Latest news with #TransparencyCenter
Scoop
22-05-2025
- Business
- Scoop
DoubleVerify Issues Industry Alert For Ads.txt Exploits
Press Release – DoubleVerify Growing attacks – including DV-identified AI slop scheme, Synthetic Echo – highlight how fraudsters manipulate and exploit as the number of cases now exceeds 100 Sydney, AUSTRALIA – May 23, 2025 — DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers. The DV Fraud Lab has identified more than 100 cases of deception since the standard's launch in May 2017, with a significant increase in recent years, as fraudsters manipulate the system to appear legitimate and divert ad spend away from trusted publishers. 'Bad actors are exploiting and advertisers often have no idea it's happening,' said Gilit Saporta, Head of the DV Fraud Lab. 'It's a growing risk that demands more scrutiny from buyers, sellers and vendors.' The scale of this deception is evident in Synthetic Echo, a network of over 200 AI-generated, ad-supported websites recently uncovered by the DV Fraud Lab. Monetised through multiple SSPs and exchanges, Synthetic Echo churns out low-quality AI content and uses deceptive domain names — like and — to mislead programmatic platforms and buyers into mistaking them for legitimate publishers. According to DV's analysis — detailed in the public alert available on DV's website — the deception extends to files. The DV Fraud Lab found near-identical files replicated across Synthetic Echo sites, exposing how fraudsters scale these schemes by cloning authorised seller lists. After DV publicised information about Synthetic Echo in January, a Wired report prompted several of the news publishers whose brands were misused to say they plan to pursue legal action. About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Scoop
22-05-2025
- Business
- Scoop
DoubleVerify Issues Industry Alert For Ads.txt Exploits
Sydney, AUSTRALIA – May 23, 2025 — DoubleVerify ('DV') (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today issued guidance in its Transparency Center to help advertisers navigate a rise in schemes designed to exploit — the industry standard that enables publishers and platforms to publicly declare authorised digital inventory sellers. The DV Fraud Lab has identified more than 100 cases of deception since the standard's launch in May 2017, with a significant increase in recent years, as fraudsters manipulate the system to appear legitimate and divert ad spend away from trusted publishers. 'Bad actors are exploiting and advertisers often have no idea it's happening,' said Gilit Saporta, Head of the DV Fraud Lab. 'It's a growing risk that demands more scrutiny from buyers, sellers and vendors.' The scale of this deception is evident in Synthetic Echo, a network of over 200 AI-generated, ad-supported websites recently uncovered by the DV Fraud Lab. Monetised through multiple SSPs and exchanges, Synthetic Echo churns out low-quality AI content and uses deceptive domain names — like and — to mislead programmatic platforms and buyers into mistaking them for legitimate publishers. According to DV's analysis — detailed in the public alert available on DV's website — the deception extends to files. The DV Fraud Lab found near-identical files replicated across Synthetic Echo sites, exposing how fraudsters scale these schemes by cloning authorised seller lists. After DV publicised information about Synthetic Echo in January, a Wired report prompted several of the news publishers whose brands were misused to say they plan to pursue legal action. Click here to review DV's full guidance and best practices regarding About DoubleVerify DoubleVerify ('DV') (NYSE: DV) is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
Zawya
20-03-2025
- Business
- Zawya
VDC Research highlights Kaspersky in the OT cybersecurity market
Kaspersky has been acknowledged by VDC Research as a company that has managed to establish a significant position in the burgeoning Operational Technology (OT) cybersecurity market. This recognition underscores Kaspersky's commitment to providing robust security solutions tailored for industrial environments. VDC Research is a leading market research and consulting firm specializing in providing insights and analysis across various technology segments. The firm helps businesses and industry stakeholders make informed decisions by delivering high-quality data, market forecasts and strategic assessments of emerging technologies and trends. Through its in-depth reports, VDC Research enables clients to understand market dynamics, identify growth opportunities and develop effective strategies in an increasingly competitive landscape. According to its latest report 'The Global Market for OT Cybersecurity Software & Services', Kaspersky has successfully leveraged its extensive experience and robust reputation to establish a significant presence in the OT cybersecurity market. Analysts stated that the company has achieved success in key regions including China, Russia and various parts of Europe and Asia, allowing it to carve out a considerable niche despite the limitations imposed on its North American operations. The report highlights Kaspersky's comprehensive portfolio for the corporate segment and specialized OT solutions as vital competitive advantages that position the company favorably in scenarios where cybersecurity leaders seek a unified approach across their organizational landscape. 'We are proud to be recognized by VDC Research for our strong position in the OT cybersecurity market. Our focus on developing innovative solutions that address current market demands remains steadfast, and our efforts to enhance transparency reassure our clients about the integrity of our operations," stated Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky. For OT customers, Kaspersky offers a distinctive ecosystem that seamlessly integrates dedicated OT-grade technologies, expert knowledge and invaluable expertise. Kaspersky Industrial Cybersecurity (KICS), a native XDR platform for critical infrastructure, serves as the foundational core for this OT ecosystem and includes two solutions: KICS for Networks, which focuses on network traffic analysis, detection and responsive actions, and KICS for Nodes, which provides endpoint protection, as well as detection and response capabilities. These comprehensive solutions integrate traditional IT security measures with purpose-built industrial security technologies. VDC Research has also emphasized Kaspersky's efforts and achievements in transparency, an ongoing initiative that aims at building trust in company's products, internal processes and business operations. In particular, agency analysts highlighted the opening of a new Transparency Center in Istanbul, Turkiye in 2024, which joined a global network of Transparency Centers for customers, partners and regulators to review Kaspersky's source code and secure development lifecycle processes. About VDC Research Founded in 1971, VDC Research provides in-depth insights to technology vendors, end users and investors across the globe. As a market research and consulting firm, VDC's coverage of AutoID, enterprise mobility, industrial automation and loT and embedded technologies is among the most advanced in the industry, helping its clients make critical decisions with confidence. Offering syndicated reports and custom consultation, its methodologies consistently provide accurate forecasts and unmatched thought leadership for deeply technical markets. Located in Southborough, Massachusetts, VDC prides itself on its close personal relationships with clients, delivering an attention to detail and a unique perspective that is second to none. About Kaspersky Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky's deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company's comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them.
