Latest news with #TrueFit
Associated Press
13-03-2025
- Business
- Associated Press
True Fit + White Stuff partner to provide customers with improved sizing and fit recommendations
LONDON, March 13, 2025 (GLOBE NEWSWIRE) -- British clothing and lifestyle brand, White Stuff, has partnered with True Fit to build fit confidence into customers' buying journeys. By leveraging True Fit's fit recommendation engine and technology, White Stuff customers will receive improved size certainty across the brand's product ranges. Through its ecommerce site, White Stuff provides customers with convenient access to its thoughtfully designed womenswear, menswear and childrenswear ranges. The new True Fit feature will allow customers to input their personal measurements and specific body shapes to receive an accurate sizing recommendation within seconds. True Fit is the leading AI-driven platform that decodes size and fit for shoppers and fashion retailers. Its recommendation engine is powered by the Fashion Genome, the world's largest connected apparel dataset comprising and connecting 82 million shoppers and 29,000 brands, to deliver high fidelity sizing cues to customers. True Fit is the latest improvement that White Stuff has made as part its ongoing brand transformation, which aims to improve customer experience, bring the brand to new customers and support the business' growth as a modern, multichannel lifestyle brand for independent spirits with individual style. In October 2023, the brand launched its 'Introducing' campaign which celebrates the individuality and unique stories of real White Stuff customers of different ages, heights and body shapes modelling its seasonal collections. Last month, White Stuff rolled out its Petite collection to 50 stores in the UK, making the shopping experience more inclusive for customers who are smaller in frame or height. Rob Carter, Senior Ecommerce Manager at White Stuff, commented: 'We want to make the shopping experience at White Stuff as seamless, convenient, and enjoyable as possible, whether customers are shopping online or in-store. We know how important the right fit is and integrating True Fit into our website will give customers peace of mind to make the right choice for them. Integrating the technology is already paying off, helping us reduce returns rates and drive greater fit confidence.' White Stuff will also be able to integrate customer insight generated through True Fit with its Customer Data Platform (CDP), powered by Bloomreach, helping the fashion retailer drive further improvements in product offering, shopper marketing, segmentation and customer engagement. Jessica Arredondo Murphy, Co-Founder & COO at True Fit, commented: 'From its beginning, the White Stuff brand has embodied self-expression and celebrated the individual. Recognising the role of fit recommendations that are true to each customer in enhancing buying experiences, it is enabling customers to quickly, easily and confidently find the items that will fit and flatter, and remain a mainstay of their wardrobes long-term.' About True Fit True Fit helps shoppers confidently buy what fits, eliminating fit and size friction before checkout. Powered by the Fashion Genome and GenAI, True Fit analyzes billions of data points to transform all the complexities of size and fit into simple, actionable size recommendations and fit guidance for consumers. It delivers personalized 0-click fit guidance for 100% of visitors on all categories of clothing, and 1:1 personalized size recommendations for over 80M active users. For retailers, it boosts conversions, reduces returns, builds loyalty, and provides valuable insights on shopper preferences, product fit, and enriched first party shopper data to optimize merchandising, product, and marketing. About White Stuff Established in 1985, White Stuff is a multi-channel lifestyle brand known for its unique, thoughtfully created designs and use of certified sustainable fabrics. White Stuff has 113 shops and 46 concessions in the UK (within John Lewis, Marks & Spencer and other quality independents); it also has 6 shops and 25 concessions across Europe. The brand sells internationally via its website and has 606 wholesale stockists (178 in the UK and Northern Ireland and a further 428 internationally).
CBS News
13-02-2025
- Sport
- CBS News
Colorado coaches, students learn about helmet technology after concerns about new statewide program
Among a crowd of Colorado coaches, administrators, parents and students inside Mile High Stadium was a growing curiosity surrounding new technology ready to tackle safety across high school football programs. "I'm just curious and open-minded about what I can learn," said Avery Worsham, football coach at Denver North High School. Wednesday evening marked the first of six caravans taking place across Colorado over the next few weeks. These events, hosted by the Broncos Foundation, were created to help educate the high school football community about the recently launched 'All In, All Covered' helmet distribution program. "We want to make sure that as many schools as possible get these helmets," Bobby Mestas, Director of Youth and High School Football with the Denver Broncos. It's been two weeks since the Denver Broncos Foundation announced an unprecedented move to provide more than 15,000 Riddell Axiom football helmets for free to high school programs across the state. However, since the announcement of the program, some districts in the Denver metro area have raised some concerns about how students' medical privacy could be impacted by some of the data analytics these helmets are able to capture. During Wednesday's caravan, Mestas, and spokespeople from Riddell assured families that schools do not have to opt into 'InSite Analytics Reporting,' if they join the helmet program. "All of the data that's collected is de-identified and the only data that's given out is what the schools are willing to give out," said Mestas. "And schools don't have to participate in the data portion. We did make that adjustment earlier this week." Spokespeople from Riddell, the company providing these helmets to school districts, spent the evening demonstrating all the features that make this helmet safer for students to wear on the field. "The first thing you'll see is what we call surround sound flex panels. So, they're actually four flex panels strategically engineered to the helmet shell, which help reduce impact transfer to the athlete. Additionally, we reimagined the face mask and face mask attachment system," said Erin Griffin, Senior Vice President of Marketing and Communications for Riddell. In addition, some students even got to see what it would be like to have a helmet fitted to their head using Riddell's TrueFit system, which would also be included with each helmet student received. "We actually take a series of images of an athlete's head and build them a helmet that's configured for their head," said Griffin. As of this week, over 100 schools have opted into the "All In, All Covered" program. Leaders with the Broncos Foundation and other organizations involved in the program are hoping caravans like this one will encourage more schools to get their students fitted into this cutting-edge technology. "We had Littleton Public Schools come on board today among others, and we're excited more are continuing to learn," said Mestas. While many coaches and students are still weighing whether they will choose to suit up in this tech, they say this could be a step forward in making the game more accessible to student athletes. "I think it'll just help bring more people in and more excitement into the game because all the parents will feel safe allowing their kids to play football," said Worsham.
