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Alfa Romeo gears up to celebrate 115th birthday at Museo Storico
One of the oldest running automakers still in existence today, Alfa Romeo will celebrate 115 years of existence on June 24. Founded in Milan in 1910, Alfa Romeo has been instrumental in automotive innovation and motorsport glory, which in the modern era has translated into products that are meant to excite the senses and stir emotion. To honour this rich heritage, the Alfa Romeo Historical Museum in Arese will host a spectacular celebration on June 22, bringing together fans and club members from around the world for a day immersed in la meccanica delle emozioni (the mechanics of emotion).
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The full day event will kick off at 10:00 with a Regularity Course for vintage Alfa Romeos. This will be followed by a Club Meeting at 11:00. Further on in the day, 115 Alfa Romeos from across decades and continents will form the characters AR115 on the internal track. Towards the end of the day, guests will be taken on a special Backstage conference that will explore Alfa's 115-year history, including the milestones that fall in 2025. One of the final pieces on the itinerary includes a parade led by Tributo GTA cars, honouring the 60th anniversary of the Giulia Sprint GTA, one of the most beloved icons in Alfa's racing legacy. The day will conclude with a toast on the museum's track, a communal moment of celebration for a brand that has thrilled drivers for more than a century.
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While the 115th anniversary is the headline, 2025 is packed with landmark anniversaries for Alfa Romeo. This year marks 100 years since the Tipo P2 claimed victory in the first-ever Grand Prix World Championship in 1925, establishing Alfa Romeo at the pinnacle of international motorsport. It's also been 75 years since the unveiling of the 1900, Alfa's first mass-produced model and a cornerstone of post-war Italian automotive resurgence, and 70 years since the debut of the Giulietta Berlina, the model that brought Alfa's elegance and sportiness to everyday life. 2025 also marks 60 years since the birth of the Giulia Sprint GTA. It's also 50 years since the 33 TT 12 won the World Championship for Makes, and 40 years since the introduction of the Alfa 75, the final production Alfa built on the famed Alfetta platform.
Another momentous occasion for 2025 will be the introduction of Alfa Romeo's first all-electric model in South Africa. Dubbed the Junior, the platform can host multiple powertrain options, including hybrid and all-wheel drive derivatives and will slot in locally alongside the Tonale, Giulia and Stelvio. Pricing and specification are yet to be revealed and can be expected closer to its local launch.
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The post Alfa Romeo Gears Up To Celebrate 115th Birthday At Museo Storico appeared first on CAR Magazine.
