10-06-2025
Sweet Addie's asking for community input as it chooses new logo for Staunton waffle shop
Bessy Peralta and Jeff Coffey have owned Sweet Addie's in downtown Staunton for a year now, purchasing the business from its previous owner.
The couple said there have been a few rough patches in that year, including a slow winter season, but now that summer is almost here and business has picked up, Peralta and Coffey want to do something fun for the community.
The idea is to create a new logo and they're involving their customers in the process.
"Sweet Addie's is part of the community," Peralta said of the gourmet waffle eatery. "It's like everybody knows Sweet Addie's. So we want the people to give their opinions. They can show their imagination."
The couple will be holding a logo contest, asking people to submit their designs.
The logo design can be drawn on paper or sent as a digital file. Include your name, phone number and email address. Digital files can be sent to sweetaddiesstaunton@ Entries can also be dropped off at Sweet Addie's at 132 W. Beverley St., Staunton.
The contest runs through June 30. Entries will be posted on the restaurant's Facebook page and visitors to the page can vote on their favorite. Sweet Addie's will be open on July 4, when the winner will be announced.
First place will win a $100 gift card and a waffle lovers gift basket, along with a T-shirt with their logo.
Second place will win a T-shirt with the new logo and $50 gift card, while third place will win a T-shirt with the new logo and a $25 gift card.
Some of the most popular waffle menu items include Easy Like Sunday Morning (fried chicken, chopped bacon, blueberries, strawberries, powered sugar and syrup), Mac Daddy (fried chicken, bacon, white cheddar mac & cheese and maple syrup) and Too Hot Ta Trot (fried chicken tossed in red hot sauce, white cheddar mac & cheese, fresh jalapeños and spicy syrup).
Sweet Addie's is open Wednesday through Sunday, 8 a.m. until 3 p.m.
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— Patrick Hite is a reporter at The News Leader. Story ideas and tips always welcome. Connect with Patrick (he/him/his) at phite@ and on Instagram @hitepatrick. Subscribe to us at
This article originally appeared on Staunton News Leader: Sweet Addie's creating new logo with help from Staunton community
