23-04-2025
Tunisia in the crosshairs of Brazilian business leaders
A Brazilian trade delegation is expected in Tunis at the end of May 2025 as part of a visit organized on the initiative of the Brazilian Trade and Investment Promotion Agency (APEX-Brasil) to explore the Tunisian market and its products, according to Ambassador of the Federal Republic of Brazil in Tunis, Fernando José Marrone de Abreu.
During a meeting held on Monday in Tunis with President of the Tunisian Confederation of Industry, Trade and Handicrafts (UTICA), Samir Majoul, the Brazilian diplomat explained that the mission, who will also include Algeria and Morocco, will be led by a number of Brazilian businessmen and representatives of economic institutions.
It will be an opportunity to hold bilateral meetings and opening up new horizons for cooperation and partnership, particularly in the food processing, pharmaceutical, transport, tourism and automotive sectors… according to information published by the employers' association.
Both parties underlined the importance of developing relations between the two countries, particularly in the economic and trade fields, in line with global challenges and the opportunities offered by international partnerships.
In line with South-South complementarity
In the same context, the two sides discussed ways to strengthen trade and investment exchanges between the two countries and broaden the horizons of cooperation in many sectors and areas.
They underlined the pioneering role that the Tunisian-Brazilian Joint Business Council can play in supporting the partnership between businessmen in both countries, facilitating bilateral meetings and organizing joint economic events and exhibitions.
In the same context, both parties renewed their commitment to continue working together to strengthen bilateral economic relations and promote trade in a way that serves the interests of both countries and supports the path of development and South-South complementarity, according to the same source.
The meeting at the headquarters of the employers' organization was attended by a number of members of the National Executive Committee, the head of the Tunisian side of the Tunisian-Brazilian Business Council and representatives of the Union's economic sectors.
It should be noted that a delegation from the Confederation of Industry, Trade and Handicrafts, comprising a number of leaders from various sectors, will accompany the former Foreign Minister, Nabil Ammar, on an official working visit to Brazil in July 2024, as part of a mission representing the private sector and Tunisian official structures responsible for the pharmaceutical and phosphate sectors, in addition to customs.
The visit will be marked by the organization of a Tunisian-Brazilian business forum and the activation of the joint business council, as well as the holding of bilateral meetings between the delegation of Tunisian businessmen and their Brazilian counterparts, according to the same press release.
Phosphate and olive oil versus coffee and soft drinks
It should be recalled that Tunisia's trade with Brazil amounted to around 1,530.4 billion dinars in 2024, compared with 1,541.1 million dinars a year ago.
The same statistics show that the main products exported from Tunisia to Brazil were chemicals, phosphates, olive oil, dates and electrical machinery, while the main products imported by Brazil were coffee, sugar and soft drinks.
The total volume of Brazilian olive oil imports in 2024 amounted to around 250,000 tons, with a total value of around $695 million.
Diplomatic relations between the two countries were established in 1956, followed by the agreement signed in 1990, which created the Tunisian-Brazilian Joint Economic Council.
In 2001, the two countries signed a memorandum of understanding for political consultations.
