Latest news with #Tinā
Scoop
7 hours ago
- Health
- Scoop
New Breast Screening Campaign Launched To Empower Pacific Women
Pacific screening rates remain below the national average. As of April 2025, the national screening target for eligible women stands at 70 per cent, but for Pacific women, coverage is only 68 per cent nationally, and even lower in some regions. BreastScreen Aotearoa has launched a bold new campaign, Vaine Toa, to uplift, inform, and empower Pacific women across Aotearoa New Zealand to prioritise their health and take up free breast screening. The campaign launch event took place on Monday 19 May with a special cinematic screening at Riccarton Hoyts in Christchurch, hosted by BSA lead provider ScreenSouth. The event featured the debut of the Vaine Toa campaign ads, followed by the acclaimed film Tinā. The cinema lights dimmed, the screen came to life – and with it, the voices of Pacific women calling each other to be brave, to be seen, and to be well. Lisa Te Paiho, Programme Manager for BreastScreen Aotearoa, said the Vaine Toa campaign is about more than just awareness—it's about creating a shift. 'Screening saves lives. When cancer is found early, treatment can be simpler, and you can carry on with your life and with your aiga. This campaign is about starting the talanoa – opening up the conversation around breast screening. We want women to see that this is something they can fit into their busy lives. Anyone can do it. We encourage them to do it for themselves, for their families, and for their communities.' Among those invited to the Christchurch launch were un-screened and under-screened women from the community – many attending a breast screening-focused event for the first time. One such guest, Cook Islander Marcia West-Tetevano, shared her deeply personal reason for being there: 'I felt like a Vaine Toa being invited, and for our future generation as well – I want to represent, I want to be strong. Breast Screening is something that I haven't done myself, but it's something that my own mother died of so it really made me want to come here. I have a screening booked in! I'm proud to be going and doing it next week.' She said the only thing to fear is fear itself. 'We are all Vaine Toa. Let's stand up and represent and do right for our next generation.' Breast cancer remains the most common cancer for women in Aotearoa, with approximately 3,500 women diagnosed each year. Early detection through regular mammograms is critical – women diagnosed through screening are around 34% less likely to die from breast cancer than those diagnosed outside of the programme. Despite the life-saving benefits, Pacific screening rates remain below the national average. As of April 2025, the national screening target for eligible women stands at 70 per cent, but for Pacific women, coverage is only 68 per cent nationally, and even lower in some regions. BSA ScreenSouth's general manager Louise McCathry said Pacific women's screening rates in her region are sitting even lower at 62-64%. Pacific women are not only more likely to get breast cancer, but also more likely to die from it. Dr Tua Lealaiauloto Taueetia-Sua, a leading voice in Pacific women's health and chair of the BSA Pacific Campaign and Resources Advisory Group, said the Vaine Toa campaign reflects the strength of Pacific women. 'Too often, women put everything else first—family, work – and by the time they think of screening, there's no time left.' She said women could also take a support person, such as a sister, daughter, or aunty, if that made them feel more at ease: 'We have to be there for our grandchildren and our great grandchildren. If you're not well, you can't be there for your family, so you've got to look after yourself first.' The campaign was launched with inspiring voices from the community, including local BSA Waitaha/Canterbury champion and breast cancer survivor Maria Eileen Lemalie: 'Be brave and courageous. We now have Pacific faces leading these campaigns. It is a culturally safe space. We owe it to our families and to the migrant dream to thrive, to be healthy, and to challenge the statistics.' BSA Vaine Toa campaign actor Siobhan Hope shared a personal call-to-action: 'Don't leave it. Get your breast screening when you're eligible. And if you notice any changes in your breasts, see your GP and get them checked. It could save your life.' Co-star Katerina Fatupaito added: 'Just do it. There is no reason to be shy or whakama anymore because there are beautiful clinics and people there that are willing to help.' BreastScreen Aotearoa offers free mammograms every two years to women aged 45 to 69 with no symptoms of breast cancer. A mammogram can detect changes inside the breast before they can be felt – making early detection possible, and treatment more effective. Vaine Toa! Are you due for your breast screening? If you are aged 45-69, call 0800 270 200 to enrol and book your free appointment today. Visit for more information.
Scoop
8 hours ago
- Health
- Scoop
New Breast Screening Campaign Launched To Empower Pacific Women
BreastScreen Aotearoa has launched a bold new campaign, Vaine Toa, to uplift, inform, and empower Pacific women across Aotearoa New Zealand to prioritise their health and take up free breast screening. The campaign launch event took place on Monday 19 May with a special cinematic screening at Riccarton Hoyts in Christchurch, hosted by BSA lead provider ScreenSouth. The event featured the debut of the Vaine Toa campaign ads, followed by the acclaimed film Tinā. The cinema lights dimmed, the screen came to life – and with it, the voices of Pacific women calling each other to be brave, to be seen, and to be well. Lisa Te Paiho, Programme Manager for BreastScreen Aotearoa, said the Vaine Toa campaign is about more than just awareness—it's about creating a shift. 'Screening saves lives. When cancer is found early, treatment can be simpler, and you can carry on with your life and with your aiga. This campaign is about starting the talanoa – opening up the conversation around breast screening. We want women to see that this is something they can fit into their busy lives. Anyone can do it. We encourage them to do it for themselves, for their families, and for their communities.' Among those invited to the Christchurch launch were un-screened and under-screened women from the community – many attending a breast screening-focused event for the first time. One such guest, Cook Islander Marcia West-Tetevano, shared her deeply personal reason for being there: 'I felt like a Vaine Toa being invited, and for our future generation as well – I want to represent, I want to be strong. Breast Screening is something that I haven't done myself, but it's something that my own mother died of so it really made me want to come here. I have a screening booked in! I'm proud to be going and doing it next week.' She said the only thing to fear is fear itself. 'We are all Vaine Toa. Let's stand up and represent and do right for our next generation.' Breast cancer remains the most common cancer for women in Aotearoa, with approximately 3,500 women diagnosed each year. Early detection through regular mammograms is critical – women diagnosed through screening are around 34% less likely to die from breast cancer than those diagnosed outside of the programme. Despite the life-saving benefits, Pacific screening rates remain below the national average. As of April 2025, the national screening target for eligible women stands at 70 per cent, but for Pacific women, coverage is only 68 per cent nationally, and even lower in some regions. BSA ScreenSouth's general manager Louise McCathry said Pacific women's screening rates in her region are sitting even lower at 62-64%. Pacific women are not only more likely to get breast cancer, but also more likely to die from it. Dr Tua Lealaiauloto Taueetia-Sua, a leading voice in Pacific women's health and chair of the BSA Pacific Campaign and Resources Advisory Group, said the Vaine Toa campaign reflects the strength of Pacific women. 'Too often, women put everything else first—family, work – and by the time they think of screening, there's no time left.' She said women could also take a support person, such as a sister, daughter, or aunty, if that made them feel more at ease: 'We have to be there for our grandchildren and our great grandchildren. If you're not well, you can't be there for your family, so you've got to look after yourself first.' The campaign was launched with inspiring voices from the community, including local BSA Waitaha/Canterbury champion and breast cancer survivor Maria Eileen Lemalie: 'Be brave and courageous. We now have Pacific faces leading these campaigns. It is a culturally safe space. We owe it to our families and to the migrant dream to thrive, to be healthy, and to challenge the statistics.' BSA Vaine Toa campaign actor Siobhan Hope shared a personal call-to-action: 'Don't leave it. Get your breast screening when you're eligible. And if you notice any changes in your breasts, see your GP and get them checked. It could save your life.' Co-star Katerina Fatupaito added: 'Just do it. There is no reason to be shy or whakama anymore because there are beautiful clinics and people there that are willing to help.' BreastScreen Aotearoa offers free mammograms every two years to women aged 45 to 69 with no symptoms of breast cancer. A mammogram can detect changes inside the breast before they can be felt – making early detection possible, and treatment more effective. Vaine Toa! Are you due for your breast screening? If you are aged 45-69, call 0800 270 200 to enrol and book your free appointment today. Visit for more information.
NZ Herald
19 hours ago
- Health
- NZ Herald
Vaine Toa breast screening campaign launched to empower Pacific women
This article was prepared by BreastScreen Aotearoa and is being published by the New Zealand Herald as advertorial. BreastScreen Aotearoa has launched a bold new campaign, Vaine Toa, to uplift, inform, and empower Pacific women across Aotearoa New Zealand to prioritise their health and take up free breast screening. The campaign launched on Monday May 19 with a cinematic screening at Riccarton Hoyts in Christchurch, hosted by BSA lead provider ScreenSouth. The event featured the debut of the Vaine Toa campaign ads, followed by the acclaimed film Tinā. The cinema lights dimmed, the screen came to life – and with it, the voices of Pacific women calling each other to be brave, to be seen, and to be well. Lisa Te Paiho, Programme Manager for BreastScreen Aotearoa, said the Vaine Toa campaign is about more than just awareness – it's about creating a shift. 'Screening saves lives. When cancer is found early, treatment can be simpler, and you can carry on with your life and with your aiga. 'We want women to see that this is something they can fit into their busy lives. Anyone can do it. We encourage them to do it for themselves, for their families, and for their communities.' Among those invited to the Christchurch launch were un-screened and under-screened women from the community including Cook Islander Marcia West-Tetevano, who shared her deeply personal reason for being there: 'I felt like a Vaine Toa being invited. Breast Screening is something that I haven't done, but it's something that my own mother died of so it really made me want to come here. I have a screening booked in! I'm proud to be going and doing it next week.' Breast cancer is the most common cancer among women in Aotearoa, with around 3500 diagnoses each year. Early detection through regular mammograms significantly improves survival, reducing the risk of death by about 34%. A mammogram can detect changes inside the breast before they can be felt – making early detection possible, and treatment more effective. Despite this, Pacific screening rates remain below average. As of April 2025, the national screening target for eligible women stands at 70%, but for Pacific women, coverage is only 68% nationally, and even lower in some regions. Pacific women are also more likely to die from breast cancer. Dr Tua Lealaiauloto Taueetia-Sua, chair of the BSA Pacific Campaign and Resources Advisory Group, said the Vaine Toa campaign reflects the strength of Pacific women. 'Too often, women put everything else first – family, work – and by the time they think of screening, there's no time left. We have to be there for our grandchildren. If you're not well, you can't be there for your family, so you've got to look after yourself first.' The campaign was launched with the community, including local champion and breast cancer survivor Maria Eileen Lemalie: 'Be brave and courageous. We now have Pacific faces leading these campaigns. 'It is a culturally safe space. We owe it to our families and to the migrant dream to thrive, to be healthy, and to challenge the statistics,' she said. BSA Vaine Toa campaign actor Katerina Fatupaito said: 'Just do it. There is no reason to be shy or whakama anymore because there are beautiful clinics and people there that are willing to help.' Vaine Toa! Are you due for your breast screening? If you are aged 45-69, call 0800 270 200 to enrol and book your free appointment today. Visit for more information.
RNZ News
06-05-2025
- Entertainment
- RNZ News
Taking Tinā to the world, as threats of film tariffs loom
Tinā has broken records for New Zealand's widest film release, and the makers are now looking to the US for a wider audience. Photo: NZ Film Commission The producers of NZ movie Tinā are about to take their hit film to America, and are not letting the US president's threat of massive film tariffs stop them from spreading their story. The final scene is yet to written in the Trump tariff drama - and that has the global film industry worried. US President Donald Trump has said he will impose a 100 percent tariff on all movies produced outside the US, but issued few details on just how such a levy would work. Trump said the American film industry was dying a very fast death due to incentives being offered to lure film makers off shore and labelled it a national security threat. New Zealand is among those offering tax rebates, worth hundreds of millions of dollars. But Dan Higgins - one of the producers of hit New Zealand film Tinā - told Checkpoint they were taking an upbeat view of the situation, because there were too many variables to worry about. "We've got a showcase in LA later this month. We're inviting streamers, sales agents, distribution agents along to have a look at the film and see it and hear the story of how successful it's been here and in Australia. So we're taking a more pragmatic look at it." He said it would be too hard to plan for any tariff trouble because the details were not there. "We don't know where that tariff would fit, would it be on the producers, on the production company, is it going to be at the seat where the audience is sitting? "So it would be a little short sighted to get too caught up in the hysteria that is playing out there at the moment when we just don't know how it is going to land." Higgins said New Zealand would always draw movie productions due to the location available and the skills NZ film crews have. But he said local filmmakers were always out there on the international stage. "We're always looking to do co-productions and things like that. Cannes is coming up next week, there will be a big presence there from the NZ Film Commission and New Zealand producers." Higgins said it was difficult to get theatrical release in America, with most cinemas looking for big hits that bring in the easy money, but the Tinā producers currently had several offers at the moment that they needed to look more closely at. He stressed that they were not just focused on the American market: "The whole world is a market for us." Tinā was released last week in Australia, and Higgins said they would be highlighting that success when they took the film to the US, rather than worry about any possible levies. "That success will translate, and we know we've already got an audience in America, they're contacting us all the time. So we just have to do the best thing for the film, and the best thing for the audience." The Screen Production and Development Association (SPADA) president Irene Gardiner told Morning Report earlier today that Trump's statement was "quite confusing". "People are adopting very much a wait and see attitude," she told Morning Report . Veteran studio executives in the US told Reuters the announcement left unanswered the timing of the proposed levy and how it would be enforced for an industry whose biggest-budget films are often produced across several continents. One studio executive compared movie production to auto manufacturing, with various pieces - filming, visual effects and other elements - completed around the world, then assembled, through post-production, in the US. Some executives wondered whether the levy would apply only to the work done elsewhere, or attach to projects jointly financed by foreign investors. The White House said it had not made any final decisions. Sign up for Ngā Pitopito Kōrero, a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
RNZ News
06-05-2025
- Entertainment
- RNZ News
Producer of NZ hit film Tinā on Trump's film tariff
arts politics 20 minutes ago US president Donald Trump posted on social media that he's authorised various government departments to immediately begin the process of instituting a 100 percent tariff on any and all movies coming into America that are produced in "foreign lands." Donald Trump said the American film industry is dying a very fast death due to incentives being offered to lure film makers off shore; something he labelled a national security threat. Dan Higgins is one of the producers of hit New Zealand film Tinā, he spoke to Lisa Owen.
