Latest news with #Treefera
Yahoo
03-06-2025
- Business
- Yahoo
Treefera uses AI to track goods at the start of the supply chain. See the pitch deck it used to raise $30 million.
Treefera has raised a $30 million Series B to make supply chains more transparent from the source. Its AI platform uses satellite and drone images to monitor the first mile of the supply chain. Check out the startup's 10-slide pitch deck, shared exclusively with Business Insider. A startup that uses AI to track goods so companies can ensure their supply chains are resilient has raised a $30 million Series B funding round led by Notion Capital. London-based Treefera has developed a platform that pulls in satellite and drone images of the so-called first mile of supply chains — the initial starting point from which goods are transported. The aim is for this data to create transparency in the supply chain for products such as coffee or palm oil to help companies comply with decarbonization targets and ESG rules. "The purpose of Treefera is to provide discoverable, understandable, and trustworthy datasets on the first mile. From forestry to agriculture, it's about massively scaling up our direct observation of that first mile," Jonathan Horn, the cofounder and CEO of Treefera, told Business Insider. The startup's AI platform gathers other real-world information about a supply chain's first mile, such as carbon metrics, environmental insights, and land records. That data is then packaged up into its platform, which customers can then access through application programming interfaces, or APIs, said Treefera cofounder Caroline Grey. "It has layers of sourcing, which means they don't need to provide us with a land file," Grey told BI. "Then we provide lots of data on sourcing, risk data, various other inputs." Amid a tougher funding environment for climate and climate-adjacent startups, Treefera has bucked the trend. "There aren't many other startups in this space, and we're tackling a compelling risk," Grey said. In addition to Notion Capital, the Series B attracted investment from Endeit Capital and follow-on funding from Albion VC, Triple Point, and Twin Path Ventures. With the fresh funding, Treefera plans to accelerate its product releases and expand further in Europe and North America. Check out the 10-slide deck Treefera used to raise the fresh funding. Read the original article on Business Insider Sign in to access your portfolio
Business Insider
03-06-2025
- Business
- Business Insider
Treefera uses AI to track goods at the start of the supply chain. See the pitch deck it used to raise $30 million.
A startup that uses AI to track goods so companies can ensure their supply chains are resilient has raised a $30 million Series B funding round led by Notion Capital. London-based Treefera has developed a platform that pulls in satellite and drone images of the so-called first mile of supply chains — the initial starting point from which goods are transported. The aim is for this data to create transparency in the supply chain for products such as coffee or palm oil to help companies comply with decarbonization targets and ESG rules. "The purpose of Treefera is to provide discoverable, understandable, and trustworthy datasets on the first mile. From forestry to agriculture, it's about massively scaling up our direct observation of that first mile," Jonathan Horn, the cofounder and CEO of Treefera, told Business Insider. The startup's AI platform gathers other real-world information about a supply chain's first mile, such as carbon metrics, environmental insights, and land records. That data is then packaged up into its platform, which customers can then access through application programming interfaces, or APIs, said Treefera cofounder Caroline Grey. "It has layers of sourcing, which means they don't need to provide us with a land file," Grey told BI. "Then we provide lots of data on sourcing, risk data, various other inputs." Amid a tougher funding environment for climate and climate-adjacent startups, Treefera has bucked the trend. "There aren't many other startups in this space, and we're tackling a compelling risk," Grey said. In addition to Notion Capital, the Series B attracted investment from Endeit Capital and follow-on funding from Albion VC, Triple Point, and Twin Path Ventures. With the fresh funding, Treefera plans to accelerate its product releases and expand further in Europe and North America. Check out the 10-slide deck Treefera used to raise the fresh funding. Treefera Treefera Treefera Treefera Treefera Treefera Treefera Treefera Treefera Treefera
Yahoo
16-04-2025
- Business
- Yahoo
Former banking executive launches innovative project to revolutionize the way businesses operate: 'Actionable insights'
As environmental regulations become stricter, businesses often struggle to adapt. That's where Treefera comes in. Jonathan Horn, former J.P. Morgan managing director, and Caroline Grey, former UiPath CCO, founded Treefera in 2022. It's a platform that utilizes AI to help businesses find sustainable solutions. With this new platform, Horn and Grey want to prove that sustainability isn't always costly and time-consuming. In an interview with Sustainability Magazine, Horn said, "We provide actionable insights that help industries decarbonize, from supply chains to regenerative agriculture." What kind of "actionable insights" does Treefera provide? Pretty much everything you can think of. Using data captured by satellites and drones, Treefera's AI can analyze soil composition on potential work sites, for example. Treefera's ultimate purpose is to steer businesses toward the most eco-friendly path. The AI tracks pollution rates and aligns them with changing global standards, keeping projects within allotted carbon credits. It can also explore potential climate risks for business ventures. Platforms like these are sorely needed. A 2022 survey of over 600 businesses across 12 countries found that only 49% had a clearly defined set of sustainability initiatives for the next three years. While many executives said they wanted more sustainable business practices, putting them into action proved difficult. Treefera actually makes things happen. For example, the company shortened a methane avoidance project with Royal Family Farms from two-and-a-half years to a quick seven weeks. Horn strongly believes in AI's potential to bring about a greener future. He told Sustainability Magazine that it could even be used to forecast extreme weather events, which have been rapidly intensifying. Treefera's AI has already provided timely reports on floods, storms, and fires for multiple clients. Of course, AI is controversial. Generative AI like ChatGPT sucks up 10 times more energy than a Google search. However, Treefera uses deep learning models. This is different from generative AI or large language models (LLMs), which create wholly new content that mimics humans. Machine learning analyzes and finds patterns within existing data. Would you be more likely to shop at a store that paid you for your old stuff? Absolutely Only if they make it easy Depends on the store Nope Click your choice to see results and speak your mind. Most of the scholarship on AI's environmental impact seems skewed toward LLMs. Even with a similar impact, however, Treefera's deep learning AI could lead to less pollution in the long run — unlike generative AI, which typically isn't used for environmental purposes. Eco-friendly mainstream brands like Treefera are key to a greener future. If large companies set the tone, smaller businesses are sure to follow, setting a new standard for business across the board. "This real-time data ensures projects stay on track," Horn told Sustainability Mag. "It's a clear example of technology accelerating climate solutions." Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.
