Latest news with #UAENationalStrategyforAI2031
Mid East Info
09-05-2025
- Business
- Mid East Info
The AI Revolution in Brand Communication: A Dubai Perspective
By: Adel Al Awadhi – Marketing and Communications Director, Keolis MHI As we navigate the ever-evolving landscape of marketing in 2025, it's clear that AI has become an crucial tool for brand communication, particularly in tech-savvy hubs like Dubai. The UAE's embrace of AI-driven marketing strategies offers valuable insights for forward-thinking marketing directors worldwide. What can AI do for brand communications? One of the most significant advantages of AI in brand communication is its ability to deliver personalized experiences. In Dubai's competitive market, standing out is crucial, and AI is making this possible through hyper-personalization. By 2025, 90% of online content is projected to be generated or influenced by AI. This trend is evident in the UAE's e-commerce sector, where AI chatbots are being rapidly adopted to enhance the online shopping experience. These chatbots assist customers in navigating websites, answering queries, and providing personalized recommendations based on browsing history Another significant breakthrough for AI is its role in transforming Out-of-Home (OOH) advertising across the UAE and the wider GCC region, with AI leading this evolution. Digital billboards are now equipped with AI-driven analytics that adjust content in real-time based on audience demographics, weather conditions, or even traffic flow. Dubai, known for its futuristic urban infrastructure, is already leveraging AI-powered OOH advertising to create more engaging and dynamic consumer experiences. From tailored ads to the passing audience to smart sensors that analyze foot traffic and optimize ad placements, AI is turning static billboards into interactive brand experiences that drive higher engagement and ROI. What about automation? AI is streamlining operations and driving efficiency in communication and also revolutionizing back-end operations. AI-powered tools can automate routine tasks like social media scheduling, content moderation, and customer service inquiries. This allows marketing teams to focus on strategy and creative innovation. For example, AI chatbots can handle common customer queries, ensuring 24/7 support while freeing up human resources for more complex tasks. Creating a unique opportunity, and in Dubai, with its vision for technological innovation, is uniquely positioned to lead the AI revolution in brand communication. As a global hub for business, tourism, and culture, the city offers an ideal ecosystem for integrating AI into marketing strategies. The UAE's leadership has already set a precedent by launching ambitious initiatives like the UAE National Strategy for AI 2031, aiming to position the country as a leader in AI by harnessing it for public and private sector growth. As we look ahead, the potential for AI in brand communication is limitless. Emerging technologies like generative AI models (such as GPT-4, Midjourney, DALL-E, and beyond) are already enabling brands to create compelling content at scale. In Dubai, where innovation is a cornerstone of growth, embracing AI can set brands apart in an increasingly competitive market. By harnessing the power of AI, Dubai's marketing and communications leaders can drive meaningful engagement, enhance customer experiences, and elevate their brand's presence on the global stage. The future of brand communication is here, and it's powered by AI.
Emirates 24/7
23-04-2025
- Business
- Emirates 24/7
Hamdan bin Mohammed witnesses launch of Dubai's first PhD programme in AI
- Hamdan bin Mohammed witnesses launch of Dubai's first PhD programme in Artificial Intelligence during Dubai AI Week - Initiative announced by the University of Birmingham Dubai supports the UAE National Strategy for AI 2031 and strengthens Dubai's position as a global innovation hub His Highness: The academic sector plays a key role in shaping our future. Its contribution is crucial in preparing the talent and expertise required to drive Dubai's future readiness His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of the Board of Trustees of the Dubai Future Foundation, witnessed the launch of Dubai's first-ever PhD programme in Artificial Intelligence, announced by the University of Birmingham Dubai during Dubai AI Week 2025. The launch of the programme marks a new chapter in Dubai's journey to become a global hub for AI, supporting the UAE National Strategy for Artificial Intelligence 2031 and reinforcing the emirate's long-term vision to foster innovation through advanced education and research. HH Sheikh Hamdan bin Mohammed highlighted the importance of initiatives that contribute to both local and global innovation ecosystems. 'The academic sector plays a key role in shaping our future. Its contribution is crucial in preparing the talent and expertise required to drive Dubai's future readiness,' His Highness said. 'The new PhD programme will help develop specialised talent in key areas of artificial intelligence, including smart city development, advanced healthcare, sustainability, and future mobility – core components of Dubai's ongoing digital transformation,' His Highness added. The launch of the programme was attended by His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, and Deputy Managing Director of the Dubai Future Foundation. Dubai AI Week 2025 is being organised by the Dubai Centre for Artificial Intelligence, an initiative of the Dubai Future Foundation, and under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. The PhD programme aims to build a robust talent pipeline that will drive homegrown innovation and ensure the ethical, inclusive, and impactful development of artificial intelligence in the region. It is fully accredited by the Commission for Academic Accreditation (CAA) of the UAE Ministry of Education and recognised for its academic and research excellence. Students accepted in the programme will pursue diverse streams such as AI for medicine and healthcare, natural language processing, computer vision, AI ethics and regulation, and explainable and trustworthy AI. The curriculum includes personalised academic supervision, advanced research training, and access to AI labs, incubators, and government-led innovation initiatives. The initiative is developed in collaboration with the UAE National Program for Artificial Intelligence and reflects the UAE's commitment to empowering future generations with the skills and knowledge needed to lead in the AI era. Running from 21 to 25 April, the Dubai AI Week aims to unite international experts, entrepreneurs, policymakers, regulators, investors, and innovators – from agile startups to global tech giants – to drive global AI innovation. Follow Emirates 24|7 on Google News.
