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Time of India
2 days ago
- Business
- Time of India
‘Sojat' breed goat sold out for 2.25 lakh ahead of Bakrid
Prayagraj: A 'Sojat' breed goat weighing 150 kg was sold for Rs 2.25 lakh at the goat market in Dariyabad, making it the most expensive animal sold by Monday for Bakrid in the Sangam city this year. Tired of too many ads? go ad free now The market has a variety of goat breeds, including Ajmeri, Makka Cheena, Totapari, Gujari, Serohi, Gulabi Sojat, Punjabi Beetle, Nagori and Sojat, with prices ranging from Rs 15,000 to Rs 2 lakh. A young goat is available for around Rs 8,000 and the exotic ones for above Rs 1.5 lakh. The rates depend on the build and appearance of the goats. The majority of goats are brought from Rajasthan, and those weighing 150 kg are more in demand. "The Sojat breed goat named Tyson was sold at the maximum price of Rs 2.25 lakh to date," said Saif Tarzen, a seller from Rajasthan, adding, "I brought around 1,000 goats of different breeds from Rajasthan and Gujarat, and 90% of them are already sold out," he added. The Sojat breed goat fetched Rs 2.5 lakh because of its flawless white colour, build, and high meat yield compared to others in the market. "I reared the goat for a year with utmost care, providing ample food and conditions to make it healthy," said Saif, the goat seller. It was bought by an old city resident. The market is doing brisk business this year, and buyers are shelling out extra bucks to get favoured goats for the festival, claim traders dealing in the goat business. Interestingly, goat sellers are also opting for smartphone message apps and social media to increase the sale of goats ahead of Bakrid. The sellers have offered the facility to customers, asking them to reveal the range and choices and get it booked in advance. Tired of too many ads? go ad free now There are goat markets at Hatia, Kareli, Nakhas Khona, Katju Road, Dariyabad, Rajapur, etc. "Goats ranging from Rs 5,000 to Rs 2 lakh are sold every year during Bakrid," said Rashid, another seller. "Goats from Rajasthan, Haryana, or other parts of the state are sold at higher prices instead of goats being brought from Manjhanpur (Kaushambi), Kalpi, Kanpur, etc.," said a seller, adding, "The prices of goats go up a day before the festival." Many sellers usually quote the price of goats for qurbani (sacrifice) which they want to sell. The prices quoted by sellers are negotiable.


Time of India
3 days ago
- Business
- Time of India
Market demand playing key role in reviving nearly extinct mango varieties like Husnara, Ratol
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Changing consumer preferences are breathing new life to several nearly-extinct mango varieties like Husnara, and Ratol as growers are shifting their focus to meet rising demand beyond just popular Dussehri, that has long dominated the Indian mango for producing the world-renowned Dussehri mango, the orchards of Malihabad are witnessing a revival of demand for once-popular varieties such as Husnara, Totapari, Ratol, and varieties, which had faded from mainstream cultivation over the past few decades, are now finding a place on mango lovers' plates once to PTI, All India Mango Growers Association president Insram Ali said in response to growing market demand, farmers are now increasing cultivation of mango varieties other than Dussehri."About 50-60 years ago, farmers grew multiple varieties alongside Dussehri, as there was a widespread appreciation for the different flavors. However, over time, the market was dominated by Dussehri, Chausa, and Safeda," he said."Now, with a renewed interest in diverse mango flavors, producers are returning to traditional varieties."Ali added that growers are particularly focusing on red-fleshed varieties such as Surkha Matiyara, Amrapali, Malka, Tommy Atkins, Husnara, Totapari, Ratol, and Tuqmi."These varieties offer unique flavors and aromas, and fetch higher market prices -- typically between Rs 80-120 per kg, compared to Rs 40-60 for Dussehri, Chausa, or Safeda," he it is still too early to estimate the total production of these revived varieties, the trend is Khan, a prominent mango grower from Lucknow, confirmed the shifting trend."About 50 years ago, we had to cut down trees of other varieties due to lack of demand. But now, connoisseurs are showing keen interest in those flavors again," he who cultivates around 25 bighas of orchard land, grows nearly 22 different mango varieties including Surkha Matiyara, Gilas, Johri Safeda, Khaas-ul-Khaas, Pakeeza, Haathi Jhool, Hamil Tahseel, Banarasi Langda, Chausa, Amin Abdul Ahad, Husnara, and Lucknowa particular, the Ratol variety -- native to Ratol village in Baghpat district -- has been making a strong comeback. Known for its sweet taste and intense aroma, the small-sized Ratol mango was once popularized internationally by former state cabinet minister Merajuddin Ahmed, who showcased it across countries such as the US, China, Saudi Arabia, Dubai, and son, Faiz Mahmood, told PTI, "The Ratol mango is so fragrant that one can smell it from a distance when it ripens on the tree. My father organized several grand exhibitions of Ratol, attracting mango lovers from around the world. Now I am continuing this tradition to bring its royal taste to a global audience."However, the mango revival comes with challenges. Unfavorable weather conditions and rising production costs have impacted profitability this year, even as output Ali said that Uttar Pradesh is expected to produce around 3 million metric tonnes of mangoes this year -- a figure higher than last year's 2 million tonnes, but still below the anticipated output based on early input costs are also eroding profits, he said."Due to counterfeit pesticides in the market, farmers have to spray larger quantities to combat pests. Earlier, a one-bigha orchard required Rs 10,000 worth of genuine pesticides; now the cost has risen to Rs 18,000-20,000. With average earnings of Rs 40,000 per bigha, profits have dropped from Rs 30,000 to around Rs 20,000-Rs 22,000," Ali urged the government to establish a dedicated lab in the state for pesticide verification and disease diagnosis in mango trees."We've submitted complaints about fake pesticides several times, but no action has been taken. A proper testing facility is urgently needed," he added.


Mint
3 days ago
- Business
- Mint
Market demand playing key role in reviving nearly extinct mango varieties like Husnara, Ratol
Changing consumer preferences are breathing new life to several nearly-extinct mango varieties like Husnara, and Ratol as growers are shifting their focus to meet rising demand beyond just popular Dussehri, that has long dominated the Indian mango market. Known for producing the world-renowned Dussehri mango, the orchards of Malihabad are witnessing a revival of demand for once-popular varieties such as Husnara, Totapari, Ratol, and Langda. These varieties, which had faded from mainstream cultivation over the past few decades, are now finding a place on mango lovers' plates once again. Talking to PTI, All India Mango Growers Association president Insram Ali said in response to growing market demand, farmers are now increasing cultivation of mango varieties other than Dussehri. "About 50-60 years ago, farmers grew multiple varieties alongside Dussehri, as there was a widespread appreciation for the different flavors. However, over time, the market was dominated by Dussehri, Chausa, and Safeda," he said. "Now, with a renewed interest in diverse mango flavors, producers are returning to traditional varieties." Ali added that growers are particularly focusing on red-fleshed varieties such as Surkha Matiyara, Amrapali, Malka, Tommy Atkins, Husnara, Totapari, Ratol, and Tuqmi. "These varieties offer unique flavors and aromas, and fetch higher market prices typically between ₹ 80-120 per kg, compared to ₹ 40–60 for Dussehri, Chausa, or Safeda," he said. While it is still too early to estimate the total production of these revived varieties, the trend is clear. Pervez Khan, a prominent mango grower from Lucknow, confirmed the shifting trend. "About 50 years ago, we had to cut down trees of other varieties due to lack of demand. But now, connoisseurs are showing keen interest in those flavors again," he said. Khan, who cultivates around 25 bighas of orchard land, grows nearly 22 different mango varieties including Surkha Matiyara, Gilas, Johri Safeda, Khaas-ul-Khaas, Pakeeza, Haathi Jhool, Hamil Tahseel, Banarasi Langda, Chausa, Amin Abdul Ahad, Husnara, and Lucknowa Safeda. In particular, the Ratol variety native to Ratol village in Baghpat district has been making a strong comeback. Known for its sweet taste and intense aroma, the small-sized Ratol mango was once popularized internationally by former state cabinet minister Merajuddin Ahmed, who showcased it across countries such as the US, China, Saudi Arabia, Dubai, and Oman. Ahmed's son, Faiz Mahmood, told PTI, "The Ratol mango is so fragrant that one can smell it from a distance when it ripens on the tree. My father organized several grand exhibitions of Ratol, attracting mango lovers from around the world. Now I am continuing this tradition to bring its royal taste to a global audience." However, the mango revival comes with challenges. Unfavorable weather conditions and rising production costs have impacted profitability this year, even as output increases. Insram Ali said that Uttar Pradesh is expected to produce around 3 million metric tonnes of mangoes this year a figure higher than last year's 2 million tonnes, but still below the anticipated output based on early flowering. Rising input costs are also eroding profits, he said. "Due to counterfeit pesticides in the market, farmers have to spray larger quantities to combat pests. Earlier, a one-bigha orchard required ₹ 10,000 worth of genuine pesticides; now the cost has risen to ₹ 18,000–20,000. With average earnings of ₹ 40,000 per bigha, profits have dropped from ₹ 30,000 to around ₹ 20,000– ₹ 22,000," Ali said. He urged the government to establish a dedicated lab in the state for pesticide verification and disease diagnosis in mango trees. "We've submitted complaints about fake pesticides several times, but no action has been taken. A proper testing facility is urgently needed,' he added. This article was generated from an automated news agency feed without modifications to text.


NDTV
15-05-2025
- Entertainment
- NDTV
Watch: Indian Woman Makes Western Friends Try Desi Mangoes For First Time, Their Reaction Is Priceless
Quick Reads Summary is AI generated, newsroom reviewed. A content creator introduces Indian mangoes to her Western friends. The video showcases friends tasting Ratanagiri Alphonso mango slices. Her friends can be seen amazed by the sweetness of Indian mangoes. There is a reason why mango is the 'king of fruits.' Come the summer, and our kitchen counters are loaded with it. The juicy and gooey delight is every foodie's love language. Agree? From Himsagar to Totapari, there is a wide variety available in the market. TBH, the desi mangoes are too good to miss. Don't know about you, but this content creator agrees. When Rashi Agarwal introduced her Western friends to Indian mangoes — they couldn't stop at just one bite. In a video making rounds on the Internet, Rashi can be found holding a bowl full of small Ratanagiri Alphonso mango slices behind the lens while capturing the moment as her friends, one by one, try the delight. As she extended the bowl to her stand-up comedian friend Darya, adding, 'First Indian Mango of your life!'. She adds, 'Oh my God! Everything before this was a lie! It is so good.' Watch the full video below: View this post on Instagram A post shared by Rashi in Amsterdam (@ Stand-up comedian Omar Aljaloud, after having a bite, says, 'It's like it melts in the mouth!' adding, 'Very creamy, very rich, very sweet. I love Indian mango.' Rashi, at the end of the video, adds, 'Look at you guys! Have I ruined you guys forever?' The clip became an instant hit on social media. Darya, in the comments section, added, 'There are videos of babies trying lemons for the first time, and there are videos of adults in their 30s trying real mangos for the first time.' A user wrote, 'About 20 years ago, I asked my Indian friend about Mexican mangoes and he told me they're mostly good for stepping on.' Another mango lover mentioned, 'I feel the same when I eat the season's first mango of the season every year.' 'This makes me sad they didn't know what a real mango tastes like,' a comment read.