12 hours ago
Hamburg to Open UBS Digital Art Museum, Europe's Largest Immersive Art Destination
Summary
Hamburg will become home to Europe's largest institution dedicated entirely to digital and immersive art. Set to open doors in 2026, the UBS Digital Art Museum marks a major milestone in continent's cultural landscape, debuting with a full-building takeover by the acclaimed Japanese art collectiveteamLabacross its expansive, 6,500-square-meter space.
Located in the waterfront district of HafenCity, the institution departs from the conventional 'look, don't touch' model. Its inaugural exhibition, teamLab Borderless Hamburg, promises to deliver a multisensory experience that tests the limits of perception. With algorithmic landscapes and cascading light waterfalls in-hand, the exhibition marks the collective's third permanent museum showcase, following Tokyo, Shanghai andJeddah— but the first of its kind in Europe.
The vision for the museum first came to light after tech entrepreneur Lars Hinrichs visited theTokyoiteration of Borderless in 2019. With his sights set on bringing the experience to Europe, he joined forces with Artistic Director Ulrich Schrauth, securing a prime site in the heart of Hamburg's up-and-coming cultural core. WhileUBSjoins as a naming sponsor and strategic partner, the institution remains privately operated, with a mission centered on artists and public engagement.
The museum's ambitions go beyond its art offerings, as the UBS Digital Art Museum also aiming to become Europe's largest climate-neutral museum, which will be achieved through various initiatives, such as carbon offsetting and transparent ticket pricing.
For more updates and information on the opening, head to the museum'swebsite.
