30-01-2025
LX Hausys unveils cutting-edge flooring tech at TISE 2025
Korean building materials company LX Hausys announced on Thursday that it is stepping up its expansion in the North American flooring market by taking part in the region's largest flooring exhibition.
In its second consecutive year at The International Surface Event, the company showcased a diverse range of flooring solutions for both residential and commercial spaces from Tuesday to Thursday in Las Vegas, US, alongside over 700 flooring and construction materials companies.
LX Hausys has been focusing on the North American market with its luxury vinyl tile (LVT) flooring, which is particularly well-suited for local homes where carpet and hardwood floors are traditionally favored.
At this year's exhibition, the company newly introduced three products designed to meet local preferences, including commercial flooring that replicates the look of natural materials, such as wood and stone, while offering easy maintenance. Additionally, it unveiled hygienic and durable LVT flooring ideal for residential spaces where wearing shoes indoors is common.
The highlight of LX Hausys' presence at the event is its Innovative Technology Experience Zone, where visitors can explore the company's latest flooring advancements.
Featured technologies include TrueMatte, which enhances the texture of natural wood with a non-glossy finish; TrueQuiet, which reduces noise levels up to five times compared to conventional LVT; and TrueFit, which enhances dimensional stability to prevent gaps caused by temperature fluctuations.
'Our participation serves as both an opportunity to connect with new clients, including major construction firms, and a strategic move to drive aggressive sales growth and expand our presence in the North American flooring market,' an LX Hausys official said.
