14-05-2025
Sarawak makes strong debut at Travel Malaysia Fair 2025 in Singapore
STB team poses with Singapore co-exhibitors at the fair.
KUCHING (May 14): Sarawak marked a significant milestone with its inaugural participation in the Travel Malaysia Fair (TMF) 2025, held from May 2 to 4 at the Singapore Expo Halls.
The Sarawak Tourism Board (STB) leveraged the platform to showcase the state's sustainable tourism offerings, rich cultural heritage, and diverse natural attractions to a broad international audience.
In a statement today, STB said its presence at TMF 2025 underscores Sarawak's strategic focus on the Singapore market, which ranks among its top five international visitor sources.
It stated that the fair provided valuable visibility for Sarawak as an accessible, nature-rich destination appealing to both Singaporeans and the city-state's expatriate community.
STB chief executive officer Sharzede Datu Salleh Askor highlighted the importance of Singapore as a key tourism market for Sarawak.
'Our presence here strengthens ties with the travel trade and connects us with a mature audience that values nature, heritage, and convenience,' she said.
She also credited the seamless air connectivity between the two regions – particularly the 14 weekly Scoot flights – as a major contributor to growing visitor interest, especially in events like the Rainforest World Music Festival (RWMF).
The Sarawak Pavilion featured five dedicated sellers, including Meidi Travel Solutions, Singatour, and EU Holidays, who promoted curated travel packages focused on eco-tourism, cultural immersion, and experiential travel.
STB also organised networking sessions with Singaporean travel agents to strengthen collaboration and encourage new tourism product development.
'It is more than just an exhibition presence, but also a reaffirmation of Sarawak's long-term tourism commitment to Singapore,' said Sharzede.
She added that the effort builds on previous collaborations, including the 2024 Tripartite Campaign Agreement between STB, Scoot, and the Sarawak Trade and Tourism Office Singapore (Statos).
The initiative also supports Sarawak's positioning as a leading 'bleisure' (business and leisure) destination, offering a unique mix of business appeal and travel experiences.
'Platforms like TMF 2025 help us stay visible and relevant, especially in competitive markets like Singapore,' she said.
