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Sydney Morning Herald
7 days ago
- Business
- Sydney Morning Herald
Bobbi Brown returns: The makeup mogul coming back for more with less
When Bobbi Brown launched her namesake makeup brand in 1991 she was the original beauty industry disruptor, selling it four years later to Estée Lauder for a reported $US74.5 million ($114 million). At the time, the former makeup artist wasn't worried about the 25-year non-compete clause in the contract. 'I didn't want to do it again when I left,' says Brown, 68, on a Zoom call from her home in New Jersey. 'I didn't know what I wanted to do.' Having pioneered the concept of a cult cosmetics brand – her brown lip colour was everywhere in the early nineties – Brown demonstrated that you could make your beauty mark without becoming another Revlon or Maybelline. Following the deal Brown stayed on as creative director at Bobbi Brown Cosmetics until 2016. She launched a boutique hotel in New Jersey, which she is still involved with, and a supplement range, which she isn't. 'When you leave a brand you have to brush yourself off and clean the cobwebs out of your brain and start again.' 'I finally got to sit back and see what was happening in beauty. The old brands were looking really old, and the new brands were looking exciting... I saw a hole in the market.' 'The older brands were overly packaged and overly marketed, making all of these promises. I've never been someone that believes those promises mean anything.' Suddenly, the non-compete clause became a countdown clock. It expired on a Saturday in May 2020. On the Monday, Brown launched Jones Road Beauty.
Sydney Morning Herald
7 days ago
- Business
- Sydney Morning Herald
Bobbi Brown returns: The make-up mogul coming back for more with less
When Bobbi Brown launched her namesake makeup brand in 1991 she was the original beauty industry disruptor, selling it four years later to Estée Lauder for a reported $US74.5 million ($114 million). At the time, the former make-up artist wasn't worried about the 25-year non-compete clause in the contract. 'I didn't want to do it again when I left,' says Brown, 68, on a Zoom call from her home in New Jersey. 'I didn't know what I wanted to do.' Having pioneered the concept of a cult cosmetics brand – her brown lip colour was everywhere in the early nineties – Brown demonstrated that you could make your beauty mark without becoming another Revlon or Maybelline. Following the deal Brown stayed on as creative director at Bobbi Brown Cosmetics until 2016. She launched a boutique hotel in New Jersey, which she is still involved with, and a supplement range, which she isn't. 'When you leave a brand you have to brush yourself off and clean the cobwebs out of your brain and start again.' 'I finally got to sit back and see what was happening in beauty. The old brands were looking really old, and the new brands were looking exciting ... I saw a hole in the market.' 'The older brands were overly packaged and overly marketed, making all of these promises. I've never been someone that believes those promises mean anything.' Suddenly, the non-compete clause became a countdown clock. It expired on a Saturday in May 2020. On the Monday, Brown launched Jones Road Beauty.
The Age
7 days ago
- Business
- The Age
Bobbi Brown returns: The make-up mogul coming back for more with less
When Bobbi Brown launched her namesake makeup brand in 1991 she was the original beauty industry disruptor, selling it four years later to Estée Lauder for a reported $US74.5 million ($114 million). At the time, the former make-up artist wasn't worried about the 25-year non-compete clause in the contract. 'I didn't want to do it again when I left,' says Brown, 68, on a Zoom call from her home in New Jersey. 'I didn't know what I wanted to do.' Having pioneered the concept of a cult cosmetics brand – her brown lip colour was everywhere in the early nineties – Brown demonstrated that you could make your beauty mark without becoming another Revlon or Maybelline. Following the deal Brown stayed on as creative director at Bobbi Brown Cosmetics until 2016. She launched a boutique hotel in New Jersey, which she is still involved with, and a supplement range, which she isn't. 'When you leave a brand you have to brush yourself off and clean the cobwebs out of your brain and start again.' 'I finally got to sit back and see what was happening in beauty. The old brands were looking really old, and the new brands were looking exciting ... I saw a hole in the market.' 'The older brands were overly packaged and overly marketed, making all of these promises. I've never been someone that believes those promises mean anything.' Suddenly, the non-compete clause became a countdown clock. It expired on a Saturday in May 2020. On the Monday, Brown launched Jones Road Beauty.
