaimed actor Kiefer Sutherland and set to music by singer-songwriter Bahamas, the campaign blends scenic imagery from across the country with a message about pride and connection. "Tim Hortons is such an iconic Canadian brand. Having the chance to partner with them to share this message about Canadians for Canadians has been a special privilege," said Sutherland. Developed in partnership with GUT Toronto, "The Canadian Dream" is available to stream on YouTube and will air during playoff hockey games this weekend. "At a time when more and more Canadians are proudly flying our flag and reflecting on all the things that make our country special, we were thrilled to work with Kiefer on this campaign to celebrate the unspoken Canadian Dream that we share," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. ABOUT TIM HORTONS In 1964, the first Tim Hortons ® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits ® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps ® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons
Yahoo
15-05-2025
- Business
- Yahoo
Tim Hortons launches new TV campaign celebrating the unspoken Canadian Dream featuring Canadians Kiefer Sutherland and singer-songwriter Bahamas
TORONTO, May 15, 2025 /CNW/ - Tim Hortons has proudly been fueling Canadian road trips since 1964 and with the long weekend ahead, Tims wanted to share a message that celebrates our country and what connects us. Starting today, the new Tim Hortons campaign "The Canadian Dream" begins airing on TV and streaming online. Narrated by acclaimed actor Kiefer Sutherland and set to music by singer-songwriter Bahamas, the campaign blends scenic imagery from across the country with a message about pride and connection. "Tim Hortons is such an iconic Canadian brand. Having the chance to partner with them to share this message about Canadians for Canadians has been a special privilege," said Sutherland. Developed in partnership with GUT Toronto, "The Canadian Dream" is available to stream on YouTube and will air during playoff hockey games this weekend. "At a time when more and more Canadians are proudly flying our flag and reflecting on all the things that make our country special, we were thrilled to work with Kiefer on this campaign to celebrate the unspoken Canadian Dream that we share," said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. ABOUT TIM HORTONS In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons View original content to download multimedia:
Vancouver Sun
07-05-2025
- Entertainment
- Vancouver Sun
Ryan Reynolds takes a bite out of breakfast with new Tim Hortons collab
Next time you visit Tim Hortons, you can say 'I'll have what Ryan Reynold's having.' The Vancouver mega star and soccer club owner has teamed up with the restaurant chain for a new menu item. Ryan's Scrambled Eggs breakfast boxes are made to order and include two scrambled eggs made with Canadian freshly cracked eggs, hash browns and a choice of sausage crumble or bacon strips, according to the fast food chain. The boxes are available now at participating Tim Hortons restaurants across Canada and the United States. 'There's something really special about having the chance to collaborate with such an iconic and beloved Canadian brand,' said Reynolds in a statement. 'When I visited the Tim Hortons Test Kitchen, I took my role very seriously, by which I mean I ate an irresponsible amount of eggs. And honestly? I regret nothing.' To promote the new collab, Reynolds and his marketing company Maximum Effort team created a new commercial that spoofs the rider Reynolds has while working on a film shoot. In the ad, a slightly annoyed assistant delivers to the Deapool star Ryan's Scrambled Eggs and Tims coffee as well as some other particular A-lister items such as a newspaper with 'all references to birds redacted,' a left-handed cane, and a jar of fresh air from Vancouver. Get top headlines and gossip from the world of celebrity and entertainment. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sun Spots will soon be in your inbox. Please try again Interested in more newsletters? Browse here. This partnership was first teased at in a video leading the premiere of Deadpool & Wolverine back in late July 2024. 'Ryan has been a great partner and so enthusiastic about leaning into his own love of the Tims brand as we worked on how to bring this really fun collab to life,' said Hope Bagozzi, Chief Marketing Officer for Tim Hortons. 'We're proud to be a daily breakfast and coffee destination for so many of our guests and this partnership with Ryan is another way for us to offer a uniquely-Tims morning meal that kick-starts your day with great taste and great value.' Reynolds isn't the first Canadian superstar to partner with Tim Hortons. Justin Bieber collaborated with the brand in 2021 to release limited-edition Timbits called 'Timbiebs.'
Cision Canada
07-05-2025
- Business
- Cision Canada
Tim Hortons Smile Cookie campaign raised record-breaking $22.6 million this year for over 600 local charities and community groups Français
TORONTO, May 7, 2025 /CNW/ - Tim Hortons is proud to announce that a record-breaking $22.6 million was raised through the sales of Smile Cookies this year, supporting over 600 charities and community groups across Canada and in the United States. "We're so grateful for the outpouring of support for this year's Smile Cookie campaign from Tims guests across Canada. Thanks to your incredible generosity we topped our previous Smile Cookie record," says Axel Schwan, President of Tim Hortons. "A huge thanks to every single Tim Hortons restaurant owner, team member and volunteer who collectively helped to bake and hand-decorate millions and millions of cookies. Your dedication and enthusiasm represents the kind of deep care for our local communities that Canadians can rely on from Tim Hortons." Since the first-ever Smile Cookie campaign in 1996, the annual charitable campaign has raised a total of more than $151 million for charities and community groups, which are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools. Tim Hortons restaurant owners will be presenting their charity partners with Smile Cookie cheques over the coming weeks. For a full list of local charities and community groups benefiting from Tim Hortons annual Smile Cookie campaign, visit Contact [email protected] to learn about local Smile Cookie fundraising results in your community. ABOUT TIM HORTONS In 1964, the first Tim Hortons ® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits ® in the years since. For more than 60 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps ® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 6,000 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit SOURCE Tim Hortons
Hamilton Spectator
05-05-2025
- Business
- Hamilton Spectator
Tim Hortons partners with actor Ryan Reynolds on breakfast boxes
TORONTO - Tim Hortons is baking some star power into its breakfast menu. The café chain launched scrambled egg boxes with actor Ryan Reynolds on Monday. The boxes developed by the Vancouver-born star of 'Deadpool' come in bacon or sausage varieties and include two scrambled eggs, hash browns and chipotle sauce. While Tims has spent its 60th anniversary year working to lure in afternoon and evening diners with newer menu items like rice-based bowls and flatbread pizzas, the Reynolds partnership so far focuses on its strongest part of the day: breakfast. When deciding what food to partner on, Tims chief marketing officer Hope Bagozzi said Reynolds looked for a breakfast option that resembled the bacon and eggs he and his family eat at home. 'When I visited the Tim Hortons Test Kitchen, I took my role very seriously, by which I mean I ate an irresponsible amount of eggs. And honestly? I regret nothing,' said Reynolds in a news release. His appetite for them was so voracious that the Tims chef almost couldn't make the boxes fast enough, when Reynolds was on set filming TV and social media ads for the products, Bagozzi said. The ads feature an assistant fulfilling Reynolds' rider, which include a newspaper with all references to birds redacted, Vancouver air, a left-handed cane, a jigsaw puzzle one piece away from completion and his beloved breakfast box. Competition within the breakfast segment has intensified over the last decade with new players like European chain Pret A Manger entering the market and more restaurants offering all-day breakfast. There's also been a fight for customers because some have dropped morning coffee runs as they turned to hybrid work schedules or looked for more affordable breakfasts because of inflation. 'The breakfast day part has been the hardest hit for quick-serve restaurants with hybrid working, so it makes sense to me to come up with a box, that's a different portable option versus just a breakfast sandwich,' said Jo-Ann McArthur, president at Toronto advertising agency Nourish Food Marketing. 'We know eggs are beloved at any time and I like the fact that it's kind of nostalgic, which is also a trend that we're seeing (because) consumers want to go back to that nostalgic comfort food.' Plus, McArthur thinks the Reynolds name carries plenty of cachet for Canadians, especially in a trade war, and will resonate at U.S. Tims locations because she suspects many Americans don't realize he is Canadian because of his deep ties to Hollywood. The risk Tims runs is that 'he is a tad overexposed right now,' she said. The actor has also narrated an Air Canada ad, starred in marketing for Mint Mobile, a wireless company he used to own, and fundraised for SickKids Hospital in Toronto and the Terry Fox Foundation. Tims started talking to Reynolds after wrapping a collaboration with pop star Justin Bieber that spanned 2021 and 2022 and spawned a cold brew, three Timbit flavours, tote bags and fanny packs. 'Justin Bieber, that was unique. He does not do a lot of endorsements,' said McArthur. 'But Ryan Reynolds, certainly in Canada, is fairly ubiquitous.' Asked how much Tims is paying Reynolds, whose production company Maximum Effort, made the ad, Bagozzi said only, 'It's worth every dollar, every bit of Vancouver air.' The night before Tims broke the news last summer to franchisees about the upcoming celeb partnership, Reynolds sent a video joking he was 'thrilled' the company chose him, when they could have gone with Robert Goulet, the Canadian crooner who played Lancelot in the original 'Camelot.' 'The room went bananas, like, it erupted,' Bagozzi recalled of the moment it was played. 'I was trying to talk and it was just like there was hooting and shouting and screaming.' The franchisees were sworn to secrecy and Bagozzi is impressed they didn't let it slip, though the company ran a 'Deadpool' ad with Reynolds in July and teased on an earnings call that more was coming. A second phase of the Reynolds partnership will follow the breakfast boxes. Bagozzi would not reveal its timeline or contents. This report by The Canadian Press was first published May 5, 2025. Companies in this story: (TSX:QSR)
