Latest news with #TruthTree
Associated Press
31-01-2025
- Business
- Associated Press
Seven Hills School Recognized as Platinum Winner in 2025 AVA Digital Awards
/ -- Seven Hills School is proud to announce its recognition as a Platinum winner in the 2025 AVA Digital Awards, an international competition celebrating excellence in digital communication. This prestigious award highlights Seven Hills' innovative digital strategies and its successful partnership with Truth Tree, a leading marketing agency specializing in independent schools. The AVA Digital Awards, judged by the Association of Marketing and Communication Professionals (AMCP), honors outstanding achievements in digital media, including websites, social media, video, and interactive content. With thousands of entries from around the world, Seven Hills stood out for its exceptional digital campaigns that have driven enrollment growth, increased inquiries, and strengthened its position as a leading all-boys middle school in Richmond, Virginia. 'We are sitting in a great position enrollment-wise; the highest enrollment at this point of the cycle we have had in my eight years at Seven Hills School,' said Drew Lineberger, Assistant Head of School for Advancement. 'Truth Tree has been an invaluable partner, helping us refine our messaging, target the right families, and achieve record-breaking enrollment numbers. Their expertise and dedication have been instrumental in our success.' Founded in 2001, Seven Hills School serves boys in grades 6 through 8, offering a rigorous academic program tailored to young men's unique learning needs. By partnering with Truth Tree, Seven Hills implemented data-driven digital marketing strategies, including persona-centric search engine marketing, social media campaigns, and targeted retargeting efforts. These initiatives have resulted in a 25% increase in enrollment, a 42.7% rise in inquiries, and an 18.2% growth in net tuition revenue since 2021. 'We are thrilled to see Seven Hills School recognized for its outstanding digital presence,' said a Truth Tree representative. 'Their commitment to mission-aligned education and innovative communication strategies is truly inspiring. We are proud to have played a role in their remarkable growth and success.' The Platinum AVA Digital Award underscores Seven Hills School's dedication to fostering academic excellence, character development, and a supportive community for young men. About Seven Hills School Founded in 2001, Seven Hills School is a premier all-boys middle school in Richmond, Virginia, dedicated to providing a transformative educational experience for young men in grades 6 through 8. The school emphasizes academic rigor, character development, and leadership skills, preparing students for success Truth Tree +1 301-570-4292 Facebook LinkedIn Instagram YouTube TikTok Legal Disclaimer:
Associated Press
29-01-2025
- Business
- Associated Press
Google's December 2024 Core Update Has Significantly Impacted Educational Institution Websites
/ -- Google's December 2024 Core Update Has Significantly Impacted Educational Institution Websites The December 2024 Google Core Update has introduced significant changes to search engine rankings, impacting website visibility and traffic for educational institutions. Private schools and education platforms nationwide are reporting fluctuations in keyword performance and search visibility, highlighting the growing importance of content relevance and user experience in Google's evolving algorithm. Understanding the Update Google's core updates are designed to improve the quality of search results by refining its algorithm to better match content with user intent. The December 2024 update places a stronger emphasis on content relevance, prioritizing websites that deliver user-focused, high-quality information. While these updates aim to enhance search accuracy, they have caused notable disruptions across the education sector. Many institutions, including private schools, have experienced declines in search traffic and keyword rankings—particularly for terms central to their services. Older content and niche topics have been disproportionately affected, as they may no longer meet Google's updated relevance standards. Key Impacts on Educational Websites The December 2024 update has had several critical effects on educational institutions: Traffic Declines: Many schools have reported reduced website traffic, especially for content not closely aligned with their core mission or offerings. Keyword Volatility: Significant shifts in keyword rankings have been observed, with some institutions experiencing substantial drops. For example, one prominent school directory noted a loss of over 24,000 monthly visitors and 27,000 keywords. Increased Competition: Traffic has been redistributed to local directories, news platforms, and niche blogs, intensifying competition for search visibility. Adapting to the Changes To navigate these challenges, schools and educational platforms are encouraged to take proactive steps to maintain and improve their search visibility. Key strategies include: Focus on High-Quality Content: Prioritize creating and maintaining user-focused content that directly addresses the needs and interests of prospective families. Strengthen Technical SEO: Ensure websites are optimized for search engines, including mobile responsiveness, fast loading speeds, and clear site architecture. Audit and Update Existing Content: Regularly review older content to ensure its relevance and alignment with current user needs and Google's updated criteria. 'Google's core updates are a reminder of the dynamic nature of digital marketing,' said Lael Kittle, Lead SEO Marketing Specialist at Truth Tree. 'Educational institutions must remain agile, focusing on delivering relevant, high-quality content while staying informed about changes in search algorithms.' Looking Ahead As Google continues to refine its algorithm, educational institutions must prioritize adaptability and innovation in their digital strategies. By focusing on user-centric content and robust technical SEO practices, schools can better position themselves to thrive in an increasingly competitive online landscape. Truth Tree +1 301-570-4292 Facebook LinkedIn Instagram YouTube TikTok Legal Disclaimer:
