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Murphy & Nye set for global expansion, targets €20 million revenue in three years
Having recorded a revenue of €6 million in 2024, sportswear brand Murphy & Nye has indicated it intends to keep growing, and announced its goal is to reach revenue of €20 million within three years.
Murphy & Nye, a long-established sportswear brand founded in Chicago in 1933, characterised by a strong connection with the sailing world, is led by Italy's Rossi family, which engineered its success in the 90s, and took control of the brand again in 2020 after it had been owned and left inactive for five years by an Asian textile group.
'We want Murphy & Nye to achieve an international dimension,' said Tommaso Rossi, CEO of the brand. 'Our goal is to reach a revenue of €20 million within three years, via an expansion plan that, starting off from Italy and the rest of Europe, will enable the brand to enter strategic markets like the USA, Asia and the Middle East. Collaborations and co-branding initiatives will be extremely important for us,' added Rossi.
In October 2024, during the America's Cup held in Barcelona, Murphy & Nye presented a temporary art installation and officially launched its first sneakers. The brand was the technical sponsor of the recent Venice Boat Show, and in the near future it will interact with other iconic cities with a maritime tradition, among them Miami.
Among the main drivers of Murphy & Nye's relaunch are its products, which blend technical innovation, heritage and manufacturing excellence. 'Well-made products are at the heart of our new course,' said Creative Director Chicco Barina. 'We're focusing on textile research, wearability and performance. The challenge is to reinterpret the style and attitude of our archive's iconic garments while tapping our authentic American DNA, which still has much to tell. (…) We recently launched a sneakers [model] that is doing very well on the market. Footwear will be our strategic focus for next season. We're aiming to continue to exploit the mix of nautical performance elements and urban language that currently represents our signature style,' he added.
