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Etude partners with Tira for masterclass event
Etude partners with Tira for masterclass event

Fashion Network

time4 days ago

  • Entertainment
  • Fashion Network

Etude partners with Tira for masterclass event

Etude India recently collaborated with Tira to host a beauty masterclass at the Tira Palladium store in Mumbai, offering attendees an immersive introduction to Korean beauty. The event featured live demonstrations and interactive product trials led by Etude's in-house team, with a focus on the label's skincare and makeup techniques. The event forms part of Etude India's efforts to connect with local consumers through hands-on experiences, aiming to bridge Korean innovation with Indian beauty preferences, the label announced in a press release. Central to the session was Etude's collection of lip and cheek tints, including the Dear Darling Water Gel Lip and Cheek Tint, Color Lasting Glow Stick, Over Glowy Tint, Dear Darling Oil Tint, and Fixing Tint. These products are known for their lightweight formulas, buildable colour, and long-lasting performance. Attendees explored a range of application techniques, from subtle daily looks to bold statements. Each tint in the lineup offers distinct benefits: from the hydrating, vitamin-rich Water Gel Tint to the high-shine, oil-based Dear Darling Oil Tint. The Fixing Tint was highlighted for its matte, waterproof finish, while the Over Glowy Tint stood out for its vegan formula and plumping effect. Launched in 1985, Etude is a K-beauty brand targeting younger consumers with playful products. Etude entered the Indian market as part of its broader international expansion across Asia, responding to the growing global popularity of Korean beauty and aesthetics.

Influencer Tayo Ricci poses with Kiara Advani, asks who she is; offended desi netizens ask ‘Who the hell are you?'
Influencer Tayo Ricci poses with Kiara Advani, asks who she is; offended desi netizens ask ‘Who the hell are you?'

Indian Express

time22-05-2025

  • Entertainment
  • Indian Express

Influencer Tayo Ricci poses with Kiara Advani, asks who she is; offended desi netizens ask ‘Who the hell are you?'

The Internet is no stranger to surprising celebrity collaborations, but a recent one has gone viral for being completely unplanned, and hilariously one-sided. A now-popular video shows influencer Tayo Ricci and Bollywood star Kiara Advani appearing at the same event for beauty brand Tira. But here's the twist: Ricci had no idea who she was. In the clip, which Ricci posted to Instagram a month ago, he's seen sporting an Indian cricket team ODI jersey and casually posing next to Advani during a photo session. The caption? 'Anyone know who this girl is?' That one line was enough to spark an internet frenzy. A post shared by Tayo Ricci (@tayoricci) The video has since racked up over 13 million views, and while some found it funny, many Indian fans were quick to clap back. One user shot back, 'We all know her, but who are you da?' Another wrote, 'I'm watching you for the first time in my life just because of her.' One user commented, 'She was Dhoni's wife in the movie! Thala for a reason.' Another comment pointed out, 'Someone who has 5 times more followers than you lol.' In the comment section, Ricci tried to play along, writing, 'She follows me on Spotify.' Ricci, 27, is an Australian-American content creator and musician, originally from Melbourne but now based in Los Angeles. Ricci has built a massive following across TikTok, YouTube, and Instagram, and is known for his shirtless interviews, pranks, and bold fashion choices, including his love for the Indian cricket jersey. On TikTok alone, he boasts more than 9.8 million followers, and he has also released a number of songs and EPs under his name. Kiara Advani was recently seen in the War 2 teaser. The Ayan Mukherji directorial is the new installment in the YRF Spy Universe. The movie stars Hrithik Roshan and Jr NTR is the lead roles. Advani is set to make her entry into the YRF Spy Universe in this film, marking several 'firsts' for her, including her first action film, first YRF film and her first on-screen bikini shot.

Meet woman, who got married at Antilia, helps Isha Ambani run Rs 840000000000 company, her father is Mukesh Ambani's…, her name is…
Meet woman, who got married at Antilia, helps Isha Ambani run Rs 840000000000 company, her father is Mukesh Ambani's…, her name is…

India.com

time12-05-2025

  • Business
  • India.com

Meet woman, who got married at Antilia, helps Isha Ambani run Rs 840000000000 company, her father is Mukesh Ambani's…, her name is…

Tira, a beauty retail platform by Reliance Retail, recently completed two years in the industry in April. Since its launch, it has steadily built a universe where innovation, inclusivity, and indulgence come together, both online and offline. Marking this milestone, Bhakti Modi, daughter of Mukesh Ambani's long-time confidant Manoj Modi, currently leads Reliance Retail's omni-channel beauty platform, Tira, as its CEO. Know all about her. At just 30, she has significantly contributed to the platform's development, working hand-in-hand with Isha Ambani, a board member of Reliance Retail Ventures. Guided by V Subramaniam, Managing Director of Reliance Retail, Bhakti has emerged as a dynamic force within the company. Her father, Manoj Modi, holds influential positions on the boards of Reliance Retail, Jio Platforms, and EIH. 'A seasoned retail professional with more than 13 years of experience across Luxury Fashion, Lifestyle and Beauty in the Indian retail industry. My experience spans leadership roles in business development, category merchandising, retail operations across both online and offline channels along with a strong understanding of consumer behavior, and branding,' reads her LinkedIn bio. As per her LinkedIn profile, Bhakti Modi completed her education up to Class 10 at Queen Mary School, ICSE in Mumbai, before moving on to Dhirubhai Ambani International School. She later pursued her Bachelor of Applied Science (BASc) in Psychology and Communication from the University of Pennsylvania. Bhakti Modi also pursued an Associate of Arts and Sciences (AAS) degree in Fashion/Apparel Design from Parsons School of Design – The New School, further expanding her academic background in design and creativity. Bhakti Modi gained professional experience at Reliance Brands Limited and later at AJIO, where she served as a Senior Fashion Designer until February 2022. Bhakti Modi has been serving as the Co-Founder of Reliance Retail's beauty vertical since January 2022. She has held this full-time role for over three years, playing a key part in shaping the brand's vision and growth. Bhakti Modi's strong personal and professional relationship with Isha Ambani, daughter of Mukesh Ambani, has been a key factor in her career growth. Their connection extends beyond the workplace, enabling seamless collaboration on major projects and strategic efforts at Reliance Retail. Bhakti's active involvement in driving important initiatives reflects her integral role within the broader Ambani business network. Bhakti shares a close personal bond with Isha Ambani, rooted in both long-standing family ties and professional collaboration. Her father, Manoj Modi, is widely regarded as Mukesh Ambani's most trusted confidant. In a gesture of appreciation, Mukesh Ambani recently gifted him a lavish 22-storey residence named 'Vrindavan,' valued reportedly at around Rs 1,500 crore, situated on Mumbai's upscale Nepean Sea Road near Malabar Hill. Bhakti tied the knot with Tejas Goenka, the Managing Director of Tally Solutions, a well-known firm in the business software sector. The couple got married in 2016, with Mukesh and Nita Ambani hosting an opulent wedding celebration at their Rs 15,000 crore Antilia residence in Mumbai.

State wildlife officials to shut Northern California fish hatchery, citing costs
State wildlife officials to shut Northern California fish hatchery, citing costs

Yahoo

time03-05-2025

  • General
  • Yahoo

State wildlife officials to shut Northern California fish hatchery, citing costs

California wildlife officials will shut down a state-run fish hatchery in Humboldt County, ending more than 50 years of operations due to rising costs, aging infrastructure and federal limits on steelhead production. The Mad River Fish Hatchery, which raises a modest number of steelhead and rainbow trout and serves as an access point to the picturesque Mad River for recreation and fishing, will close in June after decades of financial challenges, said Peter Tira, a spokesperson for the California Department of Fish and Wildlife. 'It's a bit of a sad day for us here,' Tira said Friday from the hatchery near Arcata, about 200 miles northwest of Sacramento. In addition to financial woes that led the hatchery to be briefly closed during a state budget crunch in 2004, the facility needed $40 million in repairs to fix old wells, broken concrete and other infrastructure, he said. The hatchery, the smallest of the state's 21 hatchery facilities, opened in 1971 and initially raised Chinook and inland salmon in addition to steelhead and rainbow trout, the agency said in a news release about the planned closing. Because the Northern California steelhead found in the Mad River are federally protected as a threatened species, the hatchery is limited to raising only 150,000 fry per year under regulations meant to preserve the wild DNA of fish that breed naturally in the waterway, the agency said. By comparison, it raises and releases 450,000 steelhead and 4.6 million salmon every year at its Trinity River Hatchery near Lewiston, some 60 miles inland. The hatchery stopped breeding salmon years ago because the fish were not returning to the Mad River to spawn, Tira said. The reason turned out to be inherent in the structure of the hatchery: it was built to operate with well water rather than river water. This led the baby fish to imprint on the well water; when the time came to come back from the ocean to spawn, they did not know where to go. In addition to $10 million in immediate repairs and $30 million in longer-term infrastructure fixes, the department estimated that it would need an additional $1 million a year to continue to operate the hatchery. The facility also required upgrades to meet federal requirements, including the development of a genetic management plan for the steelhead, Tira said. While most of the state's other hatcheries are owned by the federal government or other entities, the Mad River facility is owned by the state, so California is on the hook for any needed repairs, Tira said. 'Quite simply, the steelhead program is no longer viable,' said Jason Roberts, inland fisheries program manager for the department's northern region. 'The Mad River Fish Hatchery is no longer providing much, if any, conservation benefit to the species nor the intended recreation or sport fishing benefits in the Mad River.' The hatchery will release its remaining steelhead into the river later this spring, and cease operations in June, Roberts said in the statement. The hatchery property will remain open for tourists and local residents for whom it is a popular place for picnics, birding and river access, CDFW officials said. Its parking lot is often used by people spending a day hiking or fishing in the area. 'A few people have pointed out the irony of a government agency complaining about government regulation,' Tira said Friday. 'It's the reality here.'

Etude expands skincare offering in India with sun protection range
Etude expands skincare offering in India with sun protection range

Fashion Network

time29-04-2025

  • Business
  • Fashion Network

Etude expands skincare offering in India with sun protection range

K-beauty label Etude has expanded its skincare offering in the Indian market and launched the 'Soonjung Director's Tone-up Sun Cream.' Designed to blend skincare and makeup benefits, the launch bolsters Etude's offering for sensitive and dry skin as well as for sun protection. Formulated with panthenol and madecassoside, Etude's new India launch is designed to soothe irritation while offering long-lasting hydration, the brand announced in a press release. The 'tone-up effect' is intended to enhance complexion, giving a fresh, bright appearance without a heavy or greasy finish. Etude has positioned the product as a low-irritant formula, free from potentially harmful ingredients, making it suitable for all skin types. Priced at Rs 1,700 for a 40ml tube, the product is now available across e-commerce platforms including Nykaa, Tira, Myntra, and Amazon. The launch reflects Etude's continued focus on hybrid skincare solutions rooted in dermatological research and Korean beauty innovation, according to the brand. The sun cream joins Etude's broader Soonjung line, known for its gentle formulations aimed at sensitive skin. With its expansion in India, the brand seeks to tap into the growing demand for lightweight, multifunctional sun care products that complement daily beauty routines. Etude is part of South Korea's Amorepacific group, which also owns Innisfree, Laneige and Sulwhasoo. The business has been present in India's beauty market since expanding internationally in 2009.

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