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Summer 2025 is coming. It needs a name.
Summer 2025 is coming. It needs a name.

Yahoo

time28-05-2025

  • Entertainment
  • Yahoo

Summer 2025 is coming. It needs a name.

Summer 2024 was slime green — edgy, messy and ready to party long after clubs had closed. It was also self-aware, slightly depressed and anxious about the future. Charli xcx's culture-defining album Brat embraced 'bumpin' that,' playing 'club classics' and examining how 'the apple don't fall far from the tree.' Even Kamala Harris was brat. It was Brat Summer for a few fleeting months, then it was nothing. As the weather gets warmer, the days get longer and social media feeds flood with vacation photos, the pressure is on to pick a name for summer 2025. Before Brat Summer, other years were dubbed Tomato Girl Summer (2023), Barbie Summer (also 2023), Rat Girl Summer (2023), White Boy Summer (2021, before it was co-opted by hate groups) and the Summer of Scam (2018). I remember Mamma Mia Summer in 2018 and Pokémon Go Summer in 2016. Depending on your social media algorithms, which have become more personalized over the years, you might have seen a different trend get anointed. But just as the seasons change, the summer branding must also. Charli xcx herself has declared the Brat era over — we are formally not allowed to revive it in 2025. At Coachella in April, she proposed 26 options for the season, based around musicians and filmmakers with forthcoming releases: Lorde Summer, Addison Rae Summer, Celine Song Summer and Joachim Trier Summer, to name a few. But why does summer need a name at all? Valerie Fridland, a linguistics professor at the University of Nevada, Reno, told Yahoo Entertainment that the trend is a 'quick and dirty callout to the season's cultural moment.' 'By naming or assigning a label to something, it fixes or sets that shared experience as something relatable and easily referenced by others,' she said. 'Language is all about expressing collective experience and shared ethos — and summer, with its long days, hanging out, fun in the sun, laid-back vibes, is something we've been enculturated to identify and feel good about since we were little.' Brat Summer was one of the last times since Hot Girl Summer in 2019 that one unifying summer name emerged over dozens of others. Alfred Goldberg, a brand strategist, told Yahoo Entertainment that the Megan Thee Stallion-inspired trend kicked off a new summer naming craze because it tapped into 'both personal branding and cultural zeitgeist.' 'That shift really came with the rise of social media and meme culture, where everyone can participate in shaping a seasonal narrative,' he said. Algorithms are partially to blame, but because the compulsion to name summer is tied to emotion and community, it can also be a personal exercise. What you are seeing on your own feed shapes your perception of culture and how you portray yourself in your own posts. Weirong Li, a Gen Z communications strategist and emotional intelligence coach, told Yahoo Entertainment that naming summer is a way for people — particularly younger generations — to engage in 'emotional self-branding.' There are a lot of good feelings associated with summer, including a 'symbolic reset,' Li explained. Brands like tapping into that vibe. They embrace and promote branded summers, and sometimes declare their own. Jonathan Alpert, a psychotherapist and self-help book author, told Yahoo Entertainment that summer symbolizes freedom. Naming it taps into the 'playful, performative' energy and 'lets people reinvent themselves' for a season. 'Psychologically, giving summer a name creates a cultural script. It offers people a sense of control and identity in a world that often feels chaotic,' he said. 'And for brands, it's a dream and a gold mine. These names turn into movements that fuel engagement, drive trends and make everyone feel like they're part of something bigger.' Though the way the trend is driven by social media and algorithms seems uniquely modern, the desire to name summer is not an entirely new phenomenon. It began with the Summer of Love in 1967, when antiwar protests, live music and psychedelic drug use made hippies trendy. Flash forward 30 years later to Seinfeld. In a 1997 episode, George Costanza gets fired and decides to use his severance to have a fantastic, lazy summer. As his plans fall apart — his laziness makes his muscles atrophy and he ends up in the hospital — he morosely declares, 'This was supposed to be the Summer of George!' Though Costanza's summer branding fell through because his circumstances took a turn, he could still have redeemed the concept if he had gotten other people on board. Noël Wolf, a linguist and cultural expert at the language-learning platform Babbel, told Yahoo Entertainment that the summer naming trend at its core 'taps into a powerful linguistic instinct we see all the time — the human drive to label and frame experience, and to find community in language.' 'While Brat Summer and Hot Girl Summer are obviously marketing strategies, there is a level of comfort in being able to capture a collective mood and cultural rallying cry,' she said. 'Social media gives people the tools to remix a summer label into something personal: Goblin Mode Summer, Soft Girl Summer, Delulu Summer — each one tweaks the archetype, individualizing a person's experience, mood, values and humor.' So what will summer 2025 be named? Look to whatever is identified by a cultural tastemaker, amplified by algorithms and sustained by brands over the next few weeks. I'm partial to Joachim Trier Summer myself, coming off my trip to the Cannes Film Festival where the filmmaker declared 'tenderness is the new punk.' But I wouldn't mind Sardine Girl Summer, either.

Ice Spice Partners With Revlon for First Fragrance Line
Ice Spice Partners With Revlon for First Fragrance Line

Yahoo

time20-05-2025

  • Entertainment
  • Yahoo

Ice Spice Partners With Revlon for First Fragrance Line

Ice Spice has scored her first fragrance deal, inking a partnership with Revlon Consumer Products. This will entail the four-time Grammy-nominated artist partnering with Revlon's experts to develop a bespoke fragrance line, the first of which is slated for release in 2026. More from WWD Skin Care Pioneer Ole Henriksen Announces 'The Glowing Man' Biopic in Cannes Bath & Body Works' New Off the Vine Scent Collection Confirms the Return of Tomato Girl Summer Why Jennifer Aniston Says 'No Gimmicks Needed' in Her Hair Care Brand LolaVie's First TV Campaign Ice Spice said: 'I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance. Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.' For Revlon, now out of bankruptcy with much less debt, this reflects a renewed focus on accelerating its fragrance business. 'We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent Ice Spice. She is bold and innovative, just like Revlon, making this a perfect match,' said Michelle Peluso, chief executive officer of Revlon. 'This deal also marks a major step in the revitalization of Revlon's fragrance business and for the company's ambitious growth plans. Transforming our fragrance business with groundbreaking deals like this not only strengthens our portfolio but also allows us to reach new audiences. I can't wait to see what we create together.' Revlon's fragrance portfolio includes brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy and Curve. Most recently it renewed its longstanding global licensing deal for Juicy Couture fragrances with Authentic Brands Group. As part of the deal, Revlon will continue to exclusively produce and market all Juicy Couture fragrance pillars worldwide. The new agreement also paves the way for an expanded product portfolio, with new launches planned across core fragrances. Revlon's beauty sales came in at $2 billion in 2024, according to WWD Beauty Inc's Top 100 Beauty Companies. Best of WWD Exploring Opportunities for Italian Artistic Perfumery Brands Fueguia 1833 Expands in Middle East, Gears Up for Paris Opening Penhaligon's Opens the Virtual Doors of Its Portraits Mansion

Farmstand chic? Latest décor trend is awash in fruit and vegetable motifs
Farmstand chic? Latest décor trend is awash in fruit and vegetable motifs

New York Post

time27-04-2025

  • Lifestyle
  • New York Post

Farmstand chic? Latest décor trend is awash in fruit and vegetable motifs

Interior designer and stylist Jonny Carmack has a 'fruit room' in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He's part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and 'a cause for conversation and celebration.' Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature. 6 Jonny Carmack has a 'fruit room' in his Danbury, Connecticut, home, part of the trendy fresh fruits and vegetables home decor, embracing a connection to nature. AP 'There's a certain romance to the farmstand — it speaks to the pastoral lifestyle everyone's craving these days,' says Rachel Hardage Barrett, Country Living magazine's editor-in-chief. 'This gravitation toward produce motifs intersects with spikes in interest around gardening, wellness and antiques.' Barrett sees the trend in everything from home decor to apparel. She notes the recent viral trend Tomato Girl Summer; along with the color red, and various iterations of tomatoes, the vibe was one of Mediterranean cafes, beach walks and lazy summer days. 'Tomato Girl Summer obviously had a good run, but now there's a whole bumper crop of produce to choose from, from cabbage and radishes to strawberries and peaches,' Barrett says. Nostalgia is in play, too Barrett sees a revival in interest around items with cabbages and lettuce, which were common motifs in the 18th and 19th centuries. Cabbageware and lettuce ware enjoyed a revival with the Palm Beach crowd in the '60s, with fans like Jacqueline Kennedy, Bunny Mellon and Frank Sinatra. Now, they've found a new audience. 'It ties into the 'grandmillennial' design movement that champions beloved heirlooms,' Barrett says. 'Target recently introduced a cabbageware-inspired collection that garnered more than 15 million TikTok posts.' 6 'There's a certain romance to the farmstand — it speaks to the pastoral lifestyle everyone's craving these days,' says Rachel Hardage Barrett, Country Living magazine's editor-in-chief. AP Social media has helped drive the fruity décor trend. In 2023, TikTokers went wild over a lemon-shaped ceramic stool at HomeGoods. The piece sold out, but the popularity of tables shaped like citrus wedges continued to grow. This winter's interior design, décor and lifestyles shows in Paris and Frankfurt, Germany, sometimes felt more like vibrant produce markets than trade fairs. Booths at Maison et Objet and Ambiente were full of planters festooned with 3D grapes and watermelons; mirrors encircled in peapods or pineapples; tomato-covered cups, glasses and tableware. Lamp shades and tablecloths wore artful imagery of berry baskets and carrot bunches. Cushions burst with juicy prints. Vases were peppered with — well, peppers, in clay or papier-mache. 6 Social media has spread the fruity décor trend. AP Los Angeles-based design editor and author Courtney Porter was at February's Ambiente fair in Frankfurt and enjoyed seeing the playful directions that designers were taking the trend. 'Colors were supersaturated, shapes were exaggerated and cartoonish,' she said. And she liked the obvious tie-in to healthy living. 'There's an emphasis on sustainable materials and youthfulness with this trend, as well. People are nostalgic for natural abundance,' she said. 6 The Ambiente fair in Frankfurt, Germany, had a playful take on the trend, including ceramic vessels decorated with lemons. AP Designers just wanna have fun Carmack, whose social media accounts include @vintageshowpony, says the Fruit Room has been his most popular design project, 'and it's because of the cartoon references like Dr. Seuss and Animal Crossing. It just makes people happy.' A fantastical fruit called the truffula shows up in 'The Lorax.' And fruits in the Animal Crossing video games serve as trade tokens, village builders and currency. 6 A collection of bowls at Anthropologie, decorated with berries. AP Carmack imparts a little personality to his favorite fruits. 'Cherries are flirty and fun. Strawberries are like their younger sisters, cutesier and sweeter in nature,' he says. Cookbook author and food columnist Alyse Whitney has embraced what's sometimes referred to on social media as the 'Grocery Girl' vibe. Her apartment's got a wreath made out of metal mushrooms and a ceramic stool that looks like a cut lemon. Then there's all the banana-themed stuff: a platter, salt and pepper shakers, napkin rings. 6 'Cherries are flirty and fun. Strawberries are like their younger sisters, cutesier and sweeter in nature,' Carmack says. AP Whitney says she's been drawn to food décor her whole life, collecting fun pieces from discount retailers and thrift stores. But when she moved from New York to Los Angeles, she went to an estate sale. 'There, I got my first Murano-style glass produce — a bell pepper, a peach and a pear. And a small ceramic soup tureen shaped like a head of cauliflower, complete with 3D leaves and a matching plate that looked like its root and greens.' Those pieces got her on a full-fledged food collectible mission. It's a trend that spans decorating aesthetics, says Barrett. 'If your style is more retro or youthful, you can embrace a little kitsch. For a more sophisticated look, opt for fruit motifs in the form of wallcovering or fabric,' she says. So, eat it or decorate with it; there are lots of ways to show your love for a favorite veg or fruit. 'Dressing your home with this aesthetic is an experiment in self-expression that so many people are connecting to,' says Carmack, 'and I love to see it.'

Farmstand chic? Décor is awash in fruit and vegetable motifs
Farmstand chic? Décor is awash in fruit and vegetable motifs

Hamilton Spectator

time27-04-2025

  • Entertainment
  • Hamilton Spectator

Farmstand chic? Décor is awash in fruit and vegetable motifs

Interior designer and stylist Jonny Carmack has a 'fruit room' in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He's part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and 'a cause for conversation and celebration.' Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature . 'There's a certain romance to the farmstand — it speaks to the pastoral lifestyle everyone's craving these days,' says Rachel Hardage Barrett, Country Living magazine's editor-in-chief. 'This gravitation toward produce motifs intersects with spikes in interest around gardening , wellness and antiques.' Barrett sees the trend in everything from home decor to apparel. She notes the recent viral trend Tomato Girl Summer; along with the color red, and various iterations of tomatoes, the vibe was one of Mediterranean cafes, beach walks and lazy summer days. 'Tomato Girl Summer obviously had a good run, but now there's a whole bumper crop of produce to choose from, from cabbage and radishes to strawberries and peaches,' Barrett says. Nostalgia is in play, too Barrett sees a revival in interest around items with cabbages and lettuce, which were common motifs in the 18th and 19th centuries. Cabbageware and lettuce ware enjoyed a revival with the Palm Beach crowd in the '60s, with fans like Jacqueline Kennedy, Bunny Mellon and Frank Sinatra. Now, they've found a new audience. 'It ties into the 'grandmillennial' design movement that champions beloved heirlooms ,' Barrett says. 'Target recently introduced a cabbageware-inspired collection that garnered more than 15 million TikTok posts.' Social media has helped drive the fruity décor trend. In 2023, TikTokers went wild over a lemon-shaped ceramic stool at HomeGoods. The piece sold out, but the popularity of tables shaped like citrus wedges continued to grow. This winter's interior design, décor and lifestyles shows in Paris and Frankfurt, Germany, sometimes felt more like vibrant produce markets than trade fairs. Booths at Maison et Objet and Ambiente were full of planters festooned with 3D grapes and watermelons; mirrors encircled in peapods or pineapples; tomato-covered cups, glasses and tableware. Lamp shades and tablecloths wore artful imagery of berry baskets and carrot bunches. Cushions burst with juicy prints. Vases were peppered with — well, peppers, in clay or papier-mache. Los Angeles-based design editor and author Courtney Porter was at February's Ambiente fair in Frankfurt and enjoyed seeing the playful directions that designers were taking the trend. 'Colors were supersaturated, shapes were exaggerated and cartoonish,' she said. And she liked the obvious tie-in to healthy living. 'There's an emphasis on sustainable materials and youthfulness with this trend, as well. People are nostalgic for natural abundance,' she said. Designers just wanna have fun Carmack, whose social media accounts include @vintageshowpony, says the Fruit Room has been his most popular design project, 'and it's because of the cartoon references like Dr. Seuss and Animal Crossing . It just makes people happy.' A fantastical fruit called the truffula shows up in 'The Lorax.' And fruits in the Animal Crossing video games serve as trade tokens, village builders and currency. Carmack imparts a little personality to his favorite fruits. 'Cherries are flirty and fun. Strawberries are like their younger sisters, cutesier and sweeter in nature,' he says. Cookbook author and food columnist Alyse Whitney has embraced what's sometimes referred to on social media as the 'Grocery Girl' vibe. Her apartment's got a wreath made out of metal mushrooms and a ceramic stool that looks like a cut lemon. Then there's all the banana-themed stuff: a platter, salt and pepper shakers, napkin rings. Whitney says she's been drawn to food décor her whole life, collecting fun pieces from discount retailers and thrift stores. But when she moved from New York to Los Angeles, she went to an estate sale. 'There, I got my first Murano-style glass produce — a bell pepper, a peach and a pear. And a small ceramic soup tureen shaped like a head of cauliflower, complete with 3D leaves and a matching plate that looked like its root and greens.' Those pieces got her on a full-fledged food collectible mission. It's a trend that spans decorating aesthetics, says Barrett. 'If your style is more retro or youthful, you can embrace a little kitsch. For a more sophisticated look, opt for fruit motifs in the form of wallcovering or fabric,' she says. So, eat it or decorate with it; there are lots of ways to show your love for a favorite veg or fruit. 'Dressing your home with this aesthetic is an experiment in self-expression that so many people are connecting to,' says Carmack, 'and I love to see it.' ___ New York-based writer Kim Cook covers design and decor topics regularly for The Associated Press. Follow her on Instagram at @kimcookhome. For more AP Homes stories, go to .

Farmstand chic? Décor is awash in fruit and vegetable motifs
Farmstand chic? Décor is awash in fruit and vegetable motifs

Associated Press

time26-04-2025

  • Entertainment
  • Associated Press

Farmstand chic? Décor is awash in fruit and vegetable motifs

Interior designer and stylist Jonny Carmack has a 'fruit room' in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He's part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and 'a cause for conversation and celebration.' Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature. 'There's a certain romance to the farmstand — it speaks to the pastoral lifestyle everyone's craving these days,' says Rachel Hardage Barrett, Country Living magazine's editor-in-chief. 'This gravitation toward produce motifs intersects with spikes in interest around gardening, wellness and antiques.' Barrett sees the trend in everything from home decor to apparel. She notes the recent viral trend Tomato Girl Summer; along with the color red, and various iterations of tomatoes, the vibe was one of Mediterranean cafes, beach walks and lazy summer days. 'Tomato Girl Summer obviously had a good run, but now there's a whole bumper crop of produce to choose from, from cabbage and radishes to strawberries and peaches,' Barrett says. Nostalgia is in play, too Barrett sees a revival in interest around items with cabbages and lettuce, which were common motifs in the 18th and 19th centuries. Cabbageware and lettuce ware enjoyed a revival with the Palm Beach crowd in the '60s, with fans like Jacqueline Kennedy, Bunny Mellon and Frank Sinatra. Now, they've found a new audience. 'It ties into the 'grandmillennial' design movement that champions beloved heirlooms,' Barrett says. 'Target recently introduced a cabbageware-inspired collection that garnered more than 15 million TikTok posts.' Social media has helped drive the fruity décor trend. In 2023, TikTokers went wild over a lemon-shaped ceramic stool at HomeGoods. The piece sold out, but the popularity of tables shaped like citrus wedges continued to grow. This winter's interior design, décor and lifestyles shows in Paris and Frankfurt, Germany, sometimes felt more like vibrant produce markets than trade fairs. Booths at Maison et Objet and Ambiente were full of planters festooned with 3D grapes and watermelons; mirrors encircled in peapods or pineapples; tomato-covered cups, glasses and tableware. Lamp shades and tablecloths wore artful imagery of berry baskets and carrot bunches. Cushions burst with juicy prints. Vases were peppered with — well, peppers, in clay or papier-mache. Los Angeles-based design editor and author Courtney Porter was at February's Ambiente fair in Frankfurt and enjoyed seeing the playful directions that designers were taking the trend. 'Colors were supersaturated, shapes were exaggerated and cartoonish,' she said. And she liked the obvious tie-in to healthy living. 'There's an emphasis on sustainable materials and youthfulness with this trend, as well. People are nostalgic for natural abundance,' she said. Designers just wanna have fun Carmack, whose social media accounts include @vintageshowpony, says the Fruit Room has been his most popular design project, 'and it's because of the cartoon references like Dr. Seuss and Animal Crossing. It just makes people happy.' A fantastical fruit called the truffula shows up in 'The Lorax.' And fruits in the Animal Crossing video games serve as trade tokens, village builders and currency. Carmack imparts a little personality to his favorite fruits. 'Cherries are flirty and fun. Strawberries are like their younger sisters, cutesier and sweeter in nature,' he says. Cookbook author and food columnist Alyse Whitney has embraced what's sometimes referred to on social media as the 'Grocery Girl' vibe. Her apartment's got a wreath made out of metal mushrooms and a ceramic stool that looks like a cut lemon. Then there's all the banana-themed stuff: a platter, salt and pepper shakers, napkin rings. Whitney says she's been drawn to food décor her whole life, collecting fun pieces from discount retailers and thrift stores. But when she moved from New York to Los Angeles, she went to an estate sale. 'There, I got my first Murano-style glass produce — a bell pepper, a peach and a pear. And a small ceramic soup tureen shaped like a head of cauliflower, complete with 3D leaves and a matching plate that looked like its root and greens.' Those pieces got her on a full-fledged food collectible mission. It's a trend that spans decorating aesthetics, says Barrett. 'If your style is more retro or youthful, you can embrace a little kitsch. For a more sophisticated look, opt for fruit motifs in the form of wallcovering or fabric,' she says. So, eat it or decorate with it; there are lots of ways to show your love for a favorite veg or fruit. 'Dressing your home with this aesthetic is an experiment in self-expression that so many people are connecting to,' says Carmack, 'and I love to see it.'

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