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Forbes
16-04-2025
- Business
- Forbes
Tariffs Create Concern About Pets Being Surrendered To Animal Shelters
Rising pet care costs from tariffs could lead to pets being surrendered to animal shelters. When a dog or cat becomes a part of the family, most people will do everything possible to keep them. But pet ownership can come with a hefty price tag — with the average lifetime cost of care for a 10-year-old dog at $34,550, and $32,170 for a 16-year-old cat —and President Trump's sweeping tariffs have pet owners and shelter advocates concerned about the potential consequences of spiking costs. 'The economy has already been a contributing factor in pet surrenders for several years, and additional economic strain — including the potential impact of tariffs — could make a difficult situation worse,' says Tori Fugate, director of communications for the nonprofit Shelter Animals Count, which maintains a database of U.S. animal sheltering statistics. 'Rising prices for pet-related goods and services may force more pet owners to make the heartbreaking decision to surrender their pets.' Over half of the pet owners surveyed for Rover's True Cost of Pet Parenthood Report for 2025 expressed concern that tariffs will increase the cost of having a pet, and over a quarter were already worried about paying for what their pet needs — with one in three people reducing spending in other areas of their life to provide for their dog or cat. The same financial pressures challenging families are impacting animal shelters by increasing operating costs — from veterinary supplies to food, cleaning products and staffing, according to Fugate. 'These rising expenses make it even harder for shelters to meet growing demand,' she says. 'Shelter Animals Count is actively monitoring national shelter data to identify trends that may correlate with economic shifts.' Over half of pet owners have not taken their pets to a veterinarian in the past year, according to ... More the PetSmart Charities-Gallup State of Pet Care Study released April 16, 2025. Financial challenges are already impacting veterinary care for pets, according to the PetSmart Charities-Gallup State of Pet Care Study released today. Aimee Gilbreath, president of PetSmart Charities, was surprised by many of the findings. 'The top line is that 52% — so over half of the pet parents that were surveyed — have either not been to the vet even though they thought their pet needed care or have declined care that was recommended by their veterinarian,' she says. 'I didn't expect it to be that many. And of those 52%, 71% cited a financial consideration for why they didn't get care.' She was also 'shocked' that one in three pet owners reported knowing a friend or family members whose pet died because they could not afford the necessary treatment. 'It's rough for the pets, it's rough for the people, and it's rough for the veterinarians,' she says. The question of whether pet insurance is helpful can be complicated, but most policies require payment at the animal hospital before eventual reimbursement, which isn't an option for many people. So Gilbreath suggests pet parents communicate openly from the get-go with their veterinary team about any financial constraints to see if they can custom-tailor care options and potentially offer a payment plan. PetSmart Charities has committed $100 million to invest in research into alternative payment plans and less expensive veterinary treatments, and to help fund lower-cost community clinics, she notes. Pets bring happiness to our lives. Ultimately, many Americans consider pets a worthwhile expense. Dogs and cats live in 94 million U.S. households – up from 82 million in 2023, according to the American Pet Products Association's 2025 State of the Industry Report. (Dogs reside in 51% of U.S. homes, while cats live in 37%.) The report found Americans spent $152 billion on the pet industry last year — including veterinary care, boarding, grooming, training, food and supplies — with $157 billion in sales projected for 2025. Still, there are intangible benefits that make Americans prioritize sharing their life with dogs and cats — from joyful greetings when we return home to cuddles on the couch and sharing outdoor adventures. Studies have found myriad health benefits related to pet ownership, from decreasing stress and anxiety to improving cognition and increasing survival rates and life expectancies after a heart attack or stroke. In fact, the 2023 Health Care Cost Savings Report commissioned by the nonprofit Human Animal Bond Research Institute found pet ownership saves the U.S. healthcare system $22.7 billion each year. Having a pet positively impacts wellness, too. A recent study by researchers from the London School of Economics and the University of Kent found that pet companionship increases happiness worth 'up to £70,000 a year in terms of life satisfaction, similar to values obtained in the literature for meeting with friends and relatives on a regular basis' — the equivalent of over $92,000 a year. In recognition of the value pets bring to our lives — and to help keep pets with the people who love them during financially fraught times— nonprofits across America are offering pet food pantries, grants for emergency veterinary care, free crisis boarding and low-cost vaccination clinics. Search for 'financially friendly' pet services by zip code — for free — at


USA Today
23-03-2025
- General
- USA Today
The cost to own a dog or cat can be extensive. It's about to get more expensive.
The cost to own a dog or cat can be extensive. It's about to get more expensive. Show Caption Hide Caption Pet owners face rising veterinary costs With ever-rising veterinary costs, pet owners are feeling the squeeze. Sara Amato never thought she'd get a dog, but once she did, she went all in. Amato adopted Finn, a now 3-year-old Australian cattle dog mix, from a pet rescue when he was 8 weeks old in 2022. The cost of caring for Finn, who has severe allergies and has needed extensive training so he can get along with other dogs, be calm around people and not bite, is not cheap. The 37-year-old web designer who lives in Union City, New Jersey, estimates she spends $722 a month on basics like specialized food, insurance, training and grooming for Finn. That totals $8,664 a year. But on top of that, she has spent another $8,804 on some one-time costs, including training when Finn was a puppy, unexpected medical expenses and allergy testing. He is allergic to many things, including human skin and trees, and is on immunotherapy and special food because his digestive system couldn't tolerate other food she tried, Amato said. Lifetime dog and cat ownership costs are jaw-dropping The costs are high for Finn and other pets – and they're getting higher. According to the latest "True Cost of Pet Parenthood Report" for dogs and cats by Rover, dog parents can expect costs to increase as much as 7% this year, and cat parents could see a 10% increase. This is the sixth report by the online marketplace for pet care. The average annual cost of a dog for 2025, according to Rover's data, research, insights from real pet parents and experts, is an estimated $1,390 to $5,295. Factors such as a dog's age, size, breed and medical needs play a significant role in determining what owners will spend, Rover said. A puppy, for instance, may cost $1,520 to $6,415. Rover said the average annual cost of a kitten is $830 to $3,095, a 10% increase from last year. An adult cat can cost $760 to $3,495 a year until they become a senior. When you add up lifetime costs for dogs and cats, it can be jaw-dropping: According to the Rover report, the average lifetime cost for care of a 10-year-old dog is $34,550, and it's $32,170 for a 16-year-old cat. The average healthy dog has a lifespan of 10 to 13 years, Rover said, and a cat can average 12 to 18 years, though some can live for 20. Pet owners are worried about tariffs, other costs, too Tariffs or proposed tariffs levied by the U.S. on goods from other countries will affect pet products and pricing, too. More than half, or 52%, of 1,000 pet parents surveyed are concerned that tariffs will further increase the cost of having a pet. With inflation and newly enacted or proposed tariffs, Rover estimates the prices of pet goods and services will continue to rise in 2025. That includes spending 11% more for veterinary fees, 183% more for pet cleaning supplies, 20% more for grooming supplies and 85% more for treats and chews. Pet parents are also worried about the economy: 48% are concerned about the rising cost of pet care over their pet's lifetime, and 31% of pet parents agree the cost of pet items seems to be increasing more than other household or personal care items. Pets are already taking a big bite out of owners' budgets: 69% of respondents said pet food and treats take up the majority of their monthly pet budget. One in 3, or 33%, of pet parents said they have reduced spending in other areas of their life, like groceries or entertainment, to make sure they could afford the things their pet needs. More than a third, or 34%, said pet spending would be one of the last categories they would cut if their monthly budget were tight. But while the costs of having a pet have gone up, the cost of bringing one home is lower than in 2024, probably a result of waning adoption rates, Rover's report said. In 2025, adopting a dog can cost $1,150 to $4,420, down 19% from a year ago, while a new cat can cost $750 to $2,715, which is a 16% drop. With initial vaccines and spay or neutering typically included, adopting from a shelter is the most budget-friendly way to bring a pet into the family, Rover said. Pet industry, pet ownership are very different from a few decades ago The pet industry is booming. Pets, especially dogs and cats, aren't just companions. They're family members. They get spoiled year-round and especially during the holidays. Consumers spent $150.6 billion in 2024 on their pets, according to the American Pet Products Association. By comparison, in 2018, consumers spent $91 billion on their animals. In its 2024 State of the Industry report, the trade organization said the outlook for the pet industry's growth could reach $207 billion by 2030. Pet ownership has also changed a lot in recent decades, Nicole Ellis, a certified professional dog trainer and pet lifestyle expert with Rover, told USA TODAY. "We've seen a massive change in the role of pets, both dogs and cats," Ellis said. They used to be considered simply a pet. "More and more now over the years, they're becoming actual family members, just like our children in a household. And with that we are spending more money, we're taking better care of them, and we're more invested in their health, their lifestyle and their care, which goes hand in hand with the rising cost of pet parenthood that we are seeing nowadays." Remember your dog or cat in your will Ellis said it's not a pleasant thing to think about, but pet parents need to make plans for their dogs and cats in case the owners die. Twenty-one percent of pet parents say their dog or cat is included in their will or other legal arrangements to make sure they're cared for, according to the Rover survey. Another 40% are planning to do so. Forty-four percent of pet parents wished there were more tax benefits for pet parents, such as write-offs and tax credits. Ellis said it is also a good idea to set aside money for unplanned veterinary visits and emergencies. She said she's a fan of pet insurance. A third, or 33% of pet parents surveyed said they also thought pet insurance was a good cost-saving investment. 'He's like my child' Amato knows she spoils her dog, though she acknowledges that most of her costs are for medical and training necessities. Still, she went to the grocery store the other day and bought Finn a steak. Finn likes to sit with Amato, who works from home – on his Pottery Barn kids sofa, which is personalized with his name. And recently, Amato took Finn for a sheep-herding test at a farm in Pennsylvania. For $135, Finn was assessed by a trainer who watched him use his natural herding instincts to burn some energy. Amato is considering some extra dog training classes at the farm. "There are definitely things I've done that have completely spoiled this dog," she told USA TODAY. "He's like my child." Amato, who is single, said she is fortunate to have a job that allows her to afford caring for Finn on her budget. "It's not really like I have to give him something, so I have to take something away from me," she said. "I have the money and I'm comfortable with it.'' She also knows she spends way more than the average dog owner in the Rover report. But she didn't know Finn would have so many medical concerns when she adopted him. The costs are much higher than she ever anticipated, but Amato said she has never regretted her decision. "He is my companion, and I will spend whatever I have to to make sure that he's a happy, healthy, fulfilled dog," Amato said. Amato's monthly breakdown of $722 a month or $8,664 a year on Finn's basic care is $292 a month in specialized food, $55 for pet insurance, $280 for four days of dog training school sessions and $95 for grooming. Add on top of that any veterinary costs, including a $3,760 surgery and $4,000 Amato spent initially for training when Finn was a puppy. Application restrictions: Strict pet adoption rules frustrate and defeat some animal lovers Amato acknowledges she gets jealous of friends who have dogs that don't have, for instance, severe allergies and can eat cheap kibble food and that don't need specialized training or other needs that are expensive. "But I got Finn, and he's the best." Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at blinfisher@ or follow her on X, Facebook or Instagram @blinfisher and @ on Bluesky. 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Yahoo
18-03-2025
- Business
- Yahoo
Rover Unveils Sixth Annual True Cost of Pet Parenthood Report, Exploring Major Trends Among Pet Parents Across Canada
Newly confirmed tariffs inspire pet parents to 'buy Canadian' with more than half (55%) prioritizing Canadian pet brands or locally sourced options Alberta and Ontario among most expensive provinces for pet parents while Quebec and British Columbia are more affordableTORONTO, March 18, 2025 (GLOBE NEWSWIRE) -- Today, the world's largest online marketplace for loving pet care, reveals the sixth edition of its True Cost of Pet Parenthood Report, offering detailed insights into the financial responsibilities of caring for dogs and cats in Canada. Rover's annual report breaks down the various costs associated with pet parenthood, from upfront expenses of bringing home a new dog or cat to monthly, yearly and lifetime care costs. Based on insights and data from real Canadian pet parents, the report sheds light on pet-spending trends, while offering valuable resources to guide and educate both current and future pet parents on the financial responsibilities of caring for their pets. "Pet parenthood is a rewarding journey, but it's important to understand the financial commitment it entails," says Dr. Rebecca Greenstein, Rover's Toronto-based Veterinary Expert. "From food and regular check-ups to unexpected expenses like emergency care or aging-related needs, planning ahead can make a significant difference in ensuring pets receive the care they deserve, while easing the financial strain on their families." The report highlights regional differences in pet related expenses across Canada, detailing costs in the most and least expensive provinces. Notably, Alberta ranks as one of the most expensive provinces, alongside the expected inclusion of Ontario. In contrast, Quebec and British Columbia are identified as more affordable provinces for pet parents. There's been a notable drop in the percentage of Canadians bringing home a new pet, from 29% in 2023 to 21% in 2024. However, interest remains strong, as 35% are still considering an additional pet in the next year. According to the data, dog parents can expect costs to increase as much as 18% this year while cat parents could see up to a 41% increase compared to 2024. Yearly pet spending ranges from $965 to $4,020 for dogs and from $930 to $2,400 for cats, with food and treats being the biggest monthly expense for most dog (74%) and cat (81%) parents. The lifetime cost of pet parenthood can be substantial, with cat parents spending up to $73,585 and dog parents up to $53,935 over the course of their pet's life. Other key trends from the report include: Canadians Prefer Locally Sourced Pet GoodsWith tariffs now confirmed, 55% of pet parents say they will opt for Canadian pet brands or locally sourced options, even at a higher cost. This sentiment is slightly stronger among those with dogs (57%) compared to cats (52%). Another third (33%) of pet parents would still consider Canadian options if the price difference isn't too steep. When buying pet food, nearly half (47%) of pet parents prioritize Canadian brands or locally sourced options, even if they cost more. This trend is consistent across dog and cat parents, with 49% of dog parents and 44% of cat parents prioritizing local options. Rising Costs in Canada are a Growing ConcernMore than half of pet parents (58%) have noticed consistently increasing prices for pet-related expenses. Nearly two-thirds (63%) of pet parents acknowledge that this financial commitment has impacted their lifestyle and budgeting decisions. The challenge grows as pets age, with another 63% observing higher expenses for their care over time. Additionally, Canada's varied and often extreme weather conditions have contributed to increased spending, with 26% of pet parents purchasing extra gear like winter coats or cooling mats, and 13% paying for additional services such as indoor daycare or grooming. Financial Planning Can Make Pet Parenthood More AffordableWhile many pet parents prepare financially, a significant portion (15%) do not budget for the upfront costs when bringing home a new pet, with 25% of cat parents, in particular, reporting no budget at all. This gap in financial planning could create surprise expenses for new pet parents. Managing pet expenses doesn't have to be overwhelming with the right financial planning. More than a third (37%) of pet parents save for surprise costs like vet visits, while 36% use budgeting and expense tracking to stay ahead. Some turn to alternative solutions like pet insurance (18%), subscription services for savings on toys and treats (10%), or pet prescription services (7%). However, 34% of pet parents haven't explored cost-saving resources, and many are making personal sacrifices – 35% have cut back on groceries or entertainment, and 15% have taken on side gigs. Pet parenthood remains a beloved aspect of Canadian life, with 96% of pet parents considering their pets part of the family. However, the report's findings suggest economic pressures and rising costs may be influencing adoption rates. While many pet parents plan for the financial demands of pet care, the lack of budgeting among some highlights the need for greater education around the true costs of pet parenthood. To explore the full report on the True Cost of Pet Parenthood in 2024, see here for dogs and here for cats. MethodologyResults are based on a Rover survey of 1,000 Canadian pet parents conducted in February 2025, via Pollfish. Rover determined the most expensive and affordable provinces based on the cost of office visits, emergency visits, adoption fees, and licensing fees. Cost of pet care services, such as boarding and training were based on Rover services. Costs of supplies and preventatives were calculated using the national average and applying a cost of living multiplier calculated by Statistics Canada. Sources: BC SPCA, Canadian Veterinary Medical Association, Dr. Rebecca Greenstein, Mondou, Ontario SPCA, PetSmart, PetValu, Rover, and Trupanion About in 2011 and based in Seattle, is the world's largest online marketplace for loving pet care. Rover connects pet parents with pet providers who offer overnight services, including boarding and in-home pet sitting, as well as daytime services, including doggy daycare, dog walking, drop-in visits and training in select markets. To learn more about Rover, please visit For Media Inquiries, Contact:Kyla Malcolm, Talk Shop Mediakyla@ A photo accompanying this announcement is available at in to access your portfolio