Latest news with #TroyLink
Yahoo
2 days ago
- Entertainment
- Yahoo
Jack Link's Marks 40th Anniversary with "Christmas for Carnivores" Promotion to Celebrate National Jerky Day, June 12
The company is celebrating 40 years of protein snacking with a special 50% discount on a gift box of Jack Link's beef jerky, only on Amazon. MINONG, Wisc., June 6, 2025 /PRNewswire/ -- Jack Link's, the leading brand in protein meat snacks and a proud family-owned company, is excited to announce its celebration of National Jerky Day on June 12, 2025. This year's festive theme, "Christmas for Carnivores," invites meat-lovers everywhere to enjoy their favorite protein-packed Jack Link's jerky while celebrating four decades of Jack Link's innovation and leadership in the meat snacks category. "We are excited to celebrate National Jerky Day as we mark our 40th anniversary," said Troy Link, CEO of Jack Link's. "We created the protein meat snacks category and remain the number one brand in this space today. Consumers' awareness of the importance of protein is growing rapidly, and we're proud to be a family-owned company that continues to innovate with our customers. At Jack Link's, we take immense pride in our heritage, leadership and investment in the growth of our category." Leading up to June 12, Jack Link's will bring together jerky lovers from all walks of life to celebrate National Jerky Day with fun promotions, engaging social media activities, and mouth-watering meat snacks that satisfy every craving: Jack Link's will be offering a limited-time national promotion: customers can enjoy an unbelievable 50% discount on a special box containing 11 full-size Jack Link's products for only $19.19 (while supplies last). This exclusive deal will be available on Amazon starting on June 8, allowing fans to stock up on their favorite jerky just in time for National Jerky Day celebrations. For those that miss the Amazon deal, Jack Link's will also be offering 30% off all products at a sale that runs June 11-13. The excitement kicks off at the NASCAR Cup Series race at Michigan International Speedway in Brooklyn, Mich. the weekend of June 6-8. Famed Jack Link's mascot Sasquatch will play Santa while distributing more than 50,000 bags of Jack Link's DUOS alongside the waving branches of a giant, 20-foot inflatable Christmas tree strung with bags of jerky. The fan experience will be punctuated with on-air mentions during Sunday's race broadcast on Prime. Holly LaVallie, SVP of Marketing at Jack Link's, shared insights into the significance of National Jerky Day, a national "holiday" which Jack Link's created in 2012 to celebrate real meat protein snacking. "National Jerky Day has become an event jerky fans look forward to each year. This year's 'Christmas for Carnivores' theme perfectly captures the spirit that drives our love for meat snacks… and our 50% off gift box sale on Amazon is truly like Christmas in June for carnivores everywhere! Celebrate with us, or better yet, bring Christmas in June to your favorite carnivore!" This isn't the first year that Jack Link's has gone big to celebrate National Jerky Day. The company has created some memorable National Jerky Day activations in the past, from last year's 'Sasquatch in the Skies' spectacular drone light show depicting a 400-foot-tall Sasquatch (bigger than the Statue of Liberty) hovering in the sky over the Hudson River in NYC; to creating a huge replica of Mount Rushmore made out of jerky -- dubbed 'Meat Rushmore' -- in NYC's Columbus Circle; to constructing 'Meatzilla' (a three-story bag of jerky) in NYC's Meatpacking District; and the famous 'Meat the Candidates' portraits made out of jerky depicting candidates Barack 'Oba-meat' and 'Meat' Romney during the 2012 presidential election. For more information about Jack Link's and its products, visit About Link Snacks Link Snacks is a leader in snacking and its brand Jack Link's is the No. 1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company is made up of passionate Team Members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Link Snacks offers premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The company's portfolio of brands includes Jack Link's®, Lorissa's Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®. Visit to learn more. Media Contact: Emily Buchanan M: 201-456-5048 E: 396366@ View original content to download multimedia: SOURCE Jack Link's
Business Wire
13-05-2025
- Business
- Business Wire
Jack Link's and MrBeast Announce Unprecedented Global Partnership to Launch New Meat Snack Line
MINONG, Wis.--(BUSINESS WIRE)--Jack Link's, a global leader in meat snacks and one of the largest privately owned food companies in the U.S., today announced a groundbreaking global partnership with the world's #1 social media creator, businessman, and philanthropist, MrBeast (Jimmy Donaldson). This landmark collaboration will see the two entities launch an exciting new line of protein-packed meat snack products. This landmark collaboration will see the two entities launch an exciting new line of protein-packed meat snack products. This partnership marks MrBeast's first-ever collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line, signaling a significant convergence of traditional food industry expertise and modern digital influence. The Jack Link's x MrBeast collaboration introduces a new line of co-branded meat snack multipacks featuring individual-sized packs of your favorite flavors of beef jerky and meat sticks. Designed for convenient pantry storage and active lifestyles, these multipacks, showcasing MrBeast's signature branding, cater to protein-rich snacking needs for school lunches, road trips, and everyday protein fueling. "We are incredibly excited to partner with MrBeast," said Troy Link, CEO of Jack Link's. "Jimmy's entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link's. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide." This strategic partnership targets the significant market of Gen Alpha, Gen Z, and their parents. Despite 33 percent of younger consumers snacking more than three times a day, only about 9 percent currently opt for meat snacks, highlighting a substantial opportunity for growth by offering appealing and convenient choices that merge the trusted quality of Jack Link's with the widespread influence of MrBeast.* 'I've been eating Jack Link's since I can remember, so teaming up is a no-brainer,' Donaldson said. 'Now we get to do something super fun and tasty for our fans – I can't wait for everyone to see what we dream up.' MrBeast's CEO, Jeff Housenbold, added, 'We're always looking to partner with brands that share our 'better than the competition' and 'better-for-you' philosophy, so this collaboration with Jack Link's felt like a natural fit. Beast Packs are a way to bring the MrBeast experience from the screen to the snack aisle—while also introducing our fans to each other's worlds.' Industry partners are invited to learn more about this exciting partnership at the Sweets & Snacks Expo in Indianapolis. Visit the Jack Link's booth (#2864) on the show floor, May 13 - 15, to sample products and explore this unique collaboration. About Link Snacks Link Snacks is a leader in snacking and its brand Jack Link's is the No. 1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company is made up of passionate Team Members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Link Snacks offers premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The company's portfolio of brands includes Jack Link's®, Lorissa's Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®. Visit to learn more. About MrBeast MrBeast, founded by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, is a global entertainment powerhouse known for its groundbreaking content, viral challenges, and large-scale philanthropic initiatives. With over 389 million subscribers, MrBeast became the most-subscribed YouTube channel in the world in June 2024 and now generates more than 2 billion views each month. His Prime Video series Beast Games became the streamer's most-watched unscripted series ever and broke 44 Guinness World Records, further cementing his impact beyond digital platforms. Donaldson was named the #1 creator on Forbes' 2023 Top Creators List and has been featured on both the TIME 100 and the inaugural TIME 100 Climate list. In 2022, he launched Feastables, a snack brand that quickly became one of the fastest-growing CPG companies in history. A leader in digital-first philanthropy, Donaldson has spearheaded major global campaigns, including #TeamTrees, which raised over $23 million to plant 23 million trees, and #TeamSeas, which removed 30 million pounds of waste from oceans, rivers, and beaches. In 2020, he founded Beast Philanthropy, a 501(c)(3) nonprofit that has since provided more than 20 million meals and funded critical infrastructure projects for underserved communities around the world.
