27-01-2025
adidas says ‘You Got This' to those who need to hear it in 2025
Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its 'You Got This' campaign. This integrated campaigns aims to capture the very essence of sport that connects athletes – on every pitch, track and court, as well as off the track – rooted in the line, 'We all need someone to make us believe.' The campaign was multi-channel campaign was rolled out across out-of-home (OOH), digital integration, social media and even through music partnerships.
This included a prominent OOH takeover of Dubai's Mall of the Emirates metro bridge — strategically located for public commuters; comprehensive digital covera
