Latest news with #TucsonHybrid
Yahoo
6 hours ago
- Automotive
- Yahoo
Hyundai pitches hybrids as ‘Best of Both Worlds' in Paris, Texas
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Hyundai launched a marketing campaign, 'Best of Both Worlds,' in support of its Sante Fe and Tuscon hybrid vehicles, per a press release. Two ad spots and two long-form videos feature a French cowboy who lives in Paris, Texas and drives Hyundai's hybrids. A separate campaign, 'He Got Money,' focuses on fuel savings and is targeted at an African-American audience. The campaigns, from Innocean USA and Culture Brands, respectively, come as the automaker has seen hybrid vehicle sales increase 44% so far in 2025, despite ongoing macroeconomic uncertainty. Hyundai is going all-in on its hybrid vehicles with a pair of ads that mix humor and value propositions like performance and savings. The automaker has seen a big boost in hybrid vehicle sales, with total hybrid vehicle sales jumping 5% in May, per details shared with Marketing Dive. The 'Best of Both Worlds' effort focuses on Jean-Luc, a cowboy born in Paris, France who lives in Paris, Texas. A 30-second 'Cowboy' spot which debuted on June 8 during the NBA finals focuses on the Sante Fe Hybrid and shows how the titular character can have 'more cheese' on his plate by saving on fuel. 'Mosey' focuses on the Tucson Hybrid and will air later this month. In addition, a long-form YouTube spot has a cinematic feel, albeit one drawn more from Westerns and not Wim Wenders' art house classic 'Paris, Texas.' However, the campaign was filmed on location in the Texas town, and Hyundai will donate an estimated $30,000 from production to support local schools in the community. Created by Innocean with media by Canvas, 'Best of Both Worlds' will run across broadcast, digital and programmatic platforms, with custom digital content on TikTok, Meta, Reddit, YouTube and beyond. In a separate but related effort, Hyundai continued its series of 'Okay Hyundai' ads with 'He Got Money.' The 30-second ad focuses on a character who owns a hybrid and the gossip about his seemingly extravagant lifestyle, which — in a nod to ongoing price pressures — includes a fridge full of eggs. 'He Got Money' will run across broadcast and digital platforms in both 15- and 30-second formats and will be featured in influencer partnerships. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday' — and is from Hyundai's African American agency of record, Culture Brands. ''He Got Money' shows how the Tucson Hybrid empowers drivers to enjoy more of what matters—style, comfort, and community—thanks to real savings at the pump,' said Erik Thomas, director of experiential and multicultural marketing, Hyundai Motor America, in a press release. Hyundai's increased hybrid sales follow the automaker becoming the launch partner of Amazon Autos late last year. One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon's ad platform by the end of Q1, partially due to its ability to sell its cars via the online retailer, Adweek reported. Hyundai is currently the only automaker that has that functionality on Amazon. Recommended Reading Mattel's Hot Wheels ignites 'challenger spirit' with cinematic ad
Express Tribune
21-04-2025
- Automotive
- Express Tribune
Hyundai launches 2025 Tucson Hybrid in Pakistan with two variants
Listen to article Hyundai Nishat has officially launched the 2025 Tucson Hybrid in Pakistan, offering a blend of performance, comfort, and fuel efficiency tailored for local roads. The SUV is now open for pre-booking in two variants: the Hybrid Smart (FWD) and the Hybrid Signature (AWD). Equipped with a 1.6-litre turbocharged GDI engine paired with a 44.2kW electric motor, the Tucson Hybrid delivers a combined 230 PS and 367 Nm of torque. It features a long wheelbase of 2755 mm and a ground clearance of 181 mm — both ideal for varied Pakistani terrain. The Hybrid Smart (FWD) comes with 18-inch alloy wheels, multi-reflector headlights, and essential safety features. The Signature AWD variant ups the ante with 19-inch alloys, intelligent lighting, heated and ventilated seats, a panoramic sunroof, memory seats, terrain modes, and a 12.3-inch digital cluster. It also includes Hyundai SmartSense, a suite of 20+ Advanced Driver Assistance Systems (ADAS). 'Overseas models inspired our design, but we've tuned this Tucson Hybrid to meet Pakistan's road and fuel conditions,' said a Hyundai official during the launch. Colour options include Phantom Black, Teal Blue, Amazon Gray, Crimson Red, and more. The Smart FWD is priced at Rs10,999,000, while the Signature AWD variant is listed at Rs11,999,000 (ex-factory), with introductory pricing valid for a limited time. Warranty coverage includes 4 years or 100,000 km for the vehicle, and 8 years or 160,000 km for the hybrid battery. The 2025 Tucson Hybrid enters a growing segment of premium hybrids, aiming to appeal to consumers seeking a balance of luxury, fuel savings, and advanced tech.
Associated Press
17-04-2025
- Automotive
- Associated Press
Hyundai Most Awarded Brand in 2025 Best Hybrid and Electric Cars List by U.S. News and World Report
FOUNTAIN VALLEY, Calif., April 17, 2025 /PRNewswire/ -- Hyundai has retained three titles in U.S. News & World Report's 2025 Best Hybrid & Electric Cars awards and is the most awarded brand overall. The IONIQ 5 won Best Electric SUV, IONIQ 6 Best Electric Car, and Tucson Hybrid Best Hybrid SUV. These awards recognize the top electrified vehicles in their categories, with over 100 vehicles evaluated across ten categories. 'Hyundai is dedicated to eco-friendly propulsions for 'Progress for Humanity,' our North Star,' said Ricky Lao, director, product planning, Hyundai Motor North America. 'Winning the most awards in this competition for the second-year highlights Hyundai's engineering prowess and innovation.' 'These awards are about efficiency, but the winners also have to be intrinsically desirable vehicles,' says Alex Kwanten, managing editor of Autos for U.S. News & World Report. 'The IONIQ 5 and IONIQ 6 both mix excellent real-world range and charging capability with good driving dynamics, premium features and distinctive styles. The Tucson, meanwhile, has a combination of space, efficiency, and user-friendliness that's very hard to beat.' To identify leaders for each of the 2025 Best Hybrid and Electric Cars award categories, U.S. News evaluated 115 luxury and affordable hybrid, plug-in hybrid and electric cars, SUVs and trucks. U.S. News considers gas mileage and range data from the EPA, pricing information and the consensus opinion of the automotive press. The winners have the best combination of quality, value and efficiency in their segment. Read more about our ranking methodology here. U.S. News Best Cars Since 2007, U.S. News Best Cars, the automotive channel of U.S. News & World Report, has published rankings and reviews covering the majority of new vehicles sold in America. Each year, U.S. News also publishes the Best Cars Awards, including Best Vehicle Brands, Best Cars for the Money, and Best Cars for Families. U.S. News Best Cars supports car shoppers throughout the entire car buying journey, offering industry-leading advice for researching cars and finding cars for sale, as well as its U.S. News Best Price Program. Hyundai Motor America Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America and several cutting-edge R&D facilities. These operations, combined with those of Hyundai's 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a recent economic impact report. For more information, visit Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok View original content to download multimedia: SOURCE Hyundai Motor America
The Independent
29-01-2025
- Automotive
- The Independent
Edmunds' hybrid SUV test: 2025 Hyundai Tucson Hybrid vs 2025 Toyota RAV4 Hybrid
Hybrids are hot right now, and you have lots of choices if you're considering a hybrid SUV. For years, the Toyota RAV4 Hybrid has been the go-to model for hybrid SUV shoppers. It's no surprise since Toyota has earned a strong reputation for its hybrids, but the RAV4 Hybrid also delivers SUV necessities such as roomy seating, a large cargo area, and plenty of tech features. However, the Toyota faces ever stronger competition these days, and one of the latest newcomers is the Hyundai Tucson Hybrid. It's sleek, modern and packed with impressive tech. But is it the better hybrid SUV? Edmunds compared both compact hybrid SUVs to find out. Power and fuel economy Powering the RAV4 Hybrid is a four-cylinder engine paired with a hybrid system that produces a combined output of 219 horsepower. When we tested the RAV4 Hybrid, it went from 0 to 60 mph in a respectable 7.8 seconds. The ample power is complemented by an impressive EPA-estimated 39 mpg in combined city/highway driving and 37 mpg combined for the rugged Woodland Edition. The Tucson Hybrid utilizes a more powerful hybrid powertrain that's based on a turbocharged four-cylinder engine. It produces 231 horsepower, which helped it achieve a slightly quicker 7.7-second 0-60 mph time. However, the Hyundai delivers a lower 38 mpg combined in the base Blue trim level and 35 mpg combined in all other trim levels. On our mixed-driving testing route, the Tucson Hybrid delivered 34 mpg versus the RAV4 Hybrid's 35 mpg. Although the Tucson Hybrid is more powerful and quicker, hybrids are about fuel efficiency, so the RAV4 Hybrid wins this category. Winner: RAV4 Hybrid Technology and driver assist features Both hybrid SUVs come standard with a package of advanced driver assist features including emergency automatic braking and lane keeping assistance. A helpful 360-degree camera system is standard on the highest trim of the Tucson Hybrid, but it's optional on the RAV4 Hybrid's top trims. The Tucson Hybrid also offers a more advanced highway driving assist system that helps make highway driving easier by doing most of the work for you. The Tucson Hybrid also has the advantage in tech thanks to most models having a large 12.3-inch driver display and center touchscreen. The RAV4 Hybrid starts with an 8-inch center touchscreen but offers a larger 10.5-inch unit. The standard Toyota driver display is part analog and part digital, and a fully digital 12.3-inch display is only available on the higher trim levels. Wireless smartphone connectivity is standard on both vehicles, but the Tucson Hybrid has a wireless smartphone charger as standard. It's optional on the Toyota. The Tucson Hybrid's superior tech gives it the win here. Winner: Tucson Hybrid Comfort and cargo space Both hybrid SUVs provide comfortable and supportive seats, but the Tucson Hybrid's are more plush. Both hybrid SUVs boast comfortable ride quality; however, the Hyundai has an edge, with its smoother ride giving it the advantage. The Tucson Hybrid also has a quieter hybrid powertrain. The RAV4 Hybrid tends to drone when accelerating. As for passenger space, it's pretty even, although the Tucson Hybrid offers a few more inches of rear legroom and more room for infant car seats. Both hybrid SUVs provide among the most cargo space in their class, but the Tucson Hybrid has slightly more: 38.7 cubic feet vs. 37.6 cubic feet. Winner: Tucson Hybrid Pricing and value The RAV4 Hybrid has a starting price of $33,295 for the base LE trim. The top Limited trim starts at $41,600. The Tucson Hybrid's base Blue trim starts at $34,815, and the top Limited trim has a starting price of $42,645. However, the Tucson's higher base price is justified because it comes with more standard features such as heated front seats, a larger center touchscreen and a hands-free power liftgate. It's the same for the top trims, the Tucson's Limited trim has more features than the RAV4's including the previously mentioned 360-degree camera system, a panoramic sunroof and a heated steering wheel. Another way the Tucson Hybrid offers greater value is that the RAV4 Hybrid is starting to show its age. It hasn't been redesigned since 2019, while the Tucson Hybrid's 2022 redesign and 2025 refresh make it much more modern-looking inside and out. The Hyundai also boasts a more refined and premium feel. To top it off, the Tucson offers longer warranties. Winner: Tucson Hybrid Edmunds says The Hyundai Tucson Hybrid's superior comfort, value and tech make it the winner of this comparison. Even though it's slightly less fuel-efficient, the more modern Tucson Hybrid is the better buy. However, a redesigned Toyota RAV4 is right around the corner and should be significantly better. ____ This story was provided to The Associated Press by the automotive website Edmunds. Michael Cantu is a contributor at Edmunds.
Associated Press
29-01-2025
- Automotive
- Associated Press
Edmunds' hybrid SUV test: 2025 Hyundai Tucson Hybrid vs 2025 Toyota RAV4 Hybrid
Hybrids are hot right now, and you have lots of choices if you're considering a hybrid SUV. For years, the Toyota RAV4 Hybrid has been the go-to model for hybrid SUV shoppers. It's no surprise since Toyota has earned a strong reputation for its hybrids, but the RAV4 Hybrid also delivers SUV necessities such as roomy seating, a large cargo area, and plenty of tech features. However, the Toyota faces ever stronger competition these days, and one of the latest newcomers is the Hyundai Tucson Hybrid. It's sleek, modern and packed with impressive tech. But is it the better hybrid SUV? Edmunds compared both compact hybrid SUVs to find out. Power and fuel economy Powering the RAV4 Hybrid is a four-cylinder engine paired with a hybrid system that produces a combined output of 219 horsepower. When we tested the RAV4 Hybrid, it went from 0 to 60 mph in a respectable 7.8 seconds. The ample power is complemented by an impressive EPA-estimated 39 mpg in combined city/highway driving and 37 mpg combined for the rugged Woodland Edition. The Tucson Hybrid utilizes a more powerful hybrid powertrain that's based on a turbocharged four-cylinder engine. It produces 231 horsepower, which helped it achieve a slightly quicker 7.7-second 0-60 mph time. However, the Hyundai delivers a lower 38 mpg combined in the base Blue trim level and 35 mpg combined in all other trim levels. On our mixed-driving testing route, the Tucson Hybrid delivered 34 mpg versus the RAV4 Hybrid's 35 mpg. Although the Tucson Hybrid is more powerful and quicker, hybrids are about fuel efficiency, so the RAV4 Hybrid wins this category. Winner: RAV4 Hybrid Technology and driver assist features Both hybrid SUVs come standard with a package of advanced driver assist features including emergency automatic braking and lane keeping assistance. A helpful 360-degree camera system is standard on the highest trim of the Tucson Hybrid, but it's optional on the RAV4 Hybrid's top trims. The Tucson Hybrid also offers a more advanced highway driving assist system that helps make highway driving easier by doing most of the work for you. The Tucson Hybrid also has the advantage in tech thanks to most models having a large 12.3-inch driver display and center touchscreen. The RAV4 Hybrid starts with an 8-inch center touchscreen but offers a larger 10.5-inch unit. The standard Toyota driver display is part analog and part digital, and a fully digital 12.3-inch display is only available on the higher trim levels. Wireless smartphone connectivity is standard on both vehicles, but the Tucson Hybrid has a wireless smartphone charger as standard. It's optional on the Toyota. The Tucson Hybrid's superior tech gives it the win here. Winner: Tucson Hybrid Comfort and cargo space Both hybrid SUVs provide comfortable and supportive seats, but the Tucson Hybrid's are more plush. Both hybrid SUVs boast comfortable ride quality; however, the Hyundai has an edge, with its smoother ride giving it the advantage. The Tucson Hybrid also has a quieter hybrid powertrain. The RAV4 Hybrid tends to drone when accelerating. As for passenger space, it's pretty even, although the Tucson Hybrid offers a few more inches of rear legroom and more room for infant car seats. Both hybrid SUVs provide among the most cargo space in their class, but the Tucson Hybrid has slightly more: 38.7 cubic feet vs. 37.6 cubic feet. Winner: Tucson Hybrid Pricing and value The RAV4 Hybrid has a starting price of $33,295 for the base LE trim. The top Limited trim starts at $41,600. The Tucson Hybrid's base Blue trim starts at $34,815, and the top Limited trim has a starting price of $42,645. However, the Tucson's higher base price is justified because it comes with more standard features such as heated front seats, a larger center touchscreen and a hands-free power liftgate. It's the same for the top trims, the Tucson's Limited trim has more features than the RAV4's including the previously mentioned 360-degree camera system, a panoramic sunroof and a heated steering wheel. Another way the Tucson Hybrid offers greater value is that the RAV4 Hybrid is starting to show its age. It hasn't been redesigned since 2019, while the Tucson Hybrid's 2022 redesign and 2025 refresh make it much more modern-looking inside and out. The Hyundai also boasts a more refined and premium feel. To top it off, the Tucson offers longer warranties. Edmunds says The Hyundai Tucson Hybrid's superior comfort, value and tech make it the winner of this comparison. Even though it's slightly less fuel-efficient, the more modern Tucson Hybrid is the better buy. However, a redesigned Toyota RAV4 is right around the corner and should be significantly better.
