20-05-2025
Kim Kardashian's SKIMS Just Released An £80 Bra That Looks Like You Have A Nipple Piercing - And You Can Buy It
Kim Kardashian made headlines yesterday when she went out in Paris with a seemingly new addition - nipple piercings. But really, we should've guessed, it was all to do with a new launch from her brand, SKIMS.
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In fact, SKIMS this evening announced it is bringing back their much-loved viral Ultimate bra, but reinvented with a 'built-in raised nipple detail and removable nylon-coated nipple piercing for an unforgettable statement.'
The bra will be released on Thursday May 22 and will cost £80. If it's anything like the brand's past drops, it'll be a surefire sell-out success.
Like much of the brand's underwear, while it can look gimmicky, millions of fans worldwide have found it to be incredibly comfortable and well-fitting.
A release for the new bra confirms the SKIMS dedication to comfort an softness remains. 'Designed in a super soft sheen microfibre fabric with lightweight foam, this innovative plunge solution features teardrop foam pads for sexy, natural-looking lift and support,' it says. 'This push-up style includes adjustable back straps, a concealed underwire, and a hook and eye back closure.'
The bra was launched with a video on the brand's Instagram - ever a marketing dream, the tagline says: 'Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the "Ooo" without the ouch!'
And there's a ready made legion of fans ready to buy, with fans commenting 'Iconic' and 'YESSSSSS LETS GOOO, for all my low pain tolerance girlies!!!'
The Ultimate Pierced Nipple Bra is £80 and will be available for purchase this Thursday, May 22nd.
