Latest news with #TrendVision
Yahoo
3 days ago
- Business
- Yahoo
Pattern Unveils Suite of AI-Powered Ecommerce Innovations at Accelerate 2025
SALT LAKE CITY, June 06, 2025--(BUSINESS WIRE)--Pattern, the global leader in ecommerce acceleration, announced a comprehensive suite of new AI-powered innovations designed to transform how brands win in digital marketplaces. The announcements came during Pattern's annual Accelerate Summit, the premier gathering for ecommerce professionals worldwide. "At Pattern, we believe the future of ecommerce isn't guesswork, it's precision powered by AI, rich data, and advanced data science working in perfect harmony," said Pattern Co-Founder and CEO Dave Wright. "With innovations like Chessboard, GEO Scorecard, TrendVision, and the Portal, we're giving brands unprecedented visibility into why consumers buy, not just what they buy. This new suite of products and tools doesn't just optimize performance, it fundamentally rewrites the rules of digital retail by making every creative asset, every product detail, and every decision, smarter." GEO Scorecard: Revealing Critical Insights as Shoppers Turn to AI Assistants Consumers are no longer starting their buying journey just on Google or Amazon, they're increasingly asking ChatGPT, Gemini, and other AI assistants what to buy. This is a seismic shift in how consumers shop, and it demands a new approach to brand visibility. Pattern's new Generative Engine Optimization (GEO) Scorecard shows brands how they appear on AI platforms, providing data-driven insights to optimize content strategy and maintain a competitive advantage. "Consumers aren't just using AI tools like ChatGPT or Gemini to search, they're trusting them to decide," said Wright. "This new level of confidence in AI-generated recommendations is reshaping how purchase decisions are made. Brands must urgently understand how they appear in these responses and adapt their content and messaging strategies to stay competitive in this new era of AI-led commerce." Chessboard: Enabling Content Optimization with Accuracy and Efficiency Pattern introduced Chessboard, a breakthrough analytics engine that leverages data science to reveal why shoppers convert, not just how often. Unlike traditional metrics that treat every view equally, Chessboard uses visibility modeling and attribute-level analysis to identify the specific product features that actually drive purchases. By isolating the attributes that matter most to consumers, it empowers brands to optimize content, design, and spend with surgical precision. "Chessboard finally gives brands increased clarity on what influences a purchase," said Wright. "It separates signal from noise so your product listing is focused on the features that actually convert. That level of insight is the key to unlocking real efficiency and growth." TrendVision: Empowering Brands to Win Amid Rise in Social Shopping Pattern launched TrendVision, an AI-powered solution that helps brands win on TikTok and Instagram. TrendVision analyzes trending topics, deconstructs high-performing social content, and identifies the hooks, emotional triggers, and creative patterns that drive engagement and conversion. It then turns these insights into ready-to-execute video scripts, and assets, enabling brands to scale impactful social content using their existing media. The Portal: Addressing Challenges in AI-Generated Product Imagery Pattern unveiled The Portal, a breakthrough in AI-assisted product photography that combines high-fidelity image capture with data-driven creative generation. As Pattern's first hardware-enabled solution, The Portal produces hyper-realistic lifestyle images – where the product retains its true detail even in bespoke AI-generated scenes – and the right images – those optimized to drive conversions based on Pattern's proprietary data models. The Portal dramatically accelerates content production with programmable backgrounds, dynamic lighting, and adjustable camera configurations.. Pattern Delivers Competitive Advantage as AI Redefines Ecommerce "We're entering a new era where AI doesn't just accelerate commerce, it redefines how it works," said Wright. "By combining Pattern's data, creativity, and technology, we're helping brands not only keep up with the pace of change, but lead it. The breakthroughs we launched at Accelerate 25 aren't just tools, they're competitive advantages built for the future of buying and selling." For more information, visit About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 22 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, eBay, Tmall, JD, and Mercado Libre. About Accelerate Accelerate: The Global Ecommerce Acceleration Summit is the premier event for ecommerce professionals, designed to equip executives with the tools and knowledge needed to thrive in the multi-trillion-dollar global ecommerce market. By bringing together industry leaders and innovators, Accelerate aims to foster collaboration and drive immediate impact in ecommerce businesses worldwide. To learn more, visit View source version on Contacts Tom CookCommunications Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
3 days ago
- Business
- Business Wire
Pattern Unveils Suite of AI-Powered Ecommerce Innovations at Accelerate 2025
SALT LAKE CITY--(BUSINESS WIRE)--Pattern, the global leader in ecommerce acceleration, announced a comprehensive suite of new AI-powered innovations designed to transform how brands win in digital marketplaces. The announcements came during Pattern's annual Accelerate Summit, the premier gathering for ecommerce professionals worldwide. Consumers are no longer starting their buying journey just on Google or Amazon, they're increasingly asking ChatGPT, Gemini, and other AI assistants what to buy. Share 'At Pattern, we believe the future of ecommerce isn't guesswork, it's precision powered by AI, rich data, and advanced data science working in perfect harmony,' said Pattern Co-Founder and CEO Dave Wright. 'With innovations like Chessboard, GEO Scorecard, TrendVision, and the Portal, we're giving brands unprecedented visibility into why consumers buy, not just what they buy. This new suite of products and tools doesn't just optimize performance, it fundamentally rewrites the rules of digital retail by making every creative asset, every product detail, and every decision, smarter.' GEO Scorecard: Revealing Critical Insights as Shoppers Turn to AI Assistants Consumers are no longer starting their buying journey just on Google or Amazon, they're increasingly asking ChatGPT, Gemini, and other AI assistants what to buy. This is a seismic shift in how consumers shop, and it demands a new approach to brand visibility. Pattern's new Generative Engine Optimization (GEO) Scorecard shows brands how they appear on AI platforms, providing data-driven insights to optimize content strategy and maintain a competitive advantage. 'Consumers aren't just using AI tools like ChatGPT or Gemini to search, they're trusting them to decide,' said Wright. 'This new level of confidence in AI-generated recommendations is reshaping how purchase decisions are made. Brands must urgently understand how they appear in these responses and adapt their content and messaging strategies to stay competitive in this new era of AI-led commerce.' Chessboard: Enabling Content Optimization with Accuracy and Efficiency Pattern introduced Chessboard, a breakthrough analytics engine that leverages data science to reveal why shoppers convert, not just how often. Unlike traditional metrics that treat every view equally, Chessboard uses visibility modeling and attribute-level analysis to identify the specific product features that actually drive purchases. By isolating the attributes that matter most to consumers, it empowers brands to optimize content, design, and spend with surgical precision. 'Chessboard finally gives brands increased clarity on what influences a purchase,' said Wright. 'It separates signal from noise so your product listing is focused on the features that actually convert. That level of insight is the key to unlocking real efficiency and growth.' TrendVision: Empowering Brands to Win Amid Rise in Social Shopping Pattern launched TrendVision, an AI-powered solution that helps brands win on TikTok and Instagram. TrendVision analyzes trending topics, deconstructs high-performing social content, and identifies the hooks, emotional triggers, and creative patterns that drive engagement and conversion. It then turns these insights into ready-to-execute video scripts, and assets, enabling brands to scale impactful social content using their existing media. The Portal: Addressing Challenges in AI-Generated Product Imagery Pattern unveiled The Portal, a breakthrough in AI-assisted product photography that combines high-fidelity image capture with data-driven creative generation. As Pattern's first hardware-enabled solution, The Portal produces hyper-realistic lifestyle images – where the product retains its true detail even in bespoke AI-generated scenes – and the right images – those optimized to drive conversions based on Pattern's proprietary data models. The Portal dramatically accelerates content production with programmable backgrounds, dynamic lighting, and adjustable camera configurations.. Pattern Delivers Competitive Advantage as AI Redefines Ecommerce 'We're entering a new era where AI doesn't just accelerate commerce, it redefines how it works,' said Wright. 'By combining Pattern's data, creativity, and technology, we're helping brands not only keep up with the pace of change, but lead it. The breakthroughs we launched at Accelerate 25 aren't just tools, they're competitive advantages built for the future of buying and selling.' For more information, visit About Pattern Pattern is the category leader for global ecommerce and marketplace acceleration. Since its founding in 2013, Pattern has profitably grown to more than 1,800 team members operating from 22 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across hundreds of global marketplaces—including Amazon, eBay, Tmall, JD, and Mercado Libre. About Accelerate Accelerate: The Global Ecommerce Acceleration Summit is the premier event for ecommerce professionals, designed to equip executives with the tools and knowledge needed to thrive in the multi-trillion-dollar global ecommerce market. By bringing together industry leaders and innovators, Accelerate aims to foster collaboration and drive immediate impact in ecommerce businesses worldwide. To learn more, visit
Fashion Value Chain
13-05-2025
- Business
- Fashion Value Chain
Lalruattluanga Becomes First Indian to Win Global Color Visionary Title at Wella Professionals International TrendVision 2024-25 Finale in Malta
History was made at the Global Wella Professionals TrendVision 2024-25 Grand Finale in Malta, as Lalruattluanga, from Shillong, was crowned the winner of the coveted Color Visionary award.A flagship competition by Wella Professionals, TrendVision is one of the most prestigious global platforms that celebrates cutting-edge creativity and technical mastery in hairdressing. This milestone moment unfolded during Destination 2025, a spectacular three-day event that brought together the global hairdressing community in an unforgettable celebration of craft, creativity, and the future of the salon industry. Over 1,000 hairdressers and Wella ambassadors from 52 countries gathered in Malta, reinforcing the spirit of innovation and collaboration that defines the Wella Professionals network. Competing against national winners from across different corners of the world, Lalruattluanga's technically brilliant work stood out on the world stage, marking a breakthrough moment for Indian hairdressing, as he became the first Indian Colorist to ever win a title at the finale of this prestigious competition. Lalruattluanga Wins the title of Global Color Visionary Title at Wella Professionals International TrendVision 2024-25 Finale in Malta The journey to Malta began at the Indian Finale of the TrendVision 2024-25 Awards, held at Andaz, New Delhi, where Lalruattluanga competed alongside 20 of the country's top hairstylists in an electrifying showcase of creativity, innovation, and transformative skill. With over 66,000 entries received from across India, the competition witnessed an unprecedented display of homegrown talent, culminating in Lalruattluanga's selection as one of India's national winners under the color category to compete in the Global finale. The Wella TrendVision Award, hosted by Wella Professionals, the No.1 salon color brand globally*, is an annual celebration of creative excellence and innovation in hairdressing. Lalruattluanga's entry was inspired by the quiet beauty of Shillong's golden sunsets, tying into this year's theme, 'Golden Hour'. His color story evoked the calm radiance of dusk, a moment that captures the transition between endings and new beginnings. Using Wella Professionals Koleston Perfect Me+, he created a look that brought the Golden Hour to life through warm, blended highlights and soft root shadows. His creation was more than just hair color, it was a visual expression of hope and tranquility. 'The Golden Hour reminds us to pause and find peace, that even at the end of a long day, beauty remains,' said Lalruattluanga. 'Through my work, I wanted to capture that feeling and reflect it in every strand. To me, the Golden Hour represents both the quiet beauty of endings and the promise of new beginnings. In those fleeting moments, when the sky glows warm and golden, there's a sense of calm that wraps around you, a reminder that no matter how exhausting the day has been, there is still light, still hope. In today's fast-paced world, I believe it's important to hold on to that sense of stillness and comfort, and I tried to translate that emotion into hair, turning a visual moment into a lasting impression. I'm truly ecstatic to have received this honor on a global stage, it feels surreal to be the first Indian to bring this title home.' Pravesh Saha, General Manager, Wella India & South Asia, shared, 'Lalruattluanga's win marks a historic milestone for India's hairdressing industry, the first time an Indian hairdresser has taken home a global title at TrendVision. It's not just a personal victory, but a moment of pride for the entire country. His achievement puts India firmly on the global map of hair artistry and is a powerful reminder of the extraordinary talent rooted in our diverse regions. At Wella, we are proud to champion such visionary artists who dare to dream big and push the boundaries of creativity.' Wella Professionals continues to empower stylists with global opportunities, world-class education, and groundbreaking innovations. This historic win signals the rise of Indian talent on the world stage. Join the conversation and witness the artistry unfold by following @wellaproindia Instagramhandle and visiting **Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline About Wella Company Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as the No. 1 Salon Color Brand in the World, Wella Professionals, and additional brands such as Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
