6 days ago
Honda gears up for LA28 Olympic sponsorship
Honda has announced its role as a founding partner of the LA28 Olympic and Paralympic Games and the official automotive partner of Team USA.
This partnership will see Honda supporting athletes during the LA28 Games and the Olympic and Paralympic Winter Games Milano Cortina 2026.
The announcement was made during a celebration at the American Honda headquarters in Torrance, California, with executives from LA28, the US Olympic & Paralympic Committee (USOPC), and Honda present.
American Honda Motor Co. president & CEO Kazuhiro Takizawa said: "The founders of Honda established our first US operation in Los Angeles over 65 years ago, believing that success in America would lead to the success of Honda worldwide.
"On behalf of our 30,000 associates across the US and in Southern California, Honda is proud to partner with LA28 and Team USA to support the remarkable athletes who will follow that same path to realize their dreams in Los Angeles in the quest for gold in the LA28 Olympic and Paralympic Games."
As part of the partnership, Honda will provide an accessible vehicle fleet for the Games, featuring a wide range of mobility products.
This includes the use of electrified vehicles such as the upcoming Honda 0 Series and Acura RSX, as well as powersports products and Honda Marine engines.
The company aims to facilitate the movement of athletes, officials, and key stakeholders throughout Southern California.
Furthermore, Honda's commitment extends to providing official pace vehicles for all LA28 endurance events.
The partnership also includes a media collaboration with NBCUniversal, which will feature Honda across coverage of both the Milano Cortina 2026 and the LA28 Games.
This multi-platform media collaboration is anticipated to expand Honda's visibility and engagement with the global audience.
"Honda gears up for LA28 Olympic sponsorship" was originally created and published by Just Auto, a GlobalData owned brand.
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