Latest news with #UOVO
Yahoo
17 hours ago
- Lifestyle
- Yahoo
UOVO Launches "Flow" Trainer Line, Marking Bold New Chapter in Brand Evolution
Sleek Design Merges with Performance-Ready Comfort CHICAGO, June 9, 2025 /PRNewswire/ -- UOVO is stepping into a new era of everyday movement with the launch of its new line, Flow, the brand's first collection of men's and women's performance-inspired trainers and the cornerstone of its Spring 2025 collection. Flow reimagines the everyday trainer with a focus on versatility, form and feel. The line features advanced breathable fabric for optimal temperature regulation, ensuring feet stay cool and dry by preventing excess sweat. Designed to keep pace with modern movement, each pair is ultra light and provides shock resistance, making it perfect for city commutes, neighborhood strolls or spontaneous weekend escapes. The line debuts in an intentional palette of soft neutrals and bold, confident tones, inviting wearers to express their style with quiet clarity or vibrant energy. "Flow captures the essence of UOVO: balance, simplicity and the confidence that comes from moving with purpose," says Holly Willis, Chief Marketing Officer at UOVO. "Flow isn't just a new product - it's a foundation for rediscovery - supporting and empowering people as they move toward health, joy, and personal expression." Key characteristics of UOVO's new line include: Dual Density Midsole System + Shock Resistance - Flow's Dual Density midsole system strategically layers two different compositions (PEBA and Foam EVA densities); the top layer is softer than the lower layer, and geared towards enhancing stability and providing adequate cushioning, while also absorbing shock Breathable Knit - Advanced breathable fabric that incorporates high-strength yarns for optimal temperature regulation, targeted areas of support, stretch and breathability, which adds to an overall durability without increasing bulk Ultra Light - PEBA mix provides industry-first aliphatic TPU foam, enhancing cushion and softness, plus, reduces weight for ultra light feel Long-lasting - Rubber outsole provides extensive durability and grip, while water repellent treatment over the knit helps to create a strong barrier from the elements UOVO invites wearers to embrace every step as an opportunity; to move with intention, express personal style, and rediscover the confidence that comes from feeling truly supported. As the brand continues to evolve, Flow stands as a testament to UOVO's continued commitment to craftsmanship, innovation and the everyday journey. Flow is currently available on Amazon for both men and women, with pricing beginning at $120. For more information, please visit About UOVOUOVO is a modern footwear brand built on a legacy of expert manufacturing and intentional design. Blending form and function with a minimalist aesthetic, UOVO creates versatile, high-quality shoes that support real movement and modern lifestyles. Every pair reflects the brand's commitment to balance, comfort, and craftsmanship—empowering wearers to walk with confidence, authenticity, and purpose. Explore more at View original content to download multimedia: SOURCE UOVO Sign in to access your portfolio
Time Out
6 days ago
- Entertainment
- Time Out
A giant mural is coming to the steps of the Brooklyn Museum this week
This week, the Brooklyn Museum's front steps are trading stone for softness in a striking new installation. On Friday, June 6, the museum will unveil Tender, a sweeping, site-specific mural by Brooklyn-based fiber artist Melissa Joseph. The work transforms the museum's Iris Cantor Plaza into a vivid, contemplative tapestry of friends and family embracing, resting and laughing, everyday moments elevated into public art. The installation is part of the 2025 UOVO Prize, which awards one emerging Brooklyn artist a cash grant, a solo show and not one but two public installations. In addition to the museum steps, Joseph's work now spans a 50-by-50-foot mural on the facade of UOVO's Bushwick facility. Known for her needle-felted portraits made from wool and recycled sari silk, Joseph turned to personal memories to shape Tender. 'Creating these images helped to guide me through a difficult time in my life and studio practice,' she told Time Out. 'My intention was to give space for softness and rest, even briefly, as people passed by.' Months of small-scale work suddenly scaled up, with emotional results. 'I definitely teared up a bit when my family and friends who are featured saw themselves in the murals for the first time,' she added. The murals mark a shift in medium, but not message. By enlarging her textured portraits into photographic reproductions, Joseph invites viewers to connect with the quiet intimacy at the heart of her work. As Kimberli Gant, curator of modern and contemporary art at the Brooklyn Museum, put it: 'We're especially excited to see Melissa Joseph's vibrant installation—rooted in themes of connection and community—on view on our plaza, reflecting the power of public art to meet people in their everyday lives.' Tender will remain on view at the Brooklyn Museum through Nov. 2, 2025. The Bushwick mural, located at 105 Evergreen Avenue, is up through June 2026.
