Latest news with #Today'sBigDeals
New York Post
11 hours ago
- Business
- New York Post
Amazon makes drastic change to this year's Prime Day that will benefit bargain shoppers
Here's a primer on the upcoming Amazon deals. Amazon's Prime Day is about to get even bigger — and bargain hunters will soon have a whole lot more time to score incredible deals. For the first time, Amazon is extending its highly anticipated shopping event from two days to four. Amazon Prime Day deals will now be offered for four days this summer. TIkTok/@amazon The 2025 Prime Day will begin at 12:01 am PDT on July 8 and run through July 11. This is the event's first change since 2017, when the annual summer sale increased from one day to two. Amazon's Prime Day has long been a fan favorite for online shoppers with its steep discounts on everything from high-tech gadgets to household essentials. No matter what you're stocking up for, with more days to shop and an even broader selection, shoppers are sure to find something they want for cheap. This year's sale kicks off on July 8. Christopher Sadowski 'With an extended 4-day event, our Prime members will have more time and flexibility to conveniently shop, while enjoying exclusive deals and incredible savings,' an Amazon spokesperson told the Daily Mail. The move comes at a time when inflation and economic uncertainty have made consumers more likely to pinch their pennies. The extended day sale will allow customers to take their time before pulling the trigger on a major buy. TIkTok/@amazon Having more time to pull the trigger on an Amazon purchase allows shoppers to take a strategic approach to their purchases. And extending the sale isn't the only change Amazon has announced for this sale. This year's Prime Day will introduce 'Today's Big Deals,' a daily themed deal drop that features some of the event's most exciting savings. Shoppers can expect exclusive discounts on items in all categories that Amazon sells, with new deals launching daily at midnight PDT. The event that takes place across 20 countries, including the U.S., the UK, Germany, Japan, and Australia — is only for Prime members. This is a situation where, sometimes, an annual fee ends up saving you money in the long run. This year, Amazon is upping its game with new AI-powered shopping tools that make it easier than ever to track deals. Prime members can use Amazon's generative AI assistant, Rufus, to find personalized recommendations based on their shopping interests. Whether you're an Amazon veteran or a newcomer, Prime Day 2025 promises to be one for the books — the only product they used to sell.
Metro
16 hours ago
- Business
- Metro
Amazon Prime Day 2025 is coming - and here's everything you need to know
Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Amazon Prime Day is the sale to top all sales. But this year Amazon is upping the ante even more because the sale extravaganza will run for the longest duration to date! Usually, Amazon Prime Day runs for 48 hours, but this year, Amazon will last for a whopping 96-hours, which is quite something. As the sale will run for a longer duration, it means there will be even more deals and discounts to shop from leading brands in July. The Prime Day sale will see products across all departments reduced, such as fashion, beauty, garden, home, and entertainment. We expect the usual culprits will be reduced in this year's sale, including Dyson, CeraVe, Ninja, Shark, and Bose, plus many more recognised labels. Amazon's Prime Day sale is eligible for all to shop, however, Prime members will be able to shop even more discounts and receive free delivery too. The question on everyone's lips is 'When is Amazon Prime Day 2025?' This year it will run from 8th to 11th July, which means plenty of time to snap up a bargain or two. However, the deals will not last forever, and not least because stock is bound to sell out. But because Amazon will run time-limited discounts, such as Today's Big Deals and New Deal Drop. Today's Big Deals are daily themes curated specifically for Prime members, while New Deal Drop are limited-time only deals that will launch at midnight every day throughout the 96-hour sale. If you're not a Prime member, it is super easy to sign up. New customers can select a 30-day free trial, which they can cancel at any time. More Trending If you wish to continue the subscription, it will cost just £8.99 per month. However, those aged 18 to 22 years old will be able to secure a discounted Prime membership with all the same benefits. This will see the price drop to £4.49 a month or £47.49 annually. We strongly recommend it, considering the deals on offer come Prime Day and throughout the year. Amazon has remained tight-lipped about what will be included in the Prime Day sale, but we have lived (and worked) through plenty, so we have a good idea what you can expect. Here are some of our predictions, and what to bookmark for the Prime Day sale. Looking for voluminous lashes and a longer flutter, this mascara with bamboo extract for a weightless, nourishing and longer looking lash. The silicone brush tapers into smaller bristles at the top to get into tighter corners of the lash to coat every individual lash. BUY NOW FOR £7.85 (WAS £12.99) We swear by Shark's FlexStyle, which is said to rival the Dyson Airwrap but for less. This tool uses powerful airflow technology to dry and style the hair, whether it is long or short in length. The five attachments include a diffuser, funnel tool for straight hair, two barrels, as well as a round bristle brush and paddle brush, which can be used to dry, straighten and curl your tresses. BUY NOW FOR £258.98 (WAS £279.99) It's got 20,000 reviews from shoppers – and for good reason. Formulated with salicylic acid and niacinamide, which works to unclog congested pores. While three essential ceramides work to hydrate the skin while also combatting blemishes and breakouts. BUY NOW FOR £9.26 (WAS £13) The Ribcage range is a favourite for those wanting a straight fit jean and high waistline. This particular style is ideal for those wanting a longer length jean, rather than the classic ankle grazer style. It pairs perfectly with loafers, ballet pumps, trainers, sandals, heels and boots. A staple you will certainly get your cost per wear out of. BUY NOW FOR £55 (was £111.63) People are saying this design looks very similar to the Khaite The Benny belt, which retails for £500. Team with jeans, shorts, tailored trousers, a skirt or dress, there's always a reason for a belt. BUY NOW FOR £9.99 A summer sale is the prime time to shop for a new pair of summer sandals, and of course we need Birkenstock's iconic Arizona sandals. The cross foot strap is adjustable so you can secure your feet in place. Plus, they complement every outfit. BUY NOW FOR £75.94 (was £96.47) With over 47,000 glowing reviews, it's safe to say this bean to cup coffee machine is a hit with coffee consumers. It features 13 adjustable grind settings, a milk frother, as well as easy to use one-touch buttons to create an espresso or frothy coffee in an instant. BUY NOW FOR £299.99 (WAS £349) Stay hydrated in the summer with Stanley's iconic Quencher 2.0, which can hold 1.2 litres of water inside. It keeps your drinks cooler for longer, which is no mean feat in a heatwave. You can remove the straw and take on the go with no spillages. Plus, it's available in numerous colours. BUY NOW FOR £35 (WAS £45) It wouldn't be an Amazon Prime Day sale without an Air Fryer deal. This two drawer design makes it easy to cook almost anything and time the ingredients to finish at the same time. This tool allows you to air fry, crisp, roast, bake, reheat, and dehydrate your ingredients in the non-stick baskets, which are dishwasher safe. BUY NOW FOR £153.66 Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below MORE: Sleep easy this summer with these cool and comfortable pyjamas MORE: Get the most out of your garden with this wild-life friendly garden range at Dunelm MORE: Replace your worn-out bedding with a cosy, comfortable new duvet and get the best night's sleep ever
Business Wire
a day ago
- Business
- Business Wire
Double the Days, Millions of Deals: Amazon Announces Prime Day Event from July 8 to July 11, Offering Members More Time to Shop and Save
SEATTLE--(BUSINESS WIRE)--Amazon (NASDAQ: AMZN) today announced 96-hours of savings this Prime Day from July 8 at 12:01 a.m. PDT through July 11. With the summer shopping event returning, for the first time for 4 days, Prime members have double the time to shop millions of deals with savings on pantry staples and snacks for summer gatherings to home improvement must-haves, back-to-school supplies, health and personal care finds, family-favorite toys, bestselling books, pet essentials, and even premium and luxury splurges. New this year, Amazon introduces Today's Big Deals —themed daily deal drops featuring some of the most exciting deals of the event, exclusive to Prime members. Members can enjoy deep discounts across top brands like Samsung, Kiehl's, and Levi's. These special offers launch daily at midnight PDT and remain available for a limited time while supplies last. Members can also check back frequently to discover incredible savings with deals dropping as often as every five minutes during select periods throughout the event. "New this year, we're offering exclusive deals including fuel discounts for summer travel, alongside some of our lowest prices of the year from top brands. We're also excited about our enhanced Prime for Young Adults membership, giving 18–24-year-olds the ability to enjoy new exclusive perks like 5% cash back for a limited time, plus new shopping features that make discovering personalized savings easier than ever," said Jamil Ghani, vice president of Amazon Prime. "Prime Day is about celebrating our members by providing them with exceptional savings and convenient delivery, and now is an excellent time to save." Stock Up Early on School and College Essentials Amazon's Back to School and Off to College Shops make it easy for students, parents, and teachers to find everything they need for the upcoming school year. This Prime Day, Prime members can find school tech starting at $15 and save up to 40% off school supplies, plus exclusive savings on top categories like laptops, fashion, home, beauty, and books. Visit and to discover top products and begin shopping. Starting now, Prime members can also take advantage of early deals on Amazon Essentials and Amazon Basics, including back to school styles starting at $10, and $20 off a $100+ purchase of curated "Build Your Dorm" essentials. Not a Prime Member Yet? Join now to unlock millions of exclusive deals! Customers can become a Prime member or start a free trial at to participate in this summer's hottest shopping event, and enjoy free delivery along with all the money-saving benefits Prime has to offer. Young adults ages 18-24 can experience the newly relaunched Prime for Young Adults, with a six-month $0 trial at Prime for Young Adults membership is an essential for college-bound students offering all the savings, convenience, and entertainment of a regular Prime membership at just 50% of the standard cost—$7.49/month or $69 a year. With new perks like everyday and limited time 5% cash back, young adults can save even more on laptops, dorm furnishings, and everyday necessities beyond Prime Day deals. Members can stack additional savings by using the Prime Card for maximum value as they prepare for campus life. Don't Wait: Early Deals Start Now Prime members can unlock incredible savings weeks before Prime Day begins. From home tech upgrades and wardrobe refreshes to groceries and household essentials, these early offers deliver exceptional value ahead of the main event. Plus, members can find additional savings including: Early deals on Amazon Brands: Prime members save up to 30% on a wide selection of Amazon's own brands. On July 1, members can take advantage of these early deals to stock up on school supplies and everyday household essentials starting at $3 from Amazon Basics, plus summer fashion from Amazon Essentials including dresses and swimwear starting at $12. Lowest price on select Amazon devices: Prime members can get our lowest price ever on the Blink Mini 2 two-pack and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundle, as well as save up to 50% on select devices, including eero 6+ mesh wifi system, Fire HD 8 Plus, Fire TV Omni Mini-LED Series, Kindle Essentials bundle, and Ring Indoor Cam. Savings from small businesses: Independent sellers—most of which are small and medium-sized businesses—represent more than 60% of sales in Amazon's store. Early access to deals start dropping June 23 through July 6 from small businesses like LuxClub, OREI, Think Tank Scholar, Tipsy Elves, PLANTIFIQUE, Lavisx, and HISK at Members can support and discover small businesses by looking out for the small business badge and visiting the small business storefront at Cash back with Prime Visa and Prime Store Card: Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa (June 17–July 14) or an $80 Amazon Gift Card instantly upon approval for Prime Store Card (July 2–11). Plus, Prime cardmembers earn 10% back or more on exclusive deals with Prime Card Bonus and unlimited 5% back year-round at Amazon Fresh, and Whole Foods Market with an eligible Prime membership (In-Store Code required for Prime Store Card at Whole Foods Market)—all with no annual credit card fees. Eligible Prime membership required, subject to availability, see terms. Fuel savings with bp, Amoco, and ampm: Prime members can get $1 off per gallon on one fuel purchase up to 35 gallons during the Fourth of July weekend (July 3 to 6) at more than 7,500 bp, Amoco, and participating ampm locations. That's not all—every day, Prime members can save $0.10 per gallon if purchasing at participating locations. Members can link their membership with the bp loyalty account, earnify, to start saving on every fill-up. Visit to learn more and get started. Terms apply. Grocery deals for summer: Prime members can save on amazing summer deals with special savings on top brands on including up to 30% on Frito-Lay, up to 25% on Ferrero Rocher and Red Bull, and 20% on Nespresso pods—everything you need for summer entertaining. Plus, Prime members and customers with a registered EBT card can sign up for the Amazon grocery subscription and get 3 months free —unlocking unlimited free grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market, and an array of local grocery and specialty retailers available on as well as more convenient delivery and pickup options. Learn more at Restaurant delivery and pickup with Grubhub+: Prime members can save $10 on a Grubhub+ delivery order over $20 with the code 'PRIME10' now through July 7. The code can be entered by Prime members during checkout or automatically applied by clicking the promo banner when shopping Grubhub on the Amazon Shopping app, or the Grubhub app. More information can be found at Additional fees and terms apply. Reading must-haves with Kindle and Kindle Unlimited: Prime members can get 25% off select devices like Kindle Kids and Kindle Scribe, and enjoy up to 80% off thousands of Kindle books such as In the Likely Event by Rebecca Yarros, The Teacher by Freida McFadden, and The Forest of Lost Souls by Dean Koontz. Plus, eligible Prime members can get three months of Kindle Unlimited for free and read all three books at no additional cost—along with millions more. Terms and conditions apply. Thousands of Prime Day deals under $5 with Amazon Haul: Customers can unlock savings with a series of deals from top categories including hot summer finds, college essentials, fashion, and home that enable shoppers to save more, taking advantage of Amazon Haul's always-on additional 5% off $50+ spend, and 10% off $75+ spend. Trusted shopping with Buy with Prime: Prime members can save big during the lead-up of Prime Day with discounts up to 40% on top products when they shop directly from participating brands' websites like Steve Madden, JLab, and Wyze, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands' websites. Visit to learn more. Summer travel savings with select partners: Prime members who reserve on Amazon save up to 30% off base rates and enjoy 10% back in an gift card with Avis. Plus, get cruises from $80 per person per day with Carnival Cruise Line, and at least 10% off select hotels through Visit Myrtle Beach. Movies, shows, and sports with Prime Video: Prime members can get early access to deals on select add-on subscriptions on Prime Video for $0.99 per month for up to two months. Check out all the Prime Video deals. It's Going to Be a Big Deal LeBron James stars in Amazon's new Prime Day ad campaign, imagining how Prime Day deals can help him figure out 'What's Next' in his legendary career. Just as he daydreams about becoming a barber, a chef, or a lounge singer in the global campaign, Prime members can also shop whatever they're into with millions of exclusive deals, including deals from LeBron's brand The Shop Men's Grooming Line, available on Amazon. The excitement of this campaign builds with a star-studded lineup—leading up to and throughout Prime Day—featuring deals on highly-rated 4+ star products, including hundreds of favorites from creators, alongside show-stopping deals from celebrity-created brands like Lemme, INBLOOM, and The Honest Company. Track the Best Prime Day Deals for You with Alexa+ Alexa+ is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than one million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, to help track deals on items in your cart or on your wish list, and to proactively notify you when an item drops into your preferred price range so you never miss a deal. Discover New Ways to Shop Prime members can use Amazon's generative AI-powered shopping features to find exactly what they're looking for at an exceptional price. Get ready to maximize your savings: Ask Amazon's AI shopping assistant Rufus specific questions about Prime Day timing and receive tailored deal recommendations. Use Interests to create custom prompts based on your passions—whether it's hiking, cooking, or gaming—and receive personalized deal recommendations that match what matters most to you. Shop with confidence using AI-powered Shopping Guides that make it easy to quickly research product categories and find the right items for your needs at the best prices. Ahead of Prime Day, add items to your Lists to quickly see which products are on deal, or use Buy Again to find deals on items you purchase frequently. Shop Prime Day Deals Around the World Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer. About Prime Prime is savings, convenience, entertainment, and shopping innovation all-in-one membership. More than 200 million paid Prime members around the world enjoy access to Amazon's enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at Additionally, young adults can try Prime for Young Adults with a six-month $0 trial at then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients and income-verified customers can get Prime Access for $6.99 per month at For more information about Prime, including discounted memberships, visit About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit and follow @AmazonNews.
