Latest news with #Tyaani
Fashion Network
03-06-2025
- Entertainment
- Fashion Network
Tyaani Jewellery by Karan Johar partners with Shefali Shah for new campaign
Tyaani Jewellery by Karan Johar has partnered with actor Shefali Shah to launch its latest campaign, 'Forces of Tyaani,' and will unveil nine more brand ambassadors. Debuting one a week, the label aims to spotlight women who have defined success on their own terms. The 360-degree campaign aims to reshape the narrative around fine jewellery, moving beyond bridal and festive wear to celebrate strength, individuality, and modernity, the brand announced in a press release. The debut visuals feature Shefali Shah in a classic Tyaani jewellery set, made with gold, precious gemstones, and cut and uncut diamonds. ''Forces of Tyaani' lies at the very heart of our brand philosophy- redefining luxury not by uniformity or status, but by celebrating individuality,' said Karan Johar, founder of Tyaani Jewellery in a press release. 'It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family.' 'Forces of Tyaani' aims to blend craftsmanship with personal storytelling, according to Johar. Tyaani Jewellery is currently present in seven cities, including Delhi, Mumbai, and Bengaluru, and will open its first Ahmedabad store on June 8. The label also retails online through its direct to customer e-commerce store.
Hans India
02-06-2025
- Entertainment
- Hans India
Shefali Shah Joins Karan Johar's Tyaani Jewellery as Face of New Campaign
Mumbai, 2 June 2025: Tyaani Jewellery by Karan Johar, one of India's leading jewellery brands, has unveiled its all-new campaign, 'Forces of Tyaani', introducing acclaimed Bollywood actor Shefali Shah as the first brand ambassador in the series. This marks a bold, new chapter in the company's journey, with over 10 distinctive ambassadors. Tyaani Jewellery by Karan Johar is set to bring together celebrated actors who have redefined success on their own terms. With a new face introduced every week, each one a force in their own right, the campaign will unfold over the next few months across multiple platforms. The first look of 'Forces of Tyaani' features Shefali Shah, her commanding presence is captured through powerful storytelling that inspires women to embrace and express their strength unapologetically. She appears magnetic in a classic Tyaani necklace—crafted in gold, precious gemstones, cut and uncut diamonds—an ultimate expression of fine jewellery that resonates with every woman's rhythm, story, and spirit. The campaign celebrates individuality as the rarest form of luxury, highlighting the entire spectrum of women who discover and wear their unique strength with pride. Karan Johar, Founder, Tyaani Jewellery, shares his enthusiasm on this campaign: 'We are truly excited about this new chapter. 'Forces of Tyaani' lies at the very heart of our brand philosophy—redefining luxury not by uniformity or status, but by celebrating individuality. At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family' Bringing the idea of Real Women, Real Stories, Real Jewellery to life, 'Forces of Tyaani' is more than a campaign—it's a cultural movement. Every piece of jewellery becomes a personal talisman, rooted in craftsmanship, intention, and authenticity—moving beyond superficial gloss to celebrate inherent beauty.
Time of India
02-06-2025
- Entertainment
- Time of India
Shefali Shah refashions heritage jewellery with a modern flair with Tyaani Jewellery
Tyaani Jewellery by Karan Johar , one of India's jewellery brands, has unveiled its new campaign, ' Forces of Tyaani ', introducing Bollywood actor Shefali Shah as the first brand ambassador in the series. This marks a new chapter in the company's journey, with over ten distinctive ambassadors. Tyaani Jewellery by Karan Johar is set to bring together celebrated actors who have redefined success on their own terms, the brand stated in a press release. With a new face introduced every week, each one a force in their own right, the 360 degree campaign will unfold over the next few months across multiple platforms. The first look of 'Forces of Tyaani' features Shah, her commanding presence is captured through powerful storytelling that inspires women to embrace and express their strength unapologetically. Rooted in the brand's ethos of bringing innovation, the campaign showcases an art form that involves delicate craftmanship, refashioning heritage jewellery with a modern flair. Bringing the idea of Real Women, Real Stories, Real Jewellery to life, 'Forces of Tyaani' is more than a campaign—it's a cultural movement , it added. In this campaign, Shah is seen wearing the classic Tyaani masterpiece—crafted in gold, precious gemstones, cut and uncut diamonds—an ultimate expression of fine jewellery that resonates with every woman's rhythm, story, and spirit. Through this initiative, the brand extends an open invitation to every consumer to discover and wear a piece that is personal, intimate, and a reflection of self-expression. Karan Johar, founder, Tyaani Jewellery, shares his enthusiasm on this campaign, 'At its core, the campaign champions strength, authenticity, and innovation—the very pillars on which Tyaani was built. It's a moment of pride and sheer joy to welcome Shefali to the Tyaani family.' Watch the video here: View this post on Instagram A post shared by Karan Johar (@karanjohar)
Time of India
02-05-2025
- Entertainment
- Time of India
Karan Johar's show-stopping ruby and diamond ring steals the spotlight at WAVES 2025
The fashion fireworks at Mumbai's WAVES 2025 summit aren't limited to red-hot outfits - celebrities are also turning heads with some seriously statement jewellery . Case in point: filmmaker-turned-style icon Karan Johar, who rocked Day 1 in a colossal ring from his own Tyaani Jewellery line that has us all doing a double take. Draped in a sleek black Manish Malhotra bandhgala kurta and matching trousers, Karan skipped the usual ring stack and went instead for one oversized treasure: an 18 karat gold piece centered with a rectangular, deep-red gemstone and outlined in brilliant natural diamonds. At ₹2,94,800, it's not for the faint-hearted but then, neither is Johar's bold sense of style. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Nabeul: AI guru Andrew Ng recommends: Read These 5 Books And Turn Your Life Aroun... Blinkist: Andrew Ng's Reading List Undo Rather than crowd his fingers, he let this single giant ring take centre stage. The effect? Instant drama and a masterclass in how to elevate a minimalist ethnic ensemble with one unforgettable accent. Topping off the look with clear-frame spectacles, Karan proved that true style isn't about more - it's about the right piece, worn with confidence. For men itching to inject some personality into their outfits, this is your cue. Inspired by Karan's approach, reach for one standout ring - think a chunky signet with a coloured gemstone or a bold diamond piece and pair it with tailored neutrals: a sharp suit, a crisp bandhgala, or a clean kurta set. The key is restraint everywhere else, so your ring can shine without competition. Of course, not everyone needs or wants a rock that big every day. If you're drawn to the drama of diamonds but prefer something more understated, opt for a smaller cocktail ring or a slim band set with a single sparkling stone. It will nod to the trend while feeling wearable for weddings, festive dinners, or date nights. And when in doubt, match your ring to your watch for a cohesive look that ties everything together. Karan himself has always believed that jewellery is an extension of one's personality. As he told Vogue India in 2017, 'Jewellery adds to your personality and it all depends on how you are carrying it. On a regular day, wearing a small set could look heavy if you style it wrong; on a special occasion, you could still feel under-dressed if you lack confidence. So wear jewellery with conviction and be unapologetic about it.' From WAVES 2025's glittering red carpet to your own wardrobe, take note: one incredible ring, worn well, can transform an outfit from simply stylish to truly iconic. Put on that bold piece, stand tall, and let your confidence do the rest. Masterclass for Students. Upskill Young Ones Today!– Join Now
