Latest news with #TribhuvandasPatel
Time of India
7 hours ago
- Business
- Time of India
Amul debuts in Europe: How did it expand from a small co-operative to a global brand?
Image credits: X/@DeshGujarat 'Utterly, butterly, delicious'! Amul has been the go-to brand for milk-related products for years in India. But now, the Gujarat-based cooperative is expanding to Europe. The brand announced a strategic partnership with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP) to introduce its flagship milk product in Spain and the European Union. The rollout will begin in Madrid and Barcelona, followed by cities including Malaga, Valencia, Alicante, Seville, Cordoba and Lisbon in Portugal. From 1946 to 2025, Amul has had an exemplary journey of its own. Here's how it became the global brand it is today. — Amul_Coop (@Amul_Coop) The seeds of Amul were sown in Anand, a small town in Gujarat. The exploitative trade practices followed by the local trade cartel led to a rebellious cooperative movement where the farmers approached Sardar Vallabhbhai Patel, seeking a solution. It was his advice that led to the formation of a co-operative as he suggested the farmers remove the middlemen, form their own co-operative and take the procurement, processing and marketing under their control. In 1946, the farmers went on a strike refusing to work under the cartel and under the inspiration of Sardar Patel, Morarji Desai and Tribhuvandas Patel formed a cooperative. Named Kaira District Co-operative Milk Producers Union Ltd., the company began with just two village dairy co-operative societies and 247 litres of milk. Tribhuvandas Patel became the founder Chairman along with Dr Verghese Kurien, who was tasked with running the dairy from 1950. In post-independence India where there was a dire need for Milk, Amul came as a needed relief. Kurien led the 'Operation Flood' launched by the National Dairy Development Board which aimed to make India dairy independent. The program created a national milk grid which linked producers throughout the country, eliminating middlemen, reducing regional prices and ensuring that farmers got the majority of the price share. Due to the success of the operation, Kurien was subsequently named 'Father of the White Revolution' Amul's business model Image credits: X/@DeshGujarat The Amul Model of Dairy Development is a three-tiered structure where the dairy cooperative societies at the village level are federated under a milk union at the district level and a federation of member unions at the state level. Tier 1 has village dairy cooperative societies set up in various localities. Every milk producer is a part of this community that elects representatives that manage District Milk Unions. Tier 2 has the District Milk Unions that manage the processing of milk and associated products and sell these to the State Milk Federation. The federation then sells these products in the market. Tier 3 has all these organizations that come under Amul (Anand Milk Union Limited) and the cooperative directly sells products to customers through the milk federation. The revenue is shared in a similar manner. In FY'22, Amul saw a group turnover of INR 61,000 Crores and achieved 18% growth in the previous year, further cementing it as one of the largest FMCG brands in India.
Hindustan Times
17-05-2025
- Business
- Hindustan Times
Indian Cooperative Sector gets a new lease with the 'Tribhuvan' Sahkari University
In a move that marks a watershed moment for India's co-operative movement, the 'Tribhuvan' Sahkari University Act, 2025, has been passed by both Houses of Parliament and received Presidential assent. The Act officially transforms the renowned Institute of Rural Management Anand (IRMA) into the 'Tribhuvan' Sahkari University – the country's first University dedicated exclusively to co-operative education, training and research. Named in honour of Padma Bhushan Shri Tribhuvandas Kishibhai Patel, a freedom fighter and pioneering co-operative leader, the University carries forward a legacy deeply entwined with India's rural resurgence and the nation's freedom struggle. Shri Tribhuvandas Patel was inspired by Sardar Shri Vallabhbhai Patel, the chief architect of national integration. While Sardar Patel envisioned empowered villages as the bedrock of a strong India, Tribhuvandas took that dream forward on the ground. In 1946, under his leadership, the Kaira District Co-operative Milk Producers' Union was founded - a modest effort that would, with the arrival of a young technocrat named Dr. Verghese Kurien, grow into Amul, India's most iconic dairy brand and a global symbol of co-operative success. Their partnership laid the foundation for the White Revolution, making India the world's largest milk producer and establishing a self-reliant, farmer-owned dairy ecosystem that transformed millions of rural lives. The establishment of the 'Tribhuvan' Sahkari University builds directly on this extraordinary legacy. Located in Anand, Gujarat - the very cradle of India's co-operative renaissance - the University will function as an institution of national importance, tasked with elevating co-operative education to global standards. The University will continue to house IRMA as a Centre of Excellence for Rural Management, preserving its identity and autonomy while expanding its mandate under the new Act. The transformation of IRMA into the 'Tribhuvan' Sahkari University represents a historical continuum - from the village-level co-operatives envisioned by Sardar Patel, built by Tribhuvandas Patel, and professionalised under the leadership of Dr. Kurien - to a national institution poised to lead the future of co-operative education and innovation. Guided by the vision of Sahkar Se Samriddhi (Prosperity through Co-operation), the University will offer advanced degree programmes, distance learning, short-term certifications and e-learning certifications tailored for the co-operative sector. It will develop Centres of Excellence in key areas like dairy, fisheries, finance, housing and agri-business, and will also facilitate policy research, consultancy and grassroots innovation. It will act as the apex body for standardising co-operative education and training. The University will include a network of Councils and Boards, ensuring dynamic governance and academic rigour. Importantly, the university will also encourage international collaborations and admit foreign students, providing a platform for global exchange in co-operative thought and practice. Over its 45-year history, IRMA has played a critical role in nurturing leaders for rural development and co-operative sectors. The new University now invites a wider community - youth, scholars, policymakers, and practitioners - to contribute to and benefit from this evolving mission. This is not just the founding of a University; it is the institutionalisation of a movement. The 'Tribhuvan' Sahkari University embodies the ideals of inclusive growth, people-led development, and nation-building through co-operation. It stands as a tribute to the unifying philosophy of Sardar Vallabhbhai Patel, the visionary leadership of Tribhuvandas Patel, and the transformative impact of Dr. Verghese Kurien, the three architects of India's rural and co-operative empowerment. Note to readers: This article is part of HT's paid consumer connect initiative and is independently created by the brand. HT assumes no editorial responsibility for the content, including its accuracy, completeness, or any errors or omissions. Readers are advised to verify all information independently. Want to get your story featured as above? click here!
Business Standard
07-05-2025
- Business
- Business Standard
Indian Cooperative Sector gets a new lease with the "Tribhuvan" Sahkari University
PNN New Delhi [India], May 7: In a move that marks a watershed moment for India's co-operative movement, the "Tribhuvan" Sahkari University Act, 2025, has been passed by both Houses of Parliament and received Presidential assent. The Act officially transforms the renowned Institute of Rural Management Anand (IRMA) into the "Tribhuvan" Sahkari University - the country's first University dedicated exclusively to co-operative education, training and research. Named in honour of Padma Bhushan Tribhuvandas Kishibhai Patel, a freedom fighter and pioneering co-operative leader, the University carries forward a legacy deeply entwined with India's rural resurgence and the nation's freedom struggle. Tribhuvandas Patel was inspired by Sardar Vallabhbhai Patel, the chief architect of national integration. While Sardar Patel envisioned empowered villages as the bedrock of a strong India, Tribhuvandas took that dream forward on the ground. In 1946, under his leadership, the Kaira District Co-operative Milk Producers' Union was founded - a modest effort that would, with the arrival of a young technocrat named Dr. Verghese Kurien, grow into Amul, India's most iconic dairy brand and a global symbol of co-operative success. Their partnership laid the foundation for the White Revolution, making India the world's largest milk producer and establishing a self-reliant, farmer-owned dairy ecosystem that transformed millions of rural lives. The establishment of the "Tribhuvan" Sahkari University builds directly on this extraordinary legacy. Located in Anand, Gujarat - the very cradle of India's co-operative renaissance - the University will function as an institution of national importance, tasked with elevating co-operative education to global standards. The University will continue to house IRMA as a Centre of Excellence for Rural Management, preserving its identity and autonomy while expanding its mandate under the new Act. The transformation of IRMA into the "Tribhuvan" Sahkari University represents a historical continuum - from the village-level co-operatives envisioned by Sardar Patel, built by Tribhuvandas Patel, and professionalised under the leadership of Dr. Kurien - to a national institution poised to lead the future of co-operative education and innovation. Guided by the vision of Sahkar Se Samriddhi (Prosperity through Co-operation), the University will offer advanced degree programmes, distance learning, short-term certifications and e-learning certifications tailored for the co-operative sector. It will develop Centres of Excellence in key areas like dairy, fisheries, finance, housing and agri-business, and will also facilitate policy research, consultancy and grassroots innovation. It will act as the apex body for standardising co-operative education and training. The University will include a network of Councils and Boards, ensuring dynamic governance and academic rigour. Importantly, the university will also encourage international collaborations and admit foreign students, providing a platform for global exchange in co-operative thought and practice. Over its 45-year history, IRMA has played a critical role in nurturing leaders for rural development and the co-operative sectors. The new University now invites a wider community - youth, scholars, policymakers, and practitioners - to contribute to and benefit from this evolving mission. This is not just the founding of a University; it is the institutionalisation of a movement. The "Tribhuvan" Sahkari University embodies the ideals of inclusive growth, people-led development, and nation-building through co-operation. It stands as a tribute to the unifying philosophy of Sardar Vallabhbhai Patel, the visionary leadership of Tribhuvandas Patel, and the transformative impact of Dr. Verghese Kurien, the three architects of India's rural and co-operative empowerment. Dr. Umakant Dash, Director, IRMA
