Latest news with #UEFANationsLeagueFinals™
Korea Herald
4 days ago
- Sport
- Korea Herald
Carlsberg lays on the perfect ride to surprise taxi drivers during the UEFA Nations League Finals™ 2025
COPENHAGEN, Denmark, June 6, 2025 /PRNewswire/ -- A fleet of football-fanatic taxi drivers were booked for what they thought was a standard fare, only to find on arrival that they were being surprised by Carlsberg with the opportunity to watch the UEFA Nations League Finals™ 2025, Semi Final 1 between Germany and Portugal in the ultimate football setting. As the official Beer of UEFA Men's National Team Football, Carlsberg wants to bring more access to the best of football around the world. With taxi drivers key to the nighttime economy, playing a fundamental role in helping fans enjoy the game fully – and ensuring they have a safe journey home – Carlsberg created the 'Fare Game' event to give back to theses drivers who so often miss out on watching football live. This comes as global research, commissioned by Carlsberg, revealed that whilst 9 in 10 taxi drivers around the world call themselves football fans, almost two thirds (60%) miss major football matches due to work. In fact, over half (58%) are simply unable to afford to take the time off, with financial pressures being a driving factor (86%). If they do make the tough call to tune into a match and sacrifice fares, they can lose out on upwards of £200 – demonstrating the real cost of being a fan behind the wheel. Perhaps that's why 9 in 10 have chosen to work when a sporting moment is on despite wanting to watch it. The taxi drivers arrived at The Fare Game cab park – the ultimate spectator zone specifically created by Carlsberg in Berlin to host the drivers – to watch the match on a cinematic screen. With Carlsberg 0.0 beer available for free, the delighted drivers could kick back, enjoy tasty snacks and cheer on their national team with fellow drivers. Topping this all off was the reassurance that Carlsberg would cover the full fare, so they weren't left out of pocket. "That was incredible. I was very surprised, I felt like a superstar. I had no idea about anything. There were so many people cheering us on. Thank you Carlsberg for giving us the opportunity to enjoy the match. It was just incredible!", said taxi driving football fan Mehdi Tamaz. With such a passion for the sport, missing out on big sporting events hits taxi drivers personally too. 6 out of 10 taxi drivers report that hearing celebrations while driving the streets heightens the feeling of missing out on a big sporting event, and a further 58% say they feel like a less dedicated fan when unable to watch live sporting events due to work. Choosing work over the football also sees taxi drivers miss out on the shared experience of watching with loved ones and other fans, something two fifths (58%) say they miss out on the most. And for those working, it means they have often watched a key moment like a semi-final match, with a passenger in the car (57%). Taxi drivers are often relied on by football fans to get them to the game, with 57% having helped fans make games they would have otherwise probably missed. This reliance on cabbies however leaves many having to resort to finding other ways to keep up to date with the latest scores. In fact, a fifth (21%) depend on the radio to keep up with the action and almost a quarter (26%) rely on asking their passengers for updates on the game. Meanwhile over a quarter are forced to use their breaks to catch the highlights (28%) or have even pulled over during rides to watch live moments of a match (27%). Lynsey Woods, Global Brand Director at Carlsberg said,"Carlsberg is committed to giving everyone access to the best of football and through our new partnership with UEFA, we were able to make this happen for some of the biggest fans out there – taxi drivers. We recognized that the dedication of taxi drivers to keep our city moving often meant they missed out on the biggest matches globally. So, we wanted to create an unforgettable experience for them and offer taxi drivers access to the game, allowing them to enjoy the best of football surrounded by other likeminded passionate fans." To bring the campaign to life, a short documentary film captured the drivers' emotional journey and the best moments from the event, with the film highlighting the sacrifices these drivers make and the power of shared experiences, find out more on Fare Game here. As part of Carlsberg's sponsorship of UEFA Men's National Team Football, the brand will continue to offer fans access to the best of football. About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit The research was conducted by Censuswide, among a sample of 2600 taxi drivers (18+) in the UK (1,000), Portugal (500), Germany (1,000) and China (100). The data was collected between 15.05.2025 – 22.05.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
Yahoo
5 days ago
- Business
- Yahoo
Atos to deliver key IT services and applications for UEFA Nations League Finals™ 2025
Press Release Atos to deliver key IT services and applications for UEFA Nations League Finals™ 2025 Paris, France – 5 June, 2025 – Atos, the Official Information Technology Partner of UEFA National Team Football, will deliver key IT services and applications support for the UEFA Nations League Finals™(UNLF) 2025, taking place from June 4 to June 8, 2025, in Germany. Atos' expertise will once again support hundreds of millions of fans worldwide to share the electrifying experience of one of the highest profile football tournaments. To provide the best experience for all stakeholders, from the European football family to fans and media, Atos will be responsible for managing core IT planning and operations systems all requiring the highest level of reliability, efficiency and security. These solutions include: Event Management systems including accreditation, access control solutions, competitions solutions, radio communication and service desk services. Diffusion system like the football service platform, the mobile app, the website including some embedded gaming functionalities such as match predictor and quiz about competitions. End-to-end cybersecurity services, from compliance and threat intelligence to on-the-ground and hybrid-cloud security. Since the inception of their partnership in 2022, Atos have assisted UEFA on a day-to-day basis to manage, improve, and optimize its complex technology landscape and in facing new technology challenges. In a new data consumption era, large sport associations need to keep pace with the expectations of their audiences, especially the youth fan base, who are craving for more personalization, technology and data, engagement and real-time information. To meet these challenges, Atos and UEFA have been striving to continuously introduce innovations driving immersive fan experiences with secure, real-time data and deliver best-in class, AI-powered IT solutions. Atos, helped make the UEFA EURO 2024™ a tremendous success, supporting over 200 applications, over 6 million app download, almost 1.3 billion email and app push notifications, and a cumulated live audience of over 5 billion. Atos and UEFA also introduced innovative applications like the Football Service Platform, providing data and statistics such as results, line-ups, live match events, players status and ranking of all UEFA teams, transforming all stakeholders' experience. The entire Atos team, from the IT Command Center of UEFA in Nyon (Switzerland) to the delivery centers in Madrid and Barcelona (Spain), as well as Egypt, Poland, Romania and France are committed on daily basis to making sure UEFA is well-prepared to deliver exceptional experiences to fans around the world. "We are excited to feel the competition pressure building up as we enter the last stages of UEFA Nations League preparation. Our team is working tirelessly to make sure we once again deliver a secure, flawless and innovative service to UEFA and provide all football fans with an unforgettable tournament experience." said Nacho Moros, Head of Atos Major Events. 'Since the beginning of our partnership with Atos in 2022, we have been making advances in the quality of services we are introducing and providing to all the Football stakeholders. We are confident that the 2025 edition of the Nations League will once again leverage the most advanced technologies to provide all football fans an amazing experience', stated Hosni Ajala, Chief of ICT at UEFA. Atos has been serving its partners and customers through a dedicated in-house sports and major events division ('Major Events') for over 3 decades, giving it an unmatched experience and the flexibility to serve its customers regardless of their exposure, size and scale. From global events to local competitions, Atos consistently strives to deliver technology excellence to its entire customer base. Atos has been involved with the Olympic Movement since 1992 and the Paralympic Movement since 2002 and is the Official Digital Technology Partner of the European Olympic Committees, as well as the official Digital partner for Special Olympics International. The company is also the Official Information Technology Partner of UEFA National Team Football. Most recently, Atos has been instrumental in delivering successful leading-edge IT services for iconic events such as the Olympic and Paralympic Games Paris 2024 or inspiring events such as Invictus Games Vancouver 2025 or the Special Olympics Torino Winter Games 2025. To learn more about Atos solutions for sporting events and major events, visit Atos Major event. *** About Atos Group Atos Group is a global leader in digital transformation with c. 72,000 employees and annual revenue of c. € 10 billion, operating in 68 countries under two brands — Atos for services and Eviden for products. European number one in cybersecurity, cloud and high-performance computing, Atos Group is committed to a secure and decarbonized future and provides tailored AI-powered, end-to-end solutions for all industries. Atos is a SE (Societas Europaea) and listed on Euronext Paris. The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space. Press contact Laurent Massicot – – 33 (0)7 69 48 01 80 Attachment PR Global - Atos to deliver key IT services and applications for UEFA UNLF 2025Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
20-03-2025
- Business
- Yahoo
CARLSBERG CELEBRATES RETURN TO UEFA NATIONAL TEAM COMPETITIONS, SIGNING NEW LONG-TERM PARTNERSHIP
Carlsberg has signed a new multi-year partnership deal with UEFA to become the Official Beer of UEFA National Team Football The first competition of the sponsorship kicks off with the return of the European Qualifiers in March 2025 As part of the sponsorship, Carlsberg will benefit from exclusive pouring rights at UEFA EURO 2028™, UEFA Women's EURO 2029, UEFA Futsal EURO™ and UEFA Nations League Finals™ COPENHAGEN, Denmark, March 20, 2025 /PRNewswire/ -- Carlsberg and UEFA have today announced a long-term partnership deal making Carlsberg the Official Beer of UEFA National Team Football. This includes UEFA EURO 2028™ and UEFA Women's EURO 2029, UEFA Nations League Finals™ and UEFA Women's Nations League, Men's & Women's European Qualifiers and UEFA Futsal EURO™. Kicking off with the return of the European Qualifiers, the first competition of the sponsorship in March 2025, the deal marks the return of Carlsberg to the topflight of European national team football, following its previous long-standing partnership with UEFA which lasted for more than two decades from 1988 to 2016. It represents a continuation of the Danish brewer's long-standing commitment to the world of sport, made evident through their 33-year partnership with Liverpool Football Club. During its time as a loyal partner, LFC and Carlsberg continue to work side by side to deliver impactful and meaningful campaigns that celebrate the club's illustrious history and, most importantly, give more access to the best of football for its fans. As part of the sponsorship, Carlsberg will benefit from exclusive pouring rights at UEFA EURO 2028™, UEFA Women's EURO 2029, UEFA Futsal EURO™ and UEFA Nations League Finals™, as well as being featured on perimeter boards and media interview backdrops more widely across other UEFA National Team Competitions. Carlsberg, the Official Beer of UEFA National Team Football, will also continue to offer football fans access to unique experiences over the course of the partnership. The list of competitions involved in the deal includes: UEFA EURO 2028™ UEFA Women's EURO 2029 UEFA Nations League Finals™ 2025, 2027, 2029 UEFA Women's Nations League 2025-2030 Men's European Qualifiers 2025-2029 Women's European Qualifiers 2028, 2029 UEFA Futsal EURO™ 2026, 2030 Speaking about the partnership, Lynsey Woods, Global Brand Director at Carlsberg, said: "It's a privilege for us to be the Official Beer of UEFA National Team Football. At Carlsberg we love giving people access to the very best experiences, and this partnership is a brilliant opportunity for Carlsberg to provide fans with access to the very best of football. "Carlsberg and our wider portfolio of beers will offer fans unforgettable experiences. We are excited about the opportunities we can support on many levels, ranging from women's football, the fan experience, memorable match day moments to name but a few. Carlsberg and football make a great team. "The sport has grown exponentially in the years since we first sponsored UEFA EURO 1988 and there's never been so many eyes on football, particularly at the international level. With such an exciting lineup of competitions on the horizon, we can't wait to continue investing in this journey for both women's and men's football." UEFA President Aleksander Čeferin commented: "Carlsberg and UEFA have been partners dating back to UEFA EURO 1988, and we're excited to kick off this next chapter together. With an incredible lineup of European national team competitions ahead, we look forward to bringing the game closer to fans and making every moment even more special." About Carlsberg Group: Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 150 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit Photo - Contact: H&G switchboard +44 (0)20 3588 9700 View original content to download multimedia: SOURCE Carlsberg Sign in to access your portfolio
