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Fanatics Fest will have $200 million of Michael Jordan, LeBron James memorabilia on display in NYC
Start spreading the sports-nerd news: Fanatics Fest is returning to New York City this June, and it's not showing up empty-handed. The three-day mega-convention will include a showstopping exhibition called the "Museum of Greatness," a $200 million pop-up sports shrine filled with ultra-rare memorabilia from athletic legends like Michael Jordan, LeBron James, Tom Brady and more.
Running June 20–22 at the Javits Center, this year's Fanatics Fest is taking over Manhattan's West Side with even more star power and collectibles than its debut last summer, which drew more than 70,000 attendees. But the main event this time is a 10,500-square-foot museum packed with iconic gear, jaw-dropping trading cards and one-of-a-kind treasures collectors thought they'd never see in person.
Among the crown jewels: LeBron's $10 million Ultimate Rookie Logoman card, MJ's 'Last Dance' jersey from the 1998 NBA Finals and a one-of-a-kind Fleer Metal Gem Masters card valued at $4.5 million. You'll also find Kobe Bryant's NBA Finals jersey, Ohtani's 2024 All-Star uniform and more than 30 Tom Brady cards (some featuring game-worn Super Bowl fabric, no big deal).
Organizers say the Museum of Greatness will have over 20 themed zones—from 'GOATs' to 'Rising Stars'—highlighting players across eras and sports. It's basically the Louvre for collectors, if the Mona Lisa wore cleats.
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But this isn't just for hardcore hobbyists. With over 500 athletes, celebs, and creators appearing throughout the weekend, the fest doubles as a who's-who of sports culture. Expect autograph sessions, live panels, merch drops, and interactive brand activations from leagues like the NFL, NBA, MLB and WWE.
And yes, security will be tighter than a Knicks playoff schedule. With millions on display—including Babe Ruth and Messi memorabilia—round-the-clock surveillance is a given.
