Latest news with #UEFAChampion'sLeague
Campaign ME
10-03-2025
- Business
- Campaign ME
Liverpool FC brings back Adidas as the club's official kit partner
Adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards. Effective 1 August 2025, Liverpool FC will wear Adidas for the third time in its history, building on previous partnerships during some of the club's most iconic eras from 1985-1996 and again from 2006-2012. During this time the club secured an array of trophies including three domestic league and eleven domestic cup titles, while some of the jerseys are considered among the most loved kits of the era. As part of the latest partnership, the sports brand will supply match kit, training wear and culture wear to all men's, women's, academy teams and LFC Foundation staff. Bjørn Gulden, Chief Executive Officer of Adidas, said, 'We are very excited that Adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level.' Gulden added, 'The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.' The announcement follows an exciting time for the club, with the men's team sitting top of the domestic league and qualifying for the knock-out stages of the UEFA Champion's League, as well as the women's team firmly establishing themselves as a mainstay at the highest level of domestic competition. Billy Hogan, Chief Executive Officer of Liverpool Football Club, said: 'Everyone at the club is incredibly excited to welcome Adidas back into the LFC family once again. We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time. 'It's the perfect time for us to partner together once again and we look forward to creating more iconic kits and continued on the pitch success, that will build on our wonderful, shared history.' The deal builds on existing relationships between Adidas and many Liverpool Football Club players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby and Jenna Clark. Details of the first Adidas Liverpool kits will be revealed via club and Adidas channels on 1 August 2025.
Zawya
10-03-2025
- Business
- Zawya
Adidas and Liverpool Football Club announce multi-year partnership
United Arab Emirates – Today, adidas and Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards. From 1st August 2025 Liverpool FC will wear adidas for the third time in its history with the sports brand supplying match kit, training wear and culture wear to all men's, women's, academy teams and LFC Foundation staff. Liverpool FC and adidas worked closely throughout some of the club's most iconic eras from 1985-1996 and again from 2006-2012. During this time the club secured an array of trophies including three domestic league and eleven domestic cup titles, while some of the jerseys are considered among the most loved kits of the era. The announcement follows an exciting time for the club, with the men's team sitting top of the domestic league and qualifying for the knock-out stages of the UEFA Champion's League, as well as the women's team firmly establishing themselves as a mainstay at the highest level of domestic competition. Bjørn Gulden, CEO of adidas, said: ' We are very excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. We are honored to once again provide the players with cutting-edge technology to perform at the highest level. The jerseys worn during previous partnerships are some of the greatest ever created. We are looking forward to bringing back some of these classics and creating new exciting products for the fans.' Billy Hogan, chief executive officer, Liverpool Football Club, said: 'Everyone at the club is incredibly excited to welcome adidas back into the LFC family once again. We have enjoyed fantastic success together in the past and created some of the most loved LFC kits of all time. It's the perfect time for us to partner together once again and we look forward to creating more iconic kits and continued on the pitch success, that will build on our wonderful, shared history.' The deal builds on existing relationships between adidas and many Liverpool Football Club players, including Mohamed Salah, Trent Alexander-Arnold, Curtis Jones, Darwin Núñez, Alexis Mac Allister, Diogo Jota, Luis Díaz, Ryan Gravenberch, Fuka Nagano, Mia Enderby and Jenna Clark. Details of the first adidas Liverpool kits will be revealed via club and adidas channels on 1st August 2025. ABOUT ADIDAS adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023. ABOUT ADIDAS IN FOOTBALL Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women's World CupTM, the UEFA European Football ChampionshipTM, the UEFA Women's European Football ChampionshipTM, the UEFA Champions LeagueTM ,the UEFA Women's Champions LeagueTM, and Major League Soccer (MLS). Adidas also sponsors some of the world's top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas is also partner to some of the best athletes in the game including Leo Messi, Jude Bellingham, Aitana Bonmati, Lamine Yamal, Mohamed Salah, Pedri, Florian Wirtz, Alessia Russo, Lena Oberdorf, Gabriel Jesus, Serge Gnabry, Son Heung Min, Vivianne Miedema, Trinity Rodman, Mary Fowler, and Wendie Renard. ABOUT LIVERPOOL FC Founded in 1892, Liverpool FC is one of the world's most historic and famous football clubs, having won 19 League Titles, including the Premier League, eight FA Cups, ten League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women's Super League titles and one Women's Championship. As a socially responsible Club, Liverpool FC is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation. For press information, please contact: Ahmed Yousif Ryan Costa
Yahoo
03-03-2025
- Entertainment
- Yahoo
Prime Video U.K. Director Chris Bird Stepping Down After 14 Years
Chris Bird, the director of Prime Video UK, has decided to step down from the role and leave the company after more than 14 years. The news was announced in an internal memo sent to staff by Brigette Ricou-Bellan, the general manager of Prime Video EU, who noted that Bird had been with Amazon since joining as part of its acquisition of early streaming service LoveFilm in 2010 before taking over leadership of the U.K. team in 2021. More from Variety 'Anora' Won Best Picture: Here's How to Watch the Dark Romantic Comedy Online Tank Davis vs. Lamont Roach Pay-Per-View: How to Watch the Premier Boxing Champions Live Online 'The Brutalist' Releases on Digital: Here's How to Watch the Oscar-Nominated Film Online 'In that time, Chris has helped to grow Prime Video UK into one of the most influential streaming services in the U.K., overseeing major milestones such as the recent launch of UEFA Champion's League, the acquisition of Bray Studios as well as appearing in governmental select committees to demonstrate the importance of PV UK to the UK film and TV industry,' she wrote. 'Working with our content and studios partners on launches such as 'The Rig,' 'The Devil's Hour' and of course, 'Clarkson's Farm,' Chris has played a large part in establishing Prime Video as the premier entertainment destination in the U.K.. We're very grateful to Chris for all his contribution to the PV business and to Amazon, and we wish him the very best.' In a message to his colleague, Bird reflected on the seismic changes that had taken place in the industry since he first started. 'When I first joined a crazy small start-up called LoveFilm in 2004 (that was incorporated into Prime Video in 2010), our goal was to use new technology to help customers access film and TV in a deeper, more convenient, better value-for-money manner,' he wrote. 'We cared about having a great selection of programming, innovating on behalf of customers, and delighting them with an ever refreshing offering. We dreamed, one day, to make our own UK TV series. It is incredibly rewarding now to look back and see how we have stood by these principles, built a world-beating business, and served hundreds of millions of customers so well, with so much.' Bird is set to leave Prime Video later this month, with Ricou-Bellan noting that a search for his successor would begin 'shortly.' Best of Variety What's Coming to Disney+ in March 2025 What's Coming to Netflix in March 2025 New Movies Out Now in Theaters: What to See This Week
