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Isuzu Malaysia welcomes new CEO Yamaguchi
Isuzu Malaysia welcomes new CEO Yamaguchi

The Sun

time02-05-2025

  • Automotive
  • The Sun

Isuzu Malaysia welcomes new CEO Yamaguchi

Isuzu Malaysia has appointed Mr Tomoyuki Yamaguchi as its new Chief Executive Officer, effective 24 April 2025, succeeding Mr Shunsuke Okazoe, who has returned to Japan to assume the role of Vice President, Japan Sales Division at Isuzu Motors Ltd. With nearly three decades of experience within Isuzu Motors, Mr Yamaguchi brings a wealth of international expertise to his new role. A graduate of Toyo University, he joined the company in 1997 and began his career in the International Operations Department, managing markets such as Russia and Ukraine. His extensive work across the CIS countries and South-West Asia was later complemented by a leadership stint in South Africa, where he played a pivotal role in revitalising Isuzu's commercial vehicle business. Upon his arrival in Malaysia, Mr Yamaguchi expressed admiration for the maturity and growth of Isuzu Malaysia, which has achieved a strong market presence within just two decades of incorporation. He commended the company's loyal customer base and its reputation for delivering durable and capable vehicles. 'Isuzu Malaysia remains a model of excellence from a global perspective. The operations here have cultivated loyal customers who appreciate the strengths and capabilities of Isuzu vehicles. This provides a solid foundation for creating lifelong brand advocates. 'However, it is crucial that we continually strive to ensure every customer experience is a positive one. I look forward to working closely with the team and our dealer network to elevate customer satisfaction to even greater heights,' said Mr Yamaguchi. Among his key priorities will be the strengthening of the Isuzu dealership network and enhancing the quality of services provided. He also aims to broaden the spectrum of in-house services offered at dealerships to deliver a more comprehensive and reliable ownership experience. Recognising the growing number of Isuzu vehicles on Malaysian roads, Mr Yamaguchi will place strong emphasis on improving parts availability by optimising warehousing and logistics processes, ensuring customers benefit from quicker and more efficient support.

Isuzu Malaysia names Tomoyuki Yamaguchi as new CEO
Isuzu Malaysia names Tomoyuki Yamaguchi as new CEO

New Straits Times

time28-04-2025

  • Automotive
  • New Straits Times

Isuzu Malaysia names Tomoyuki Yamaguchi as new CEO

KUALA LUMPUR: Isuzu Malaysia has announced the appointment of Tomoyuki Yamaguchi as its new chief executive officer effective April 24. Yamaguchi succeeded Shunsuke Okazoe, who has returned to Japan to assume the role of vice president of the Japan sales division at Isuzu Motors Ltd. Bringing nearly three decades of experience in the automotive industry, Isuzu Malaysia said Yamaguchi offers a strong international background and a proven track record in driving business growth across diverse markets. Yamaguchi acknowledged the maturity of Isuzu Malaysia's business operations and the solid foothold the brand has established over two decades of incorporation. "Isuzu Malaysia remains a model of excellence from a global perspective. The operations here have built a strong base of loyal customers who recognise the strengths and capabilities of Isuzu vehicles," he said. "We must continuously strive to make every customer experience a positive one. I look forward to working closely with the team and our dealers to elevate customer satisfaction to the next level," he added. A graduate of Toyo University, Yamaguchi began his career with Isuzu in 1997, initially serving in the international operations department where he managed key markets such as Russia, Ukraine and various South-West Asian countries. Prior to his Malaysian appointment, he was seconded to Isuzu Motors South Africa, where he played a pivotal role in revitalising the company's commercial vehicle business. As part of his strategic focus, Yamaguchi plans to expand the range of in-house services offered by dealerships to ensure customers receive quality-assured support. He also aims to improve warehousing processes, prioritising faster parts availability to meet the growing number of Isuzu vehicles on Malaysian roads.

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