Latest news with #Tumodo
Zawya
20-05-2025
- Business
- Zawya
Seed Group signs joint venture with Tumodo to advance business travel management in the UAE
Dubai, UAE — Seed Group, a company of The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced a strategic partnership with Tumodo, a leading company for corporate travel management. The collaboration aims to optimise business travel operations and improve cost control for companies across the UAE and the wider MENA region. Tumodo is a UAE-based travel technology company with operations in Hong Kong, India, Kazakhstan, and Saudi Arabia. Its platform supports corporate clients in managing business travel through tools for booking, budgeting, reporting, and compliance. Among its key features are real-time data analytics, integration with accounting systems, and continuous customer support. The company currently serves over 300 organisations and processes more than 3,000 travel bookings per day, with a reported 90% user adoption rate since launching in 2021. With Seed Group's strong ties with government and corporate organisations, along with its deeprooted market knowledge, Tumodo is well-positioned to scale its operations and expand its presence across the MENA region. 'Welcoming Tumodo into our roster of partners is consistent with our drive to support technologydriven businesses that enhance operational efficiency in the UAE and broader region,' said Hisham Al Gurg, CEO of Seed Group and The Private Office of Sheikh Saeed bin Ahmed Al Maktoum. He continued, 'With the business travel sector in MENA at an upward rise, Tumodo's AI automation and integration-ready solutions will bring immense value to enterprises seeking smarter, leaner, and more secure travel management.' Sergey Karmalito, General Manager at Tumodo UAE, remarked, 'We are grateful to Seed Group for their trust and the opportunity to expand our product in the UAE. With their expertise and strong regional presence combined with our technology, the business travel landscape in the region is set to become even more seamless and advanced. Companies will be able to significantly enhance their operational efficiency and financial performance by managing corporate travel through Tumodo.' In the coming months, this alliance will empower regional and UAE-based businesses with nextgeneration corporate travel solutions. About Tumodo Tumodo, founded in the UAE, is an online business travel platform (B2B travel platform) that combines data science, modern, user-friendly design, and world-class service to offer businesses and their employees the best business travel experience. The company's intuitive platform makes booking a business trip a matter of minutes, saving businesses an average of 35% on their travel-related expenses. For more information, visit About Seed Group Over the past 20 years, Seed Group has formed strategic alliances with leading global companies representing diverse regions and industries. These companies have propelled their business interests and goals in the Middle East and North Africa region through the support and strong base of regional connections of the Seed Group. The Group's goal is to create mutually beneficial partnerships with multinational organisations and to accelerate their sustainable market entry and presence within the MENA region. Seed Group has been a key point in the success of all its partners in the region helping them reach their target customers and accelerate their businesses. The Private Office was established by Sheikh Saeed bin Ahmed Al Maktoum to directly invest in or assist potential business opportunities in the region, which meet the Private Office's criteria. For more information, visit Tumodo Media Contact Andrei Baturin baturin@ Seed Group Media Contact Nomarie Jean Lacsamana jean@
Khaleej Times
08-04-2025
- Business
- Khaleej Times
Mena business travel grows 50% in the first quarter
Business travel in the Middle East and North Africa (Mena) region surged by 50 per cent in Q1 2025, reaching $159.5 billion in revenue in 2024, recent data showed. According to Tumodo, an online business travel platform, the business travel market in the Middle East and Africa (MEA) region is expected to reach a projected revenue of $270.8 billion by 2030 and a compound annual growth rate of 8.3 per cent from 2025 to 2030. 'This growth reflects the region's economic resurgence and the increasing demand for seamless corporate travel solutions,' a statement said. As global markets stabilise and corporate ties strengthen, the Mena region is witnessing a dynamic shift in business travel patterns. The company reports that China leads as the top business travel destination from the Mena region, accounting for 25 per cent of trips, followed by the UAE (13 per cent), Saudi Arabia (five per cent), India (four per cent), and the UK (3.5 per cent). France and Germany each hold a three per cent share. Dubai remains a key transit hub, with high-frequency flights to Guangzhou and Seoul, while Riyadh, Cairo, and Doha are witnessing increased business travel due to large-scale infrastructure investments. Hospitality The Mena hospitality market was valued at $286.06 billion in 2024 and is projected to grow to $487.36 billion by 2032, with a CAGR of 6.67 per cent. Corporate travellers are demonstrating a preference for premium accommodations. Tumodo reports that four-star hotels lead bookings at 45 per cent, with five-star hotels gaining traction at 20 per cent, indicating a rise in demand for high-end stays. Moreover, luxury hotels in the Middle East saw a 145 per cent year-over-year increase in bookings during Ramadan 2025 as travellers opted for premium experiences. Three-star hotels account for 15 per cent of reservations, while apartments and budget hotels make up 15 per cent. Sustainability The sustainability focus is reshaping business travel practices worldwide. The company contributes to the UAE Environment Vision 2030 goals and promotes environmentally conscious choices. Tumodo's AI-driven solutions promote a sustainable approach to corporate travel by optimising eco-friendly routes and accommodations. This technology enables businesses to minimise environmental impact while ensuring efficiency and cost-effectiveness throughout travel. This shift highlights the growing role of AI in optimising corporate travel management and ensuring policy compliance. 'With business travel demand accelerating across Mena, organisations are prioritising efficiency, compliance, and sustainability in their travel strategies,' said Stan Klyuy, CCO at Tumodo. 'Our AI-powered platform streamlines travel management, reducing policy violations from 60 per cent to just 4 per cent, optimising budgets, and helping companies adopt more sustainable travel practices by recommending eco-friendly routes and accommodations, ultimately enhancing the overall travel experience for corporate clients.' Bleisure The evolving travel landscape also reflects the growing trend of 'bleisure' travel, combining business trips with leisure experiences. The average business trip duration has extended to 10 days, mirroring pre-pandemic norms, while room rates have increased by 10 per cent to an average of $160 per night.
Wamda
31-03-2025
- Business
- Wamda
Five proven strategies for winning the GCC B2B market
An article by Andrew Baturin, CMO of Tumodo, an online business travel platform The GCC region provides a corporate environment that fosters innovation because of its rapidly expanding economies and governments' support for digital transformation efforts. In this case, trust and relationships are crucial to commercial dealings and, eventually, to the success of the company. At the same time, regional and international competitors are vying for market share, making local competition more fierce. To achieve success, businesses should have a clear plan that incorporates thought leadership, digital marketing, and direct interaction with their target market. A B2B product can be successfully promoted in the GCC region by following these five steps. 1- Building a strong brand platform Creating a clear brand identity is essential before starting any marketing strategy. In other words, marketers should know what makes the product unique, who the primary rivals are, and what the region's prospective customers are seeking. A business should carry out a comprehensive study on local and international market trends, ascertain how the sector is anticipated to evolve over the next ten years, and ascertain how the brand can remain relevant in the face of shifting circumstances. Analysing competitors is crucial to comprehending how other businesses use their strengths to position their brands. Consequently, such analysis aids a business in creating its own distinct market strategy. Companies should conduct surveys and interviews with prospective clients in addition to conducting in-depth market research to determine their main expectations and pain areas. Consolidating all of this data provides a basis for a brand communication plan that establishes what should be said, how, and through what channels. 2- Optimising digital advertising If done correctly, digital advertising is one of the best ways to connect with business-to-business customers in the GCC. Tumodo, for example, operates in a market where B2B and B2C searches frequently cross. It implies that there is a chance of drawing in irrelevant traffic in the absence of a precise, well-crafted strategy. Developing a well-organised keyword strategy to ensure that advertising only shows up for pertinent enquiries is an efficient way to do this. Two audiences should be the focus of paid advertising. The first consists of prospective client leads, or businesses that are actively seeking a product or service that fits their demands. Businesses that haven't realised the product's worth constitute the second group. In this instance, targeted advertising on sites like Google Display and LinkedIn aids in brand introduction and long-term engagement. By changing ad settings and producing audience-relevant content, we, for instance, were able to raise our conversion rate from enquiries to contracts by 110% in just one year. 3- Using content marketing to build authority Effective content marketing is an essential strategy in the GCC, where credibility and trust are crucial in commercial partnerships. Businesses should position themselves as authorities in their industry in addition to having an internet presence. This process entails regularly posting insightful articles, business news, and case studies on professional forums, company blogs, and social media. Effective content marketing increases visibility and adds value at each touchpoint. Instead of just making sales pitches, webinars should offer helpful information and real-world insights. To establish the brand as a reliable resource, email marketing should emphasise education over sales. For instance, we have developed its thought leadership by examining the unique difficulties encountered by various professional roles within its target audience and creating content that speaks to these issues. 4- Building an in-house marketing team Given the drawbacks of outsourcing, building an effective marketing team internally can be a significant change agent. It happens occasionally that other organisations do not fully understand the company's mission, and the outcomes of their efforts do not always make the investment worthwhile. An internal marketing team, meanwhile, develops the strategy, messaging, and—most importantly—how it is carried out. Because marketing and sales teams can communicate more rapidly and effectively, campaigns may be modified more quickly, allowing greater agility. Planning is essential for such a shift, from establishing effective procedures to employing qualified experts. Nonetheless, an internal team is frequently the most beneficial strategy given the fiercely competitive environment in the GCC. 5- Enhancing offline engagement Even though digital marketing is becoming more and more popular, face-to-face communication is still one of the most effective ways to create enduring commercial partnerships in the GCC. Live events like trade shows, business forums, and industry exhibits give companies a chance to meet new customers and demonstrate their knowledge to pertinent audiences. Similarly, networking gatherings are quite beneficial. For instance, we recently invited both existing and prospective customers to a business brunch. In addition to encouraging loyalty and preserving goodwill among current customers, events such as these give prospective customers the chance to hear firsthand accounts of success from people who have already used the product. Peer-to-peer validation like this frequently has greater clout than any advertising campaign. The best approach is usually a well-balanced mix of offline and online activities. How do these strategies drive real results? A comprehensive, multimodal approach that emphasises establishing trust, educating the market, and establishing credibility through digital and personal involvement is necessary for long-term success in the GCC. To build expert authority and interact with potential customers, businesses should develop a distinctive brand identity and identify their niche in the market. This could be accomplished through the use of digital marketing tools and the maintenance of an offline presence through client engagement events, industry conferences, and forums. By following these five critical steps, firms may position themselves as experts in the field and achieve sustained growth in one of the world's most active B2B markets.
Zawya
30-01-2025
- Business
- Zawya
Tumodo targets 10% of Kazakhstan's business travel market by 2028
Tumodo is entering Kazakhstan's growing market, which is driven by an expanding business travel sector. In 2023, the Kazakhstan travel market generated an estimated $1.8 billion in revenue, reflecting a 20% YoY growth. United Arab Emirates — Tumodo, a leading business travel platform in the MENA region and India, is expanding into Kazakhstan. Following its 2024 expansion into Saudi Arabia and India, the company plans to achieve a 10% market share by 2028 through infrastructure enhancement and local partnerships. The move capitalises on the Central Asia region's robust growth trajectory. In 2024, the travel & tourism sector is projected to contribute $15.7 billion to Central Asia's economy, accounting for 4.2% of the total. By 2034, the sector's contribution is expected to reach $24.5 billion, with a 4.6% compound annual growth rate (CAGR). To serve this expanding market, Tumodo is introducing advanced AI-powered features that streamline trip management, enhance personalisation, and provide comprehensive travel analytics. The company's sustainability initiative, TumodoGreen, employs AI analytics to track carbon footprints and recommend environmentally conscious travel options. "Tumodo's entry into Kazakhstan marks an important milestone for our company. Given the rising demand for efficient business travel solutions, I see immense potential in this region," stated Vladimir Kokorin, founder of Tumodo. "Kazakhstan serves as a bridge between Europe and Asia, presenting us with unique opportunities to expand further into the Europe market." Kazakhstan's strong digital foundation, evidenced by its 24th position in the 2024 UN e-government rating, provides an ideal environment for Tumodo's technology-driven solutions. Through seamless integration with HR platforms and AI-powered optimisation, the platform helps businesses reduce travel expenses up to 35% while improving operational efficiency. Tumodo's ambitions extend far beyond leading the Kazakh market. The company aims to leverage this success for further global expansion. One of Tumodo's main goals for 2025 will be the European market, which is anticipated to reach $449.9 billion by 2027, reflecting a recovery in business travel spending. About Company Tumodo, founded in the UAE, is an online business travel platform (B2B travel platform) that combines data science, modern, user-friendly design, and world-class service to bring businesses and their employees the best experience in business travel. The company's intuitive platform makes booking a business trip a matter of minutes, saving businesses an average of 35% on their travel-related expenses.
