01-03-2025
Tourism body urges Cheshire residents to explore 'world-class attractions'
Cheshire residents have been encouraged to explore their local 'world-class tourism attractions' to boost the region's visitor economy.
The plea comes from Marketing Cheshire in anticipation of English Tourism Week, which takes place from March 14 to March 23.
The tourism body said that the county, home to globally recognised attractions, contributes £3.9 billion to the visitor economy and supports 38,000 jobs, courtesy of 56 million recorded day visits annually.
Visitors to Cheshire and Warrington have a range of attractions to choose from.
These include Chester's Roman history, the renowned zoo, the popular racecourse, Gulliver's World theme park in Warrington, the UNESCO World Heritage site at Jodrell Bank, the scenic Tatton Park, and the intricate mazes of BeWILDerwood in Malpas.
The Treacle Market in Macclesfield also adds to the county's allure.
A CGI of how The Reserve will look (Image: Chester Zoo) Trevor Brocklebank, chairman of Marketing Cheshire, said: "Every visit to a Cheshire attraction, hotel, bar, shop, or retail outlet is an investment back into our region and supports the growth of our visitor economy and local jobs.
"Cheshire and Warrington is a wonderful place to live, work, and visit and ahead of English Tourism Week, we just want to remind people of the tourism gems here on their doorsteps."
The county's hospitality sector continues to gain international recognition.
In February, Chester was named among the top 10 most welcoming cities on earth in Traveller Review Awards 2025, the only UK city to make the list.
Cheshire also gained recognition in Visit England's top 20 most visited paid attractions in England last year, courtesy of Chester Zoo and Tatton Park.
Chester Zoo's chief executive, Jamie Christon, said: "We're incredibly proud to be part of Cheshire's world-class tourism offering, contributing to the region's outstanding reputation as a top destination.
"As an international wildlife charity, a thriving visitor economy in Cheshire is therefore vitally important to us."
Cllr Jean Flaherty, deputy leader of Warrington Borough Council and the lead on tourism on the Cheshire & Warrington Joint Committee, said: "Across Warrington, Cheshire East, and Cheshire West and Chester we have a rich tapestry of tourism and hospitality gems.
"There's no better way to celebrate English Tourism Week than spending a day out taking a fresh look at the truly world-class attractions."
