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'A Dream Railized': Amul Celebrates Landmark Chenab Bridge With New Ad, Ashwini Vaishnaw Reacts
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The ad, styled in Amul's trademark witty tone, features an illustration of the engineering marvel with the caption: 'A Dream Railized."
Dairy giant Amul released a special print advertisement on Sunday celebrating the recently inaugurated Chenab Bridge in Jammu and Kashmir — the world's highest railway arch bridge.
The ad, styled in Amul's trademark witty tone, features an illustration of the engineering marvel with the caption: 'A Dream Railized."
Union Railways Minister Ashwini Vaishnaw reshared the advertisement on social media platform X, thanking the dairy giant for recognising the landmark development in Valley.
Amul's secondary tagline in the ad reads: 'Amul A Ticket To Great Taste". The advertisement was widely seen as a nod to the bridge's role in improving access to remote regions and its significance in national integration.
Thank you Amul. — Ashwini Vaishnaw (@AshwiniVaishnaw) June 8, 2025
Engineering Marvel
The Chenab Bridge, inaugurated by Prime Minister Narendra Modi on June 6, stands at a staggering height of 359 metres above the Chenab River — taller than the Eiffel Tower.
It is part of the Udhampur–Srinagar–Baramulla Railway Link (USBRL), aimed at connecting the Kashmir Valley to the rest of India via an all-weather rail network.
Construction of the 1.3-kilometre-long bridge began in 2017 after years of planning and overcoming complex challenges including difficult Himalayan terrain, seismic activity, and extreme weather conditions.
The project used over 30,000 tonnes of steel and was designed to withstand winds up to 260 km/h and even explosions, according to officials.
The bridge is expected to drastically cut travel time between key regions in Jammu and Kashmir, with the Vande Bharat Express now set to operate through the corridor.
The Chenab Bridge is also being hailed as a strategic asset, enhancing logistics and connectivity in a sensitive border region.
Amul's tribute comes at a moment of national pride, blending its legacy of social commentary with a celebration of Indian infrastructure.
First Published:
June 08, 2025, 16:12 IST
