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Time of India

Too Reel To Be True: Times Prime launches India's largest-ever social media contest with Rs 10 lakh at stake

Too Reel To Be True New Delhi: Times Prime has today launched the biggest social media contest India has ever seen, which could change how ordinary people become internet famous. The " Too Reel To Be True " competition isn't just another online challenge – it represents commitment of the brand in discovering untapped creative talent across the nation. Times Prime is offering a massive total prize pool of Rs 10 lakh for this competition. Winners in each of the 10 categories will receive Rs 50,000, while the mega prize worth Rs 5,00,000 includes Rs 3,00,000 for the grand winner and Rs 1,00,000 each for two runners-up. 'We wanted to keep it simple — if you're creating great content, you should be noticed,' said Harshita Singh, Business Head Times Prime. 'This is us putting our weight behind that idea'. The contest's timing coincides with explosive growth in short-form video consumption, which has surged by 38% in just the last quarter according to recent industry data. With category prizes of Rs 50,000 each and a staggering mega prize of Rs 5,00,000, Times Prime is positioning this as more than a contest – it's potentially life-changing for winners who might emerge as India's next content sensations. What sets this initiative apart is its democratic approach to talent discovery. Unlike traditional talent competitions with restrictive eligibility requirements, "Too Reel To Be True" welcomes creators from all backgrounds across 10 diverse categories including Memes, Edits, Dance Trends, Music, and Animation. Industry analysts note this represents the first major brand initiative to specifically target and reward emerging forms of digital creativity that typically fall outside conventional recognition. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Google Brain Co-Founder Andrew Ng, Recommends: Read These 5 Books And Turn Your Life Around Blinkist: Andrew Ng's Reading List Undo The high-profile judging panel features influential names from Social Media Dissect and Social Ketchup, lending substantial credibility and visibility to winners. The contest runs until May 31, 2025, with a dramatic June reveal planned for winners – creating a month-long media narrative as each category champion is announced. For more information or to submit entries, visit, the contest open for entries until May 31, 2025 Stay informed with the latest business news, updates on bank holidays and public holidays . Master Value & Valuation with ET! Learn to invest smartly & decode financials. Limited seats at 33% off – Enroll now!